Name: Mahmoud Hany Ragab Mohamed Sakr

Mobile: 01063450258
E-mail:mahmoudsakrsakr61@gmail.com

Marketing Management
GD-IM 25
Final EXAM CASE STUDY:
Trap-Ease: The Big Cheese of Mousetraps
SUPERVISOR:

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 DR. ASHRAF TALAAT

1. Martha and the Trap-Ease investors believe they face a once-in-a-lifetime

opportunity. What information do they need to evaluate this opportunity? How
do you think the group would write its mission statement?
How would you write it?
1 .1 INFORMATION NEEDED TO EVALUATE THE OPPORTUNITY

In the beginning to evaluate this once-in-a-lifetime opportunity it can be divided into 2 ways
Internal way & External way

Internal Way

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 Company Evaluation: -
They must know them
 strength, & weakness
 Goal & Objective
 Experience, Skills & resources
 Technology
External way
They need very important information about the following.
1 - Market Customer
2 – Market Segment
3 – Market Target
4 – Market Competitors
5 – Marketing collaborators

1 - Customer: -
They must need to know.
Customer need
Customers want.
And how they product meet these needs & want.
What is the problem in other product and how it solved by their product?
2 - Market segment: -
They must answer group of question such as
Who, where and why will buy this product?
3 - Market target: -
By collecting these previous data, they will put the target.
4 – Market Competitors: -
It can be known by collecting information about competitor strength, weakness,
opportunity, and threads.
5 – Market collaborators: -
What are their suppliers Distributers, and their partner?
1.2 BUILDING MISSION statements

On way back to the mission statement, setting up goals is one

important step to penetrate the core target segment efficiently. Expanding
awareness and building emotional experiences with the innovative trap will
initially amplify sales. However, the team should proactively share in defining.
their marketing objectives before writing their statement. They also need to
highlight the core advantage of the trap-ease device alongside framing the
profile of the core target audience. Since trap-ease is a pricey product
compared to the others in the market, the team will have to build the
statement on a solid fact that, safety and convenience are costly, but definitely.
they worth it.
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As example of proposed mission statements... “Trap-Ease innovates
convenient hygienic solutions to keep rodents away from your life…”
Despite the fact that Martha desired to integrate a value proposition in
the positioning process for the trap-ease. However, the message was not.
clear enough for the retailers. Selling the trap will need her to direct more.
effort towards the distribution channels and the messages being transferred to
the customers through them.