You-Attitude

•Achmad Fickry
•Ade Irawan Setiawan
•Amri Nur Ichsan
•Brian Prakoso
•Ready Bela Ahitama
 The Purpose of You-Attitude

• Begin building goodwill

• Continue to adapt your message to the
audience
• Emphasize what the reader wants to know
• See another point of view
 What is You-Attitude ?

Look at Emphasizes
things from Respect what
Protect
her/his her/his she/he
her/his ego
point of intelligence wants to
view know
 Why You-Attitude

• Within business, your “customer” is

everything
• Creates a better relationship between you
and your customer
• Makes you look good
• And makes them feel good too
 5 Ways to Create You-Attitude
1. Talk about the leader, Not about Yourself
• We are shipping your order of September 21 this afternoon
• The package will be shipped this afternoon and should reach
you by September 28
2. Refer to the Reader’s Request or Order Specifically
• Your Order
• The desk chair you order
• Your invoice #1235
3. Don’t Talk about feeling, Except to Congratulate of Offer
Sympathy
• We are happy to extend you a credit line of $5,000
• You can now use u to $5,000 on your visa card
5 Ways to Create You-Attitude (Cont..)

4. In Positive Situations, Use You More Often than I.

User We When It Includes the Reader
• We provide health insurance to all employee
• You received health insurance as full-time Starbuck employee
5. Avoid You In Negative Situations
• You failed to pass the exam
• Your score was not enough
 Benefit of You-Attitude

• Creation of friendly atmosphere

• Motivation the reader
• Establishment of mutual trust
• Accomplishment of the goal of the letter
• Enhance goodwill of the firm
Using Word You on “You-Attitude”
• All messages should use you-attitude, but the
words to achieve it will change depending on
the situation.
• Basically using word “you” used depending
on the situation
• examples:
– In positive sentence(motivation)
– When critizes
– In a job application letter
 Revised Sentence
• Check content and organization
• Emphasize what the readers want to know
 Building Goodwill with content
• Be Complete.
• Anticipate the reader question.
• Show why it is important.
• Show important subject for the reader.
 Building Goodwill with measured
information
• Put information readers are most interested
in first.
• Arrange information to meet your reader's
needs.
• Use headings and lists
The You-Attitude Understands Human
Nature
• People are self-centered
• People are defensive
• People aren’t perfect
• People need spesific goals
• People expect and deserve courtesy
The You-Attitude Understands Human
Nature (Cont..)
• People need to feel appreciated for their
efforts
• People do the best they can. Effective writers
assume their readers are acting honestly,
fairly, and intelligently