KraftTips for the Marketing Launchpad

Screening Test
This document has been created to help you prepare for the Screening Test of
Kraftshala’s Marketing Launchpad.

The Screening Test for the Marketing Launchpad 2020 will have 4 sections -

1. Logical Reasoning and Data Interpretation - Questions on Sequences,

Directions, Family Relationships, Arrangements, Data Sufficiency etc.
2. Quantitative Ability - Questions on Numbers, Percentages, Ratios, Time and
Work, Divisibility etc.
3. Marketing Acumen - Questions to evaluate your core marketing capability and
also your written communication (relevant only for content and social media
specialization candidates)

This document gives you an idea about the type of questions you should prepare for,
along with additional links you can refer to. The answer key for the sample questions
given below can be located at the end of the document. Please note that the sample
questions are not an indication of the difficulty level you can expect in the actual
Screening Test.

Limited candidates will be selected from amongst thousands of applicants, so the more
time you can spend preparing, the better your chances are going to be.

All the best!

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

Marketing Acumen

This section features questions that test your marketing acumen, including how well you
think about your potential users' concerns and articulate specific business and marketing
challenges.

To prepare for this section, you need to first watch the videos mentioned below.

A: The first part of Marketing Acumen is the Reverse Marketing Framework, the playlist of
videos for which can be viewed here.

The Framework Covers:

1. Introduction to Reverse Marketing

2. Growth Equation
3. Business Objective Amazon
4. Is Uber trying to gain new Users?
5. Is Uber trying to Increase frequency?
6. Defining a User
7. User - Thums Up
8. Defining Communication Challenge

#KraftTip 1: It is better to watch the videos multiple times to understand the Reverse
Marketing framework well, and then apply the concepts to other ads that you encounter.
There is no further preparation required for this.

#KraftTip 2 (only for candidates applying for content and social media specialization):
Since it's not only about what you say but also how you put your thoughts across, please
focus on the written articulation on this task. The following are the tips to writing well:
Keep it simple and keep it structured :)

B: The second part of Marketing Acumen is being able to understand some Crucial
Digital Marketing Metrics. These are the metrics that we use to assess and improve our
campaigns and being comfortable with these can really help you kick start your digital
marketing career. The video link for the same is here.

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

Logical Reasoning and Data Interpretation

This section features questions on Sequences, Directions, Family Relationships,

Arrangements, Data Sufficiency etc. It is a test of your ability to make good decisions and
deductions under a limited time period.

Sample questions

1. A man walks 5 km toward the south and then turns to the right. After walking 3 km
he turns to the left and walks 5 km. Now in which direction is he from the starting
place?

a. West
b. South
c. North-east
d. South-west

2. In which year was Rahul born ?

I. Rahul at present is 25 years younger to his mother.
II. Rahul's brother, who was born in 1964, is 35 years younger to his mother.

a. I alone is sufficient while II alone is not sufficient

b. II alone is sufficient while I alone is not sufficient
c. Either I or II is sufficient
d. Neither I nor II is sufficient
e. Both I and II are sufficient

3. Fill in the blank - SCD, TEF, UGH, __, WKL

a. CMN
b. UJI
c. VIJ
d. IJT

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

4. The eight employees of a company are G, H, I, J, K,M, N, and O. In each of the
years 2001 through 2008, exactly one of the employees joined the company.

I. H joined the company before N

II. K joined the company before J.
III. N and J joined the company before G.
IV. N joined the company before O.
V. J joined the company before M.
VI. G joined the company before I.
Answer the following based on the data given above:

A. Which one of the following CANNOT be true?

a. H joined the company in 2001.

b. H joined the company in 2003.
c. G joined the company in 2004.
d. M joined the company in 2004.
e. O joined the company in 2004.

B. If J joined the company in 2002, which one of the following CANNOT be true?

a. H joined the company in 2003.

b. M joined the company in 2003.
c. H joined the company in 2004.
d. N joined the company in 2004.
e. O joined the company in 2004.

C. Of the following, which one is the latest year in which J could have joined the
company?

a. 2002
b. 2003
c. 2004
d. 2005
e. 2006

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

5. Pointing to a photograph on the wall, Anil says to Nitesh, “The person in the
photograph is the son of my mother’s sister and is your brother”. Which of the
following is true?

a. Nitesh is Anil’s Nephew

b. Anil is Nitesh’s brother in law
c. Nitesh’s mother is Anil’s sister
d. Anil and Nitesh are cousins
e. Anil’s sister is Nitesh’s aunt

6. Seven Varsity Basketball players (A, B, C,D, E, F and G) are to be honored at a

special luncheon. The players will be seated on the dias in a row. A and G have to
leave the luncheon early and so must be seated at the extreme right. B will
receive the MVP trophy and so must be in the centre to facilitate presentation. C
and D are bitter rivals so must be seated as far apart as possible.

Answer the following questions with the information given above:

A. Which of the following cannot be seated at either end?

a. A
b. D
c. F
d. G

B. Which of the following pairs cannot be seated together?

a. B&D
b. C&F
c. C&F
d. E&A

C. Which of the following pairs cannot occupy the seats on either side of B?

a. F&D
b. D&E
c. E&G
d. C&F

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

#KraftTip: The more you practice, the better you get at identifying patterns and
deducting the logic behind each question. Get comfortable with these kinds of questions
so that you are not caught by surprise on the test day.

Find more practice questions here.

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

Quantitative Ability

This section features questions on Numbers, Percentages, Ratios, Time and Work,
Divisibility etc. As a marketing professional, you are going to be dealing with a lot of
numbers and spreadsheets, and it’s important for you to be comfortable with them.

Sample questions

1. Find the smallest number, which must be added to 803642 in order to obtain a
multiple of 9.

a. 4
b. 8
c. 7
d. 6

2. In an election where there were only two candidates, the Kongress candidate
received 11628 votes and the independent candidate received 8772 votes. What
percentage of total votes did the Kongress candidate get assuming that no vote
was void?

a. 57%
b. 52%
c. 55%
d. 59%

3. In a partnership between Amit, Vijay and Kumar, Amit invested Rs. 2000. If in a
profit of Rs. 1600, Amit’s share is Rs. 400 and Kumar’s share is Rs. 200, then the
amount invested by Vijay is

a. Rs. 3000
b. Rs. 5000
c. Rs. 6000
d. Rs. 6500

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

4. A bank offers 5% compound interest calculated on a half-yearly basis. A customer
deposits ₹1600 each on 1st January and 1st July of a year. At the end of the year,
the amount he would have gained by way of interest is:

a. 121
b. 120
c. 123
d. 122
5. P is able to do a piece of work in 15 days and Q can do the same work in 20 days.
If they can work together for 4 days, what is the fraction of work left?

a. 7/15
b. 11/15
c. 2/11
d. 8/15

6. In the first 10 overs of a cricket game, the run rate was only 3.2. What should be
the run rate in the remaining 40 overs to reach the target of 282 runs?

a. 5
b. 7.4
c. 6.25
d. 5.5

7. What is the largest 4 digit number exactly divisible by 88?

a. 9944
b. 9900
c. 9988
d. 9999

8. Ten years ago, P was half of Q's age. If the ratio of their present ages is 3:4, what
will be the total of their present ages?

a. 45
b. 30
c. 35
d. 40

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

 9. A man is 24 years older than his son. In two years, his age will be twice the age of
his son. What is the present age of his son?

a. 23
b. 22
c. 21
d. 20
10. What is the greatest number of four digits which is divisible by 15, 25, 40 and 75 ?

a. 9200
b. 9600
c. 9800
d. 9400

#KraftTip:

● Brush up on Divisibility rules for common numbers

● Revisit the Squares and Square Roots of Numbers
● Try using the Process of Elimination
● Learn a few tricks on how to solve percentages quickly

Find more practice questions here.

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.

Once you are done with solving the sample questions from all sections, you can self
evaluate your performance by using this Answer Key.

Happy Learning and Best of Luck!

@2015-2022 Expertizo Education Pvt. Ltd. (Kraftshala). All rights reserved.