ENTREPRENEURSHIP

BUILDING CONSUMER LOYALTY

THROUGH BRANDED COMMUNITY
 entrepreneur
/,ɔntrəprə'nə:/

• Software (essential part of character)

• Hardware (developed skills)
• Why an Entrepreneur? (the bright side)
 SOFTWARE
THE DARK SIDE
OF ENTREPRENEUR
WHAT WE NEED?

PASSION
MAKE US STRONGER
KEEP YOU BELIEVE
MOTIVATE YOU & OTHER
HELP YOU RE-INVENT
WHAT WE NEED?
SET YOUR GOAL
• CLEAR
• ATTAINABLE
• TRACKABLE
“If your goals can no longer be tracked, then it is no longer a goal”
• WRITE IT OUT

PASSION
BELIEVE IN
YOURSELF
BELEVE
LIEVE IN
IN
YOURSELF
BE PATIENCE
 TAKE RISK
BEST THINGS WORST THINGS
THAT CAN HAPPEN?
1. 1.
DO 2. 2.
3. 3.
1. 1.
NOT
2. 2.
DO
3. 3.
ALWAYS LISTEN
FROM
Your clients/visitors
Smart/Fool person
Who hate you
Who love you
…
BUILD YOUR RELATIONSHIP
• Join Networking party/Conference
• Join Difference Type of association
• Share your knowledge freely
• Do good job for your client
• Get familiar with the term of
“Personal Brand Reputation”
STEP OUT OF THE BOX
CUSTOMER FIRST
YOUR BENEFITS LATER
Think for your customer/visitor benefits first,
Don’t worry, your benefits will automatically come after.

PASSION
JUST GET
STARTED

• I will do it!
• I have a plan…
• I’m waiting for…
• I have to do (something) first
 WHAT WE NEED?

1. PASSION
2. SET A GOAL
3. BE / BELIEVE YOURSELF
4. THINK FOR YOUR CLIENT FIRST / YOU LATER
5. ALWAYS LISTEN
6. BE PATIENCE
7. TAKE THE RISK
8. BUILD YOUR NETWORK
9. JUST GET STARTED
 Three Essential Skills All
Entrepreneurs Must Master
1. Networking skills
2. Communication skills
3. “Selling” skills
 1. Why Entrepreneurs Network
• People do business with you because
they like you
• Find co-founders, advisors, investors
 What to Do
• Ask them about their work, their interests
• Deliver your 3 key lines
– Positioning tag
– Your “ask”
– Your follow up angle
• Write something on the back of their business
card that is not about what is on the front of
their card
When Are You Done Networking?
• Collect at least five business cards before you
are allowed to leave the party
– This will force you to have a few conversations
 What to Do After?
• You have only done 20% of the work of
networking
• Send an email to that person within 3 weeks
– The email is NOT about you or any business
• Then send a LinkedIn request within 1 week
 2. Communications Skills
• Essential to your professional
success
– & personal relationship success as well
• Leaning to present well will help
throughout your career
• Be open!
– & true
Say it with Conviction
 You Are The Message!
• It is not about PowerPoint
• You are the message
• Use aids only as needed
• Have your message ready & crisp
• Clarity must exist in your mind
 3. You Are Always Selling!
• Selling your idea
• Selling a “job offer”
• Selling an idea for vacation to spouse
• Selling a trip to dentist to your child
 Sales Different from Marketing?
• Sales is “listening”
• It is putting your knowledge to solve
other’s problem
 Sales
• Tell prospects about benefits of your
offering
• Ask if any of these resonate with them
• If not, then ask what would
• Then listen as they just told you how to
sell to them
 Building Trust
• Facebook
• Blogs
• Twitter
• Insights
• Aggregation
 Summary
• Learning how to think clearly & present in a
way that people will “get it” is probably THE
most important business skill
• Make emotional deposits before attempting
withdrawal
• Hearing is voluntary, listening is not!
 THE BRIGHT SIDE
OF ENTREPRENEUR
FLEXIBLE SCHEDULE / TIME / WORKING STYLE
YOU ARE YOUR OWN BOSS
DECIDE YOUR OWN WAY
ENJOY THE STRESS
 MONEY / FAMOUS
SHOULD NOT BE IN THE LIST
IMAGING OUR WHOLE LIFE IS
A DAY GO TO FISHING LAKE
• 8 HOURS = 80 YEARS
• WE CAN’T TAKE THE FISH BACK HOME
• NO MEDAL FOR THE WINNER
 ALL WE CAN/SHOULD DO IS

enjoy our fishing time!

 THANK YOU!
AND I WISH YOU ENJOY
MY SESSION 