Business Analytics Capstone

Framework for Strategy

Durganand Thakur
18-Sep-2021
Effects and Measurement
Effects
Describe the anticipated effects of your strategy

• Please describe the anticipated effects of your strategy. Make sure you address the effects on customers, revenue, and the internal
organization.

• Effects of strategy
• 1. Effect on Revenue
• If we follow our 1st strategy then there would be increase in customer
traffic and experience which will result in increase revenue
• In case of hiring it will save our cost because of internal hiring
• 3rd strategy would definitely will have effect on our revenue and as it
create a sort of all user interface.

• 2. Effect on customer
• This will enhance our user page visiting experience as they will have less
materialized advertisement, once they choose to incognito mode.
• Customer will not have to waste their time on unwanted advertisement
• Our client satisfaction would increase since there would right add to right
customer
Effects
Application Exercise 3 – Designing a Deterministic Optimization Model

• Provide an explanation of the calculations you performed to build an optimization model using decision variables, constraints, and
an objective; this model could use the scenario in Application Exercise 3, or one of you own devising.

• 1. Optimization model scenario;

• Our budget is equals to the internal plan+ The external plan which is <65K
• Hard skill internal expenditure* _2 +Hard skill external expenditure *7 >20k
• Soft Skill Internal expenditure* .6 + Soft Skill external Expenditure *.4 >12K
• Hard Skill Internal expenditure*_2 + Soft Skills Internal expenditure * .6> ( Hard Skill
External expenditure *.7 + Soft skill external expenditure * .4 )* 60%
• We have consider number greater than Zero
Measurement
Describe the anticipated effects of your strategy and how you will measure them
• Please outline your plan for measuring these effects using data. Make sure you use techniques you learned about in the courses

• Internal Measurement
• Make sure that the plan is explained thoroughly and clearly through chain of command.
• Conduct employee surveys on how they feel about the new strategies and open a portal where employees can
submit ideas on different strategies that we should consider.
• To better understand how much work is going into these strategies, we need to measure the amount of time
spent on employee discussions, developing ideas and plans and implementation.

• Revenue related measurement

• To implement the strategies there is a need to collaborate with other departments in the company. We would
need to keep track of all the extra money that we will be spending.
• The company will need to decide whether we want to hire extra personnel to conduct surveys/focus groups or
hire an outside company to do it for us. The cost to hire and train new personnel and to organize and conduct
focus groups may cost us more than to just hire an outside company
• We would need to keep track of all the extra spending on marketing to let our users know that we are working
on improving their experience on our platform
Measurement
Application Exercise 4 – Identifying Key Drivers

• Apply the “causal business model” performance measurement framework to your strategy

• Assumption
• Improving customer experience on our platform through our discussed strategies, will lead to more online
traffic to our platform and hence attract more advertisers to advertise on our platform

• Key Driver & Measurement

• Customer satisfaction is one of the key drivers. We measure customer satisfaction through collecting and
analyzing their data to see what attracts them and what does not. Focus groups gives us valuable insight into
what the user preferences are in regard to advertisements

• Confirming the connection

• If we are gaining more users and our users are exploring more of our platform, then we can say that it is
leading to more satisfied customers. They may be enjoying the advertisements on their pages as they are now
more relevant to their interests. Seeing that they are getting more hits on their advertisements through our
website, they may want to continue advertising through our website or we may attract more advertisers hence
increasing our revenue