Effects

Describe the anticipated effects of your strategy

• Please describe the anticipated effects of your strategy. Make sure you address the effects on customers, revenue, and the internal organization.

• Internal Organization

As per our strategy, we adapted two main methods to solve the problem. We collected the customer data of the behavior of the customers
regarding ads and collected the customer feedback using targeted surveys. On the basis of which, we directed the operations team to prioritize
creating of a new and attractive advertising model for our customers which will integrate with their experience on the basis of the feedback
collected. We also directed our customer support team to reach out to the customers as per their behavior (collected through data and
understand their needs.

• Customers

With the help of new advertising model, it has greatly improved the GYF customer experience. Customers have accepted the ads shown and no
longer feel the need to use the ad-blocker software on the digital services of GYF. It has resulted in a grater customer satisfaction as per the
latest feedback of surveys.

• Revenue

GYF has seen an increase in revenue because of no use of ad-blocker software as well as the increase in the customer base resulted due to the
better advertising experience which users experience on the GYF digital services. GYF operating expense has also increased but it is projected it
will result in increase in revenue in the long term.
Measurement
Describe the anticipated effects of your strategy and how you will measure them

• Please outline your plan for measuring these effects using data. Make sure you use techniques you learned about in the courses

After the new advertising mode is implemented, I will measure the effects of our strategy using the
• The network data: Using the customer data, we can establish
• whether the use of ad-blocker softwares have been reduced or not.
• The type of ads users clicked more frequently
• The customer surveys: The customer satisfaction levels can be measured by the feedback of the surveys.
• Team effectiveness: With the help of network data and customer surveys, we can also establish the team effectiveness in implementing the new
advertising model.. A team is effective if the results have improved, customers are satisfied and there is a reduced use of ad-blockers.
• Retention level of the customers on the GYF digital services
• Recommendations of GYF digital services by the customers
• Revenue: Following are the ways:
• Expected economic value of a customer is a measure to calculate revenue in the long term.
• Revenue forecasted with the retention rates of the customers
• Future revenue forecasted on the recommendation rates of the GYF digital services by customers
• Return on investment on the new advertising model quarterly