Business plan

Soft Huks

Table of Contents
Business Plan Summary ................................................................................................... 3
The Business ..................................................................................................................... 4
The Market ....................................................................................................................... 4
The Future ........................................................................................................................ 5
The Finances ..................................................................................................................... 5
The Business ............................................................................................................................. 6
Business details ................................................................................................................ 6
Business premises ............................................................................................................. 6
Organisation chart ............................................................................................................ 7
Management & ownership ............................................................................................... 7
Key personnel ................................................................................................................... 8
Products/services .............................................................................................................. 9
The Market ............................................................................................................................. 12
Market research .............................................................................................................. 12
Market targets ................................................................................................................. 12
Environmental/industry analysis .................................................................................... 12
Your customers ............................................................................................................... 12
S.W.O.T. analysis ........................................................................................................... 15
Your competitors ............................................................................................................ 15
Advertising & promotional strategy ............................................................................... 17
The Future .............................................................................................................................. 18
Vision statement ............................................................................................................. 18
Mission statement ........................................................................................................... 19
Our mission is to identify and resolve the customer’s problem. We will help our customers to make
their life better and easier. ...................................................... 19
Goals/objectives ............................................................................................................. 19
Action plan ..................................................................................................................... 19
The Finances ........................................................................................................................... 20
Key objectives & financial review ................................................................................. 20
Assumptions ................................................................................................................... 20
Start-up costs for 2021.................................................................................................... 20
Balance sheet forecast .................................................................................................... 20
Start-up costs for 2021 .......................................................................................... 21
Profit and loss forecast ................................................................................................... 23
Expected cash flow. ........................................................................................................ 24
Break-even analysis ......................................................................................................... 25