5.

1 IMPLICATIONS

A strong product adds value to both the consumer and the company. Branding tools, on the
other hand, give a quick and simple method to streamline the process of choosing and buying a
good or services for a consumer, making data and information processing quicker and faster.
Apart from that, planning process and design techniques may be readily imitated, but the vision
and it is tough to find a crucial stance that has stuck in the minds of individuals and
organizations number of years of marketing and advertising expertise to replace and cannot be
reproduced (Souri, 2017).

As a result, property management and marketing for attract more clients are now an
important element of the sector. There is simply no way to get away from old tactics, given the
shift in how consumers see all of the divisions in the sector. Sime Darby consumers have
enhanced their satisfaction as a result of their excellent experience with Property services, and
this is due to the fact that customer trust in service is so much more likely to result in increased
customer base and brand value.

There are three management implications for the Property business as a result of the study's
findings. First, in order to create consumer loyalty by instilling faith in the brand, events and
sponsorships may be held, as well as social bonding via the development of a brand community
and the activation of new product innovation. Second, enhanced service quality might boost
consumer loyalty. For example, conducting housing booking activities and enhancing internet
service availability.

Third, it should be continued to increase client loyalty via customer satisfaction, for example,
by following up on customer complaints, providing additional outlets to ensure that services are
immediately accessible, and providing facilities that meet consumer demands. Sime Darby,
which sells housing items, particularly homes, has to better grasp the technological trends in
order to provide quality care and goods to promote their operations.
 Sime Darby Berhad’s International currency risk is the risk of changes in exchange rates on
foreign cash positions associated with financial investments or liabilities other than the local
currencies of the respective subsidiaries, as well as asset value on subsidiaries abroad with
country’s currency other than Ringgit Malaysia.

In Malaysia, the low Ringgit will put downward pressure on consumer expenditure and new
car sales. Consumer debt rates that remain stable will restrict financial stability and consumer
spending, lowering demand for new automobiles. The weak Ringgit, on the other hand, is
projected to have a favorable effect on the human asset collecting industry, since it will increase
Malaysia's prospects for automobile exports.