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  • Know Your Purpose - Know Your Audience: Characteristics of Good Letters

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    YOSEPH TEMESGEN ITANA
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    The document provides guidance on writing effective letters, noting that letters should have clear content separated into short paragraphs with transitional phrases, use familiar language and active voice. The tone of the letter should create a positive feeling toward the recipient by emphasizing benefits to the reader from their perspective while being sensitive to potential biases. The format of the letter should reflect care and professionalism through appearance to make a good impression.

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    The document provides guidance on writing effective letters, noting that letters should have clear content separated into short paragraphs with transitional phrases, use familiar language and active voice. The tone of the letter should create a positive feeling toward the recipient by emphasizing benefits to the reader from their perspective while being sensitive to potential biases. The format of the letter should reflect care and professionalism through appearance to make a good impression.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views4 pages

    Know Your Purpose - Know Your Audience: Characteristics of Good Letters

    Uploaded by

    YOSEPH TEMESGEN ITANA
    The document provides guidance on writing effective letters, noting that letters should have clear content separated into short paragraphs with transitional phrases, use familiar language and active voice. The tone of the letter should create a positive feeling toward the recipient by emphasizing benefits to the reader from their perspective while being sensitive to potential biases. The format of the letter should reflect care and professionalism through appearance to make a good impression.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Characteristics of Good Letters

    Know your purpose – Know your audience

    Clear Content

    • Separates ideas into short paragraphs


    • Guides reader through the ideas with transitional phrases
    • Uses familiar words
    • Uses active voice

    A Tone of Goodwill

    • Create a positive feeling toward individual or organization


    • Present message from readers perspective – emphasize the “you”
    point of view
    • Point out the benefits to the reader
    • Be sensitive to gender, race, age, bias, disability, etc.
    • Frame ideas positively

    Correct Format

    • Appearance reflect the writer’s carefulness and experience


    • Make a good impression – be professional
    Source: Guffey, Business Communication: Process and Product
    Two page letter

    Source: Mary Ellen Guffy, Business Communication: Process and Product


    Source: Mary Ellen Guffy, Business Communication: Process and Product

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