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Home (/) » Clothing, Footwear & Accessories (/industry/clothing-footwear-and-accessories) » Blanket Market Size & Share, Industry Analysis Report, 2019-2025
Table of Contents
Segmentation
Methodology
Report Overview
The global blanket market size was valued at USD 17.0 billion in 2018. Growing application of blankets in the commercial sectors including travel and
hospitality, military and defense, and charity is expected to have a positive impact on the market growth. Furthermore, the market has seen a boom as a
result of innovation and ease of product availability in affordable price ranges.
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The industry is expected to witness further growth as a result of increasing demand for luxury and comfort among the working-class population in the
developing countries such as India and China. The pattern, material, and color of blankets play an essential role in influencing the buying behavior of
consumers. Considering the change in the buying patterns, preference for bold and dramatic colors has been observed among consumers. Blanket
manufacturing companies have been incorporating these preferable colors and patterns in their new products.
New product developments such as pastel colored cotton blankets are expected to remain a recent trend. Preference for color and pattern is mostly
based on the requirements of products with excellent for stain resistance and machine washable properties. Additionally, demand for exotic colors and
patterns related to flora and fauna has been observed in countries including India, Vietnam, Myanmar, and Sri Lanka.
Over the past few years, fluctuating weather patterns at a global level have played a crucial role in promoting the utility of electric blankets. The ability of
the blanket to warm itself offers temperature control benefits and over the top comfort. Growing consumer awareness, coupled with the frequent launch
of the new blankets with high quality, is expected to expand the industry size. In addition, an increase in private consumption expenditure is likely to
boost the consumption of luxury and decorative products, especially in emerging countries including China and India.
Product Insights
Cotton accounted for a share of more than 25.0% in 2018. Durability and softness associated with these products is expected This
to promote the todemand
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the near future. These products are made by spinning cotton yarns available in a wide range of sizes and weights to cater to different
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and international markets. Strong foothold of cotton farming base in U.S., Brazil, Pakistan, India, China, Australia, Turkey, and Uzbekistan is expected to
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14/06/2021 Blanket Market Size & Share | Industry Analysis Report, 2019-2025
drive the industry participants to establish their strategic business units in close proximity.
Polyester is expected to expand at the fastest CAGR of 5.0% from 2019 to 2025. This growth is attributed owing to easy availability and high affordability.
The price of the product is much lower than mink, cotton, and fleece. In addition, its durability is longer than most of its counterparts. In recent times, it
has been replacing cotton, fleece, and mink. In developed countries of Europe, airlines and railways have been preferring it over fleece owing to the
strength of polyester, which can survive frequent washing. Fitful replacement of blankets for passengers helps the airlines to bring their operational cost
down. Similarly, buyers across the hospitality sector have been keenly replacing their mink and fleece products with polyester blankets.
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Application Insights
Household accounted for a share of 50.7% in 2018 owing to the increasing demand for blankets suitable for different seasons. Different kinds of
blankets are required to combat different weather types. In India, from the month of March to July, a very light cotton blanket is preferable in contrast to
the demand for thick polyester blankets from November to February. Thus, changing weather and climate has been promoting the demand for various
different types of blankets for residential needs. In addition, a new polyester blanket known as AC blanket, made for sleeping in air-conditioned rooms,
has been driving the market.
The commercial segment is expected to register the fastest CAGR of 4.7% from 2019 to 2025. Growing number of airlines and railway services across
the globe has been driving the market. International air services and air-conditioned railways services offer blankets to their passengers during the
journey for a comfortable and luxurious journey. Similarly, the hotel industry offers blankets to its guests for warm, cozy, and relaxed stayovers. Defense
and military have been one of the major consumers of blankets. Soldiers are provided with these on a periodical basis for uniformity and allowance. In
addition, blankets are considered to be the most distributed products for charity purpose.
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14/06/2021 Blanket Market Size & Share | Industry Analysis Report, 2019-2025
Online sales are expected to witness the fastest growth from 2019 to 2025. This growth is attributed to growing penetration of internet, along with sifting
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reliance towards e-commerce forums as a key selling medium among the millennials. Moreover, e-retailing offers an easy access to a number of sellers
and manufacturers, thereby making price comparison and negotiation much easier. The large number of sellers have been opting e-retailing over offline
mode of selling. Sellers with established shops and stores have also been going online to enhance their customer base.
Regional Insights
North America was the largest market in the year 2018, accounting for more than 30.0% share of the total revenue. Factors supporting the sales in the
region include climatic conditions, a large number of hotels, gigantic defense force, and charity done by both individuals as well as corporate. The
weather conditions in North America varies dramatically.
The average winter temperature ranges from high 67.4-degree Fahrenheit in Hawaii to a low of 2.6-degree Fahrenheit in Alaska. For the entire U.S., the
seasonal average temperature is 33.2-degree Fahrenheit, which is an extreme climate and acts as a boost for the market in the U.S. Similarly, in
Canada, winter is freezing cold. Eastern Canada including Toronto and Montreal has short and fierce winter showcasing subzero temperature from
December to February.
Asia Pacific is expected to expand at the fastest CAGR of 5.2% from 2019 to 2025. Fluctuation in climate conditions in key markets, along with strong
hold of middle-income age groups, is expected to promote the utility of blankets. Large armed forces of China, India, and Pakistan is another factor
influencing the market growth. China alone has the world’s largest military force and constitutes the second largest military budget and blanket is one of
the allowances that every member of the armed force receives.
The industry is fragmented as a result of high concentration of local manufacturing firms in developing economies including China and India. These
countries are not only abundant in cotton harvesting but also have been flourishing in mink farming. Moreover, the manufacturers have been
experimenting with polyester and innovating a variety of products to cater to different climatic conditions and price ranges.
Quantitative units Revenue in USD million/billion and CAGR from 2019 to 2025
Regional scope North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
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Country scope U.S.; U.K.; Germany; France; China; India; Japan
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14/06/2021 Blanket Market Size & Share | Industry Analysis Report, 2019-2025
American Blanket Company; Amritsar Swadeshi Textile Corporation Pvt. Ltd.; Chellco
Key companies profiled Industries Limited; JPrakash Woollen & Synthetic Mills Limited; Qbedding.com;
Youngman Woollen Mills Private Limited
Segments Covered
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities
in each
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sub-segments
FREE SAMPLEfrom 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global blanket market report on
the basis of product, application, distribution channel, and region:
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Product Outlook (Revenue, USD Billion, 2015 - 2025)
Fleece
Cotton
Polyester
Others
Household
Commercial
Convenience Stores
Online
North America
The U.S.
Europe
Germany
The U.K.
France
Asia Pacific
India
China
Japan
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