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SquattyPotty.com Traffic
Sessions 914,575
Users 844,723
book searches/feeds.
April 2016 May 2016 June 2016 July 2016 Aug 2016 Sept 2016
8,439 5,040 4,680 2,216 3,264 3,223
$ 302,149.20 $ 200,409.83 $ 183,647.58 $ 91,254.94 $ 139,180.11 $ 137,214.49
$ 35.80 $ 39.76 $ 39.24 $ 41.18 $ 42.64 $ 42.57
Glossary/Notes
RESULT: A view, like, comment or share of the video on Facebook
RESULT RATE: The ratio of results to impressions
IMPRESSION: Number of times an ad was exposed to a person
**WEBSITE CHECKOUTS: Tracked result converting to a purchase using Facebook pixels (NOT capturing Amazon pu
LOOK-A-LIKE: Profiles of users who behave similarly to other groups, in this case purchasers of Squatty P
Results
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
Results
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Targeting Impressions Results
Interest in Essential Oils, Female 225,809 81,851
Interest in Veganism, Female 283,249 92,629
Fans of Jessica Alba 217,923 69,102
Interest in Yoga, Female 3,043,974 933,091
Interest in Chiropractic Medicine, Female 910,183 311,253
Interest in Yoga, Male 2,423,123 776,148
Look-a-Like Purchasers of Squatty Potty 227,505 95,875
Look-a-Like Purchasers of Squatty Potty > 30 years old 45,490 17,372
All Males 462,368 127,148
All people aged 18-40 14,784,475 4,128,907
Interest in Chiropractic Medicine, Male 670,622 209,588
Arabic Language 94,756 25,705
Look-a-Like Purchasers of Squatty Potty 18-54 years old 814,369 330,181
Hindi Language 84,279 24,058
Fans of Gwyneth Paltrow, Female 469,989 133,254
Interest in Veganism, Male 4,118,028 1,090,514
Korean Language 103,631 25,404
All Females 301,577 87,279
Look-a-Like Purchasers of Squatty Potty, Aged 18-54 788,598 310,745
Fans of Howard Stern, Male 427,373 89,527
Fans of Gwyneth Paltrow, Male 97,795 30,453
Fans of Howard Stern, Female 120,141 29,427
Current Squatty Potty Customers 27,833 1,984
Results
Results
Result Rate Cost per ResultsDaily Budget Total Promotional Spend
2.759 $ 0.0112 $ 500.00 $ 916.10
3.058 $ 0.0163 $ 100.00 $ 1,510.66
3.154 $ 0.0166 $ 200.00 $ 1,149.17
3.262 $ 0.0185 $ 200.00 $ 17,263.31
2.924 $ 0.0221 $ 200.00 $ 6,881.66
3.122 $ 0.0223 $ 100.00 $ 17,269.42
2.373 $ 0.0285 $ 400.00 $ 2,728.41
2.619 $ 0.0294 $ 500.00 $ 510.41
3.636 $ 0.0296 $ 2,000.00 $ 3,767.20
3.581 $ 0.0300 $ 500.00 $ 123,891.97
3.200 $ 0.0327 $ 200.00 $ 6,855.16
3.686 $ 0.0353 $ 200.00 $ 907.36
2.466 $ 0.0373 $ 100.00 $ 12,309.84
3.503 $ 0.0378 $ 200.00 $ 908.79
3.527 $ 0.0394 $ 200.00 $ 5,244.87
3.776 $ 0.0405 $ 200.00 $ 44,165.73
4.079 $ 0.0423 $ 200.00 $ 1,075.45
3.455 $ 0.0432 $ 2,000.00 $ 3,770.87
2.538 $ 0.0455 $ 100.00 $ 14,139.61
4.774 $ 0.0634 $ 200.00 $ 5,678.94
3.211 $ 0.0739 $ 400.00 $ 2,250.44
4.083 $ 0.0784 $ 400.00 $ 2,306.34
14.029 $ 0.1946 $ 100.00 $ 386.15
Revenue
2016 Viral Video Sales $ 12,944,694.40
Other Sales $ 15,155,412.20
Total Sales $ 28,100,106.60
Expenses
2016 Viral Video Promotion Expense $ (1,985,604.33)
Cost of Sales (Manufacturing/Shipping/Incentives) $ (9,800,000.00)
Additional Sales, General, Administrative (SGA) $ (11,485,604.33)
Total Expense $ (23,271,208.66)
EBIDTA $ 4,828,897.94
Date 10/1/2015 10/2/2015 10/3/2015 10/4/2015 10/5/2015 10/6/2015
SquattyPotty.com Purchases 48 49 46 57 45 57
SquattyPotty.com Revenue $2,351.00 $2,656.75 $2,431.15 $3,670.50 $2,283.47 $2,701.82
Average SquattyPotty.com Basket $48.98 $54.22 $52.85 $64.39 $50.74 $47.40
SquattyPotty.com Traffic
Sessions 5,677 4,918 7,802 11,793 5,504 5,693
Users 5,204 4,513 7,319 11,198 5,046 5,102
Campaign Day 1 2 3 4 5 6
10/7/2015 10/8/2015 10/9/2015 10/10/2015 10/11/2015 10/12/2015 10/13/2015 10/14/2015
154 666 723 499 365 338 339 262
$7,014.25 $31,400.04 $34,614.13 $24,536.86 $17,531.80 $16,491.10 $16,194.85 $12,076.54
$45.55 $47.15 $47.88 $49.17 $48.03 $48.79 $47.77 $46.09
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
7 8 9 10 11 12 13 14
10/15/2015 10/16/2015 10/17/2015 10/18/2015 10/19/2015 10/20/2015 10/21/2015 10/22/2015
224 197 179 156 200 263 209 201
$10,201.75 $9,543.95 $8,444.32 $7,987.10 $9,362.51 $12,111.34 $10,136.29 $9,069.97
$45.54 $48.45 $47.17 $51.20 $46.81 $46.05 $48.50 $45.12
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
15 16 17 18 19 20 21 22
10/23/2015 10/24/2015 10/25/2015 10/26/2015 10/27/2015 10/28/2015 10/29/2015 10/30/2015
195 181 193 193 221 192 207 222
$9,392.13 $8,582.18 $8,763.55 $9,078.45 $10,091.57 $9,086.00 $9,414.70 $11,092.63
$48.16 $47.42 $45.41 $47.04 $45.66 $47.32 $45.48 $49.97
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
23 24 25 26 27 28 29 30
10/31/2015 11/1/2015 11/2/2015 11/3/2015 11/4/2015 11/5/2015 11/6/2015 11/7/2015
174 218 239 208 220 229 219 194
$8,424.25 $10,610.12 $11,460.54 $10,264.40 $11,159.75 $11,403.60 $10,214.95 $9,469.40
$48.42 $48.67 $47.95 $49.35 $50.73 $49.80 $46.64 $48.81
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
31 32 33 34 35 36 37 38
11/8/2015 11/9/2015 11/10/2015 11/11/2015 11/12/2015 11/13/2015 11/14/2015 11/15/2015
201 226 202 180 183 184 159 188
$9,633.90 $10,829.50 $9,121.58 $9,638.75 $8,704.90 $9,160.09 $7,366.00 $9,049.87
$47.93 $47.92 $45.16 $53.55 $47.57 $49.78 $46.33 $48.14
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
39 40 41 42 43 44 45 46
11/16/2015 11/17/2015 11/18/2015 11/19/2015 11/20/2015 11/21/2015 11/22/2015 11/23/2015
265 266 256 301 263 234 276 309
$13,601.40 $13,439.65 $13,312.29 $15,470.85 $12,411.46 $12,167.45 $14,531.30 $15,033.61
$51.33 $50.53 $52.00 $51.40 $47.19 $52.00 $52.65 $48.65
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
47 48 49 50 51 52 53 54
11/24/2015 11/25/2015 11/26/2015 11/27/2015 11/28/2015 11/29/2015 11/30/2015 12/1/2015
282 328 365 841 444 474 1,163 556
$14,525.20 $16,816.63 $21,262.81 $46,204.70 $23,440.60 $26,095.27 $63,190.94 $27,852.46
$51.51 $51.27 $58.25 $54.94 $52.79 $55.05 $54.33 $50.09
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
55 56 57 58 59 60 61 62
12/2/2015 12/3/2015 12/4/2015 12/5/2015 12/6/2015 12/7/2015 12/8/2015 12/9/2015
556 Paypal
557 processing issue
516 began on afternoon
505 of 12/2, majority
508 or orders 679 678 636
rejected. They are showing up as tracked conversions, but not in
$32,471.84 $29,315.86 $29,646.12
website revenue. $27,494.09 $28,431.35 $35,765.38 $38,305.21 $34,987.09
$58.40 $52.63 -Devin Brady
$57.45 $54.44 $55.97 $52.67 $56.50 $55.01
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
63 64 65 66 67 68 69 70
12/10/2015 12/11/2015 12/12/2015 12/13/2015 12/14/2015 12/15/2015 12/16/2015 12/17/2015
675 748 1,272 1,351 861 801 809 1,002
$36,528.99 $38,997.02 $61,847.60 $64,164.87 $46,444.46 $43,331.81 $43,165.65 $54,580.18
$54.12 $52.14 $48.62 $47.49 $53.94 $54.10 $53.36 $54.47
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
71 72 73 74 75 76 77 78
12/18/2015 12/19/2015 12/20/2015 12/21/2015 12/22/2015 12/23/2015 12/24/2015 12/25/2015
870 852 957 500 375 251 206 193
$48,868.29 $43,809.00 $48,258.05 $25,692.07 $19,006.80 $12,210.90 $10,227.92 $9,862.20
$56.17 $51.42 $50.43 $51.38 $50.68 $48.65 $49.65 $51.10
0 0 0 0 0 0 0 0
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
79 80 81 82 83 84 85 86
12/26/2015 12/27/2015 12/28/2015 12/29/2015 12/30/2015 12/31/2015 1/1/2016 1/2/2016
202 158 208 189 187 155 155 161
$10,700.04 $7,601.55 $10,153.30 $9,771.39 $8,924.92 $8,169.25 $8,097.66 $8,175.50
$52.97 $48.11 $48.81 $51.70 $47.73 $52.70 $52.24 $50.78
0 0 0 0 0 0 180 154
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $4,212.13 $3,124.15
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $23.40 $20.29
87 88 89 90 91 92 93 94
1/3/2016 1/4/2016 1/5/2016 1/6/2016 1/7/2016 1/8/2016 1/9/2016 1/10/2016
170 208 174 172 171 167 159 169
$9,191.08 $10,734.60 $8,630.25 $8,051.19 $8,114.30 $7,437.97 $7,632.80 $7,898.90
$54.07 $51.61 $49.60 $46.81 $47.45 $44.54 $48.01 $46.74
673 501 86 69 38 3 6 11
$18,041.02 $13,331.86 $2,309.93 $2,046.31 $1,072.98 $120.99 $176.55 $434.26
$26.81 $26.61 $26.86 $29.66 $28.24 $40.33 $29.43 $39.48
8 11 5 11 7 8 6 3
$250.26 $404.26 $150.84 $349.68 $202.26 $250.26 $178.84 $99.42
$31.28 $36.75 $30.17 $31.79 $28.89 $31.28 $29.81 $33.14
9 6 2 12 16 15 18 20
$309.39 $198.84 $71.71 $405.39 $437.07 $481.65 $510.78 $599.36
$34.38 $33.14 $35.86 $33.78 $27.32 $32.11 $28.38 $29.97
15 20 18 12 13 36 63 85
$407.94 $514.20 $462.78 $330.81 $386.52 $1,259.91 $2,693.07 $3,693.98
$27.20 $25.71 $25.71 $27.57 $29.73 $35.00 $42.75 $43.46
56 18 8 7 5 18 59 167
$2,901.13 $769.23 $272.55 $330.71 $173.73 $572.36 $1,612.89 $4,396.41
$51.81 $42.74 $34.07 $47.24 $34.75 $31.80 $27.34 $26.33
27 37 38 34 20 23 23 16
$1,070.07 $1,855.36 $1,662.33 $1,800.10 $789.23 $764.36 $818.78 $565.62
$39.63 $50.14 $43.75 $52.94 $39.46 $33.23 $35.60 $35.35
22 24 20 24 20 7 12 9
$805.52 $738.75 $635.36 $911.41 $559.78 $219.26 $438.52 $269.39
$36.61 $30.78 $31.77 $37.98 $27.99 $31.32 $36.54 $29.93
5 11 12 11 7 10 10 13
$177.05 $331.31 $409.89 $305.60 $219.26 $364.76 $361.39 $490.39
$35.41 $30.12 $34.16 $27.78 $31.32 $36.48 $36.14 $37.72
10 12 13 12 5 7 8 12
$358.47 $387.10 $438.52 $308.52 $167.84 $258.55 $205.68 $354.10
$35.85 $32.26 $33.73 $25.71 $33.57 $36.94 $25.71 $29.51
5 12 4 11 5 11 4,411 1,307
$128.55 $568.52 $102.84 $344.89 $177.05 $305.60 $119,321.56 $35,912.48
$25.71 $47.38 $25.71 $31.35 $35.41 $27.78 $27.05 $27.48
349 172 77 53 38 37 10 14
$9,420.52 $4,653.51 $2,056.80 $1,530.47 $1,002.69 $1,022.56 $282.81 $451.10
$26.99 $27.06 $26.71 $28.88 $26.39 $27.64 $28.28 $32.22
27 13 6 7 16 22 13 13
$863.46 $357.02 $225.55 $179.97 $456.94 $698.99 $334.23 $428.31
$31.98 $27.46 $37.59 $25.71 $28.56 $31.77 $25.71 $32.95
7 0 12 3 4 5 5 1
$242.05 $0.00 $432.68 $77.13 $125.63 $167.84 $128.55 $25.71
$34.58 $0.00 $36.06 $25.71 $31.41 $33.57 $25.71 $25.71
3 7 6 10 10 8 3 14
$77.13 $219.26 $154.26 $348.26 $393.84 $228.47 $77.13 $636.34
$25.71 $31.32 $25.71 $34.83 $39.38 $28.56 $25.71 $45.45
32 14 22 21 15 21 23 23
$1,606.34 $633.42 $998.63 $972.92 $704.71 $1,044.21 $1,134.92 $1,095.63
$50.20 $45.24 $45.39 $46.33 $46.98 $49.72 $49.34 $47.64
19 11 6 6 7 2 5 2
$1,012.21 $465.13 $211.34 $239.13 $257.10 $97.00 $188.55 $51.42
$53.27 $42.28 $35.22 $39.86 $36.73 $48.50 $37.71 $25.71
5 6 2 3 0 2 5 567
$128.55 $154.26 $130.00 $77.13 $0.00 $51.42 $128.55 $15,251.69
$25.71 $25.71 $65.00 $25.71 $0.00 $25.71 $25.71 $26.90
9 4 5 5 9 4 2 2
$257.10 $125.63 $128.55 $128.55 $265.68 $128.55 $51.42 $74.21
$28.57 $31.41 $25.71 $25.71 $29.52 $32.14 $25.71 $37.11
6 4 5 12 3 5 7 4
$154.26 $125.63 $154.26 $331.31 $77.13 $128.55 $231.39 $102.84
$25.71 $31.41 $30.85 $27.61 $25.71 $25.71 $33.06 $25.71
3 1 4 5 3 2 3 5
$77.13 $48.50 $102.84 $128.55 $77.13 $74.21 $77.13 $151.34
$25.71 $48.50 $25.71 $25.71 $25.71 $37.11 $25.71 $30.27
6 8 3 5 11 6 13 5
$154.26 $205.68 $77.13 $151.34 $282.81 $154.26 $357.02 $128.55
$25.71 $25.71 $25.71 $30.27 $25.71 $25.71 $27.46 $25.71
7 11 13 12 7 10 6 11
$179.97 $282.81 $334.23 $331.31 $179.97 $257.10 $154.26 $305.60
$25.71 $25.71 $25.71 $27.61 $25.71 $25.71 $25.71 $27.78
11 10 9 6 8 11 3 8
$305.60 $325.47 $317.10 $179.97 $231.39 $305.60 $77.13 $228.47
$27.78 $32.55 $35.23 $30.00 $28.92 $27.78 $25.71 $28.56
13 7 3 4 5 1 3 5
$334.23 $205.68 $99.92 $102.84 $128.55 $25.71 $77.13 $128.55
$25.71 $29.38 $33.31 $25.71 $25.71 $25.71 $25.71 $25.71
4 8 3 7 14 17 20 19
$102.84 $205.68 $77.13 $179.97 $359.94 $459.86 $514.20 $488.49
$25.71 $25.71 $25.71 $25.71 $25.71 $27.05 $25.71 $25.71
18 18 9 13 3 10 10 4
$485.57 $485.57 $325.47 $437.07 $101.42 $281.39 $257.10 $102.84
$26.98 $26.98 $36.16 $33.62 $33.81 $28.14 $25.71 $25.71
4 2 5 10 8 6 7 4
$102.84 $51.42 $128.55 $257.10 $205.68 $179.97 $204.26 $102.84
$25.71 $25.71 $25.71 $25.71 $25.71 $30.00 $29.18 $25.71
3 8 3 2 3 2 3 2
$77.13 $254.26 $102.84 $77.13 $77.13 $51.42 $77.13 $51.42
$25.71 $31.78 $34.28 $38.57 $25.71 $25.71 $25.71 $25.71
3 6 1 4 7 5 1 3
$77.13 $154.26 $25.71 $102.84 $179.97 $128.55 $25.71 $51.15
$25.71 $25.71 $25.71 $25.71 $25.71 $25.71 $25.71 $17.05
4 5 3 3 1 3 3 6
$102.84 $179.97 $102.84 $77.13 $25.71 $101.42 $77.13 $202.84
$25.71 $35.99 $34.28 $25.71 $25.71 $33.81 $25.71 $33.81
3 0 2 4 2 5 1 4
$77.13 $0.00 $51.42 $102.84 $51.42 $128.55 $25.71 $102.84
$25.71 $0.00 $25.71 $25.71 $25.71 $25.71 $25.71 $25.71
2 3 4 3 5 1 3 3
$51.42 $77.13 $102.84 $77.13 $128.55 $25.71 $77.13 $77.13
$25.71 $25.71 $25.71 $25.71 $25.71 $25.71 $25.71 $25.71
2 2 4 4 3 1 2 0
$50.00 $51.42 $127.13 $102.84 $101.42 $25.71 $51.42 $0.00
$25.00 $25.71 $31.78 $25.71 $33.81 $25.71 $25.71 $0.00
2 15 29 60 68 8 50 115
$51.42 $720.68 $875.52 $1,126.57 $1,865.77 $135.86 $1,469.60 $3,234.12
$25.71 $48.05 $30.19 $18.78 $27.44 $16.98 $29.39 $28.12
5.73 Amazon
5.17 ad campaign
6.75started. 6.84 6.72 7.17 3.68 1.83
-Abe Niederhauser
1,623 1,352 1,952 2,391 2,155 2,011 1,478 3,875
$30,463.92 $26,418.55 $37,821.57 $46,212.59 $43,970.13 $40,366.58 $30,075.81 $99,328.26
278 165 93 52 39 31 42 44
$5,657.47 $3,953.46 $1,634.08 $575.17 $980.27 $1,774.67 $1,624.53 $2,524.53
$20.35 $23.96 $17.57 $11.06 $25.14 $57.25 $38.68 $57.38
33 30 28 15 21 13 31 31
$1,865.34 $1,289.69 $1,664.72 $1,134.83 $1,484.78 $799.87 $2,064.86 $2,084.84
$56.53 $42.99 $59.45 $75.66 $70.70 $61.53 $66.61 $67.25
36 39 21 16 207,715
$2,219.95 $2,474.93 $1,274.93 $1,009.84 $6,674,258.09
$61.67 $63.46 $60.71 $63.12 $32.13
azon buys the goods wholesale from vendor to then sell/ship to customer directly from Amazon.