InsightCloudSec CIAB - Set of Emails

Use these emails to send to your prospects and customers

Demand generation emails - Three emails to be delivered sequentially to raise security awareness
and engagement with your prospects and customers.

Email #1
Generate awareness - link to the 2021 Cloud Misconfiguration Report or Infographic to generate
interest

Subject Line: Are cloud security incidents slowing you down?

Hi [Name]

What causes cloud security breaches? How often do they happen and what industries are most at
risk? And most importantly, what can you do to keep your organization safe?

If these are the questions that keep you up at night, we are here to help. Rapid7 analyzed 121
publicly reported cloud data breaches from 2020 to learn about the commonalities and patterns
tied to exposure incidents. The goal: to help organizations understand where cloud security
currently stands and what they can do to stay vigilant on their cloud journeys.

Don’t be a statistic—see the numbers for yourself. >>Add Link to Report (download from Partner
Portal and add to your website or landing page)<<

Regards,

[Name]

1
Email #2
Introduce InsightCloudSec -- link to the InsightCloudsec Product Brief

Subject Line: Avoid common cloud misconfigurations

Hi [Name]

Did you know that misconfigurations were the biggest reason for data exposure and breaches in
2020?

Don’t leave your business vulnerable to regulatory and legal consequences—especially if your data
is personally identifiable information, health information, or another category of sensitive data.

InsightCloudSec solves issues at their root cause and prevents problems before they happen.
Learn more. >>Add Link to Co-branded Product Brief (download from Partner Portal and add to
your website or landing page)<<

Regards,

[Name]

2
Email #3
Propose a meeting to discuss your customer’s existing cloud security measures and how they can
improve on them with Rapid7 -- link to InsightCloudSec Blogs

Subject line: Let’s talk cloud security to drive your business forward

Hi [Name]

Organizations save money (and costly embarrassment) when they prevent problems before they
happen.

With a single, consistent set of security checks throughout the CI/CD pipeline to uncover
misconfigurations and policy violations, security teams can give developers the information and
tools they need to make the right decisions as early as possible.

Let’s have a chat about how InsightCloudSec avoids delays later in the deployment or
operationalizing stages of the CI/CD pipeline and prevents issues from happening over and over
again. Learn more

Regards,

[Name]