Stellarleack

Solutions

BUSINESS
PLAN
DESIGNING BRILLIANCE, INSPIRING EXCELLENCE

Prepared By:

Leacky Otieno

Visit My Website
Leackyotieno.me
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

EXECUTIVE SUMMARY

Stellarleack Solutions, with the inspiring motto "Designing Brilliance, Inspiring Excellence," emerges as a
pioneering force in Kenya's design landscape. Strategically based in Udhiru, Nairobi, our online operational
center is poised to address the growing gap in design services for businesses. Our mission is clear: to become
the leading design solutions provider in Kenya.
MISSION STATEMENT
Empowering businesses through innovative design solutions to captivate audiences and foster success, while
enhancing the lives of our team and contributing to community prosperity.
BUSINESS CONCEPT
The genesis of Stellarleack Solutions stems from the pressing demand for visually compelling materials in a
world increasingly captivated by aesthetics. The scarcity of designers has created an opportune space for
our business to thrive. Beyond bridging this gap, our venture aims to uplift the community by creating job
opportunities for the youth, aligning with our founder's passion for technology and the pursuit of financial
freedom.
BUSINESS DESCRIPTION
Offering a spectrum of design services, including graphic design, web design, and branding, our primary
focus is small businesses and startups. Our target market consists of enterprises yearning to stand out in
competitive sectors such as hotels, bakeries, and beauty shops. What sets us apart is a holistic approach —
not only delivering stunning designs but also providing printing services, business consultancy, and a unique
blend of marketing strategies.
TARGET MARKET TRENDS
Capitalizing on current design trends in Kenya, our business adapts to minimalist, abstract 3D, vibrant colors,
and device-dependent design. We leverage artificial intelligence technology to stay at the forefront of
innovative solutions.
OPPORTUNITIES AND CHALLENGES
Amid the growing demand for designs, particularly in the small business sector, we anticipate challenges
from competitors and the evolving landscape of artificial intelligence. To address these challenges, our vision
extends beyond design services; envisioning future ventures into cybers, grocery shops, gaming stations,
hotels, chemists, and more.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

REGULATORY ENVIRONMENT

Operating initially from a remote setup, we navigate a flexible regulatory environment. As the business scales,
compliance with regulatory laws will be seamlessly integrated.

FINANCIAL PROJECTIONS
Anticipating a robust initial two-month performance with a profit margin of Ksh 102,400 per month, we plan
for a swift expansion into a small operational space, laying the foundation for sustained growth.

MONITORING AND EVALUATION

Our vigilant monitoring and evaluation system encompasses weekly, monthly, and quarterly reviews, ensuring
adaptability to market dynamics, client satisfaction, and the success of our marketing initiatives.

EXITING STRATEGY
While Stellarleack Solutions is geared for success, we acknowledge the need for a thoughtful exit strategy,
whether through a strategic sale, merger, or an orderly closure.

This executive summary encapsulates Stellarleack Solutions' vision, resilience, and commitment to becoming
a design powerhouse in Kenya. As we embark on this transformative journey, we look forward to not only
meeting but exceeding the expectations of our clients, partners, and the community we serve.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

BUSINESS DESCRIPTION
Stellarleack Solutions is a dynamic design agency specializing in a diverse range of
graphical design services, including posters, logos, flyers, menus, infographics, business
cards, T-shirt designs, banners, web design, and comprehensive branding solutions. Our
primary focus is on catering to the needs of small businesses such as hotels, bakeries,
beauty shops, and startups. These businesses, often operated by individuals or small
stakeholders, are seeking to enhance their visibility, attract more customers, and
distinguish themselves in highly competitive markets.

TARGET MARKET ANALYSIS

Our primary clientele comprises small businesses and startups striving to boost sales and
stand out from the competition. These enterprises are characterized by their dedication to
attracting more customers, and their key needs revolve around effective design solutions
that communicate their unique value propositions.

COMPETITIVE ANALYSIS

In a competitive landscape that includes local design businesses, individuals, and large
design companies, Stellarleack Solutions stands out through a multifaceted approach.
Beyond offering top-notch design services, we provide printing solutions, Business
Consultancy services, and maintain a distinct marketing strategy. This includes wearing
branded attire for a professional image, ensuring swift design delivery, and incorporating
additional services like Social Media Management and Marketing. Our commitment to
discounted prices further reinforces our position as a comprehensive and customer-
centric design partner.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

MARKET ANALYSIS

INDUSTRY OVERVIEW
In Kenya, the design industry is currently witnessing dynamic trends, including the
intensification of Minimalist, Abstract 3D, and vibrant color schemes. Type-only
approaches, device-dependent design, and a shift towards more authentic brand stories
are prevalent. Furthermore, the integration of artificial intelligence technology is
becoming increasingly significant, enhancing design processes, personalization, and user
experiences.
TARGET MARKET TRENDS IN KENYA
Conducting sincere research on the evolving needs of small businesses and startups in
Kenya, Stellarleack Solutions aims to understand specific preferences, challenges, and
opportunities within the local market. This research will inform tailored design solutions
that align with the unique characteristics of businesses in Kenya.

OPPORTUNITIES AND CHALLENGES

Opportunities abound in Kenya's design landscape, driven by increasing demands for
designs, a large market of small businesses ripe for transformation, and a notable gap in
effective design and marketing strategies. Sincere research will provide deeper insights
into these opportunities. Challenges include the emergence of artificial intelligence
technology, intense competition, and the need to convince customers to choose
Stellarleack Solutions over their existing designers. To overcome challenges, the business
plans to diversify into additional ventures once established.

REGULATORY ENVIRONMENT

Operating initially as a remote business from a house, Stellarleack Solutions will adhere to
local regulations. As the business expands and contemplates establishing a physical
office, compliance with regulatory laws will be a priority. This approach ensures that the
business aligns with legal requirements as it evolves.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

ORGANIZATIONAL AND MANAGEMENT STRUCTURE

KEY ROLES AND RESPONSIBILITIES

As the sole owner and stakeholder, I play a pivotal role in decision-making and overseeing
the overall operations of Stellarleack Solutions.
Temporary Marketing Ambassadors: While decisions are centralized, temporary
marketing ambassadors will be contracted to handle marketing activities and promote
the organization.

TEAM MEMBERS
Currently, the business is primarily owner-operated, with me possessing the requisite
designing skills.
As Stellarleack Solutions expands, the plan is to gradually identify and bring on board
additional team members, particularly designers, to meet growing demand and enhance
operational efficiency.

LEADERSHIP APPROACH
The leadership approach centers around centralized decision-making by the owner,
ensuring swift and efficient execution of business strategies.
Communication and decision-making structures will be streamlined, reflecting the
current solo operation with the flexibility to adapt as the business evolves.

As the business grows, the temporary contract-based roles may transition into more
permanent positions, and additional team members will be hired to support the expanding
operations.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

PRODUCT OR SERVICES LINE

DESIGN SOLUTIONS
Stellarleack Solutions offers a comprehensive suite of design solutions tailored to meet
the diverse needs of our clientele. Our services include captivating posters, eye-
catching flyers, impactful banners, distinctive logos, professional business cards,
engaging infographics, compelling social media graphics, polished
PowerPoint/Keynote designs, dynamic websites, appetizing menus for both
restaurants and apps, trendy T-shirts and apparel designs, striking book covers,
captivating album covers, informative brochures, visually appealing magazines,
intuitive app interfaces, corporate letterheads, captivating email templates, attractive
product packaging, and attention-grabbing signage.
CUSTOMER-CENTRIC APPROACH
Our customer-centric approach at Stellarleack Solutions is woven into every aspect of
our operations. We proactively anticipate customer needs, actively seek and value
customer feedback, maintain open lines of communication through direct calls, ensure
accessibility to address client inquiries, conduct in-person meetings for personalized
interactions, deliver proactive customer service, leverage customer service tools,
implement a thoughtful onboarding process, and go beyond the purchase by fostering
lasting relationships.
VALUE PROPOSITION
At Stellarleack Solutions, our value proposition lies in seamlessly blending creativity
with functionality. We don't just design; we craft visual narratives that resonate with
the essence of each client's brand. By offering an extensive range of design solutions,
we empower businesses to make a lasting impact in today's visually-driven market. Our
commitment to anticipating and fulfilling customer needs, coupled with personalized
and accessible customer service, ensures that every client receives not just a design
but an experience tailored to elevate their brand presence. We are the bridge between
creativity and business success, providing design solutions that stand out in a crowded
market and contribute to the growth and distinction of our clients.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

MARKETING AND SALES PLAN

MARKETING STRATEGIES
Online Platforms: Stellarleack Solutions plans to leverage the extensive reach of
Facebook and Instagram by running targeted ads. The daily budget for ads is Ksh 450,
spanning 10 days, with an estimated daily reach of 2.6k to 7.5k people.
Offline Promotion: A dedicated marketing team will conduct on-the-ground
promotion, visiting various shops over a 3-day period. Each marketing person will be
compensated Ksh 1000 per day, totaling Ksh 3000 for the team.

SALES STRATEGIES
Referral Program: After generating initial revenue, Stellarleack Solutions will
implement a referral program. Referring a person will earn Ksh 100 plus 10% of the
total sales from the referred person.
Discounted Prices: New customers will enjoy discounted prices to incentivize initial
engagements.

SALES PROCESS
Client Engagement: The sales process involves engaging with clients to understand
their preferences. This personalized approach ensures that design solutions align
with client expectations.
Delivery Options: Stellarleack Solutions offers flexible delivery options, including
online delivery through email or physical delivery for clients in proximity.

MARKETING EXPENSES COSTS

Facebook and Instagram ads (10

Ksh 4500/=
days)

Marketing team (3 days) Ksh 3000/=

Total Marketing Expenses Ksh 7500/=

The initial investment in marketing aims to maximize exposure and generate sales. The
breakdown provides a clear overview of the allocated budget for each component of the
marketing strategy.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

FUNDING REQUEST

BUDGET FOR INITIAL EXPENSES

Branded T-shirts (4) at Ksh 800 each
Branded Caps (4) at Ksh 800 each
Handbag at Ksh 1500
Airtime at Ksh 1000
Stationaries at Ksh 1000
Sample products printing at Ksh 800
Marketing Cost: Ksh 7500

LOAN DETAILS
Seeking a loan from Sacco to cover the initial expenses.
Repayment period: 3 months.
COST AND PROFIT PROJECTION

EXPENSE CATEGORY
AMOUNT (KSH)
Branded T-shirts (4) 3200

Branded Caps (4) 3200

Handbag 1500

Airtime 1000

Stationaries 1000

Sample Products Printing 800

Marketing Cost 7500

Total Initial Expenses 17600

PROFIT PROJECTION
Given the research indicating a minimum daily profit of Ksh 4000:

PROFIT MARGIN CALCULATION
AMOUNT (KSH)

Daily Profit (Minimum) x 30 Days 120,000

Estimated Monthly Profit 120,000

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

FINANCIAL PROJECTION

TIME PERIOD EXPENSES (KSH) PROFIT (KSH)
REVENUE (KSH)

Initial Phase ( First

120,000 per Month 17,600 (Total) 102,400 per month
2 months)

Post Expansion
To be Determined Rent: 8,000 To be Determined
(Monthly)

EXPENSE MANAGEMENT STRATEGY

Ongoing expenses will be closely monitored and optimized for cost-effectiveness.
Regular assessments will guide adjustments to operational costs and resource
allocation.

FUTURE EXPANSION
After generating profit for 2 months, Stellarleack Solutions plans to expand to a small
operational space, incurring an additional monthly expense of Ksh 8,000.

This table provides a clear breakdown of the financial projections for both the initial
phase and the post-expansion period. Adjustments will be made as the business
progresses and additional data becomes available.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

RISK ANALYSIS
IDENTIFICATION OF THE RISKS
Market Competition: The design industry is competitive, and attracting and
retaining clients may pose challenges in a saturated market.
Technological Changes: Rapid advancements in design tools and technologies
may require constant adaptation to stay current.
Economic Fluctuations: Economic downturns can impact businesses, affecting
client spending on design services.Client
Dependence: Relying heavily on a few major clients may expose the business to
potential revenue fluctuations.

MITIGATION STRATEGIES
Diversification: Implement a strategy to diversify design services and client base
to minimize dependence on specific clients or services.
Continuous Learning: Invest in ongoing training to keep up with technological
advancements, ensuring the team remains proficient in the latest design tools and
techniques.
Financial Resilience: Maintain a financial buffer to navigate economic fluctuations,
ensuring stability during challenging economic periods.
Client Relationship Management: Establish strong client relationships to enhance
client retention and satisfaction, reducing the impact of potential client losses.
MARKET TRENDS AND ADAPTABILITY
Continuous Market Research: Regularly conduct market research to stay
informed about emerging design trends, evolving client preferences, and changes
in the competitive landscape.
Adaptive Strategies: Foster a culture of adaptability within the organization,
allowing for swift adjustments to changing market dynamics.
Innovation: Embrace innovation in design solutions, anticipating and leading
industry trends rather than merely following them.

CONTINGENCY PLAN
In the event of unforeseen challenges, Stellarleack Solutions will have contingency
plans in place, which may involve reassessing strategies, pivoting services, or
exploring new market niches.
This Risk Analysis outlines potential challenges and proactive measures to mitigate
risks, ensuring that Stellarleack Solutions remains resilient and adaptable in the
dynamic design industry. Adjustments to the risk mitigation strategies will be made as
needed based on ongoing monitoring and evaluation.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

IMPLEMENTATION PLAN
KEY ACTIVITIES AND MILESTONES
Month 1: Business Launch Preparation
1. Finalize branding materials (T-shirts, caps, etc.).
2. Set up online platforms (website, social media profiles).
3. Conduct initial market research and competitor analysis.
Month 2: Initial Marketing and Sales
1. Launch online marketing campaigns on Facebook and Instagram.
2. Deploy marketing team for on-the-ground promotions.
3. Commence sales operations and client engagements.
TIMELINE FOR IMPLEMENTATION

TIMELINE
ACTIVITY/MILESTONE

Business Launch Preparation Month 1

Initial Marketing and Sales Month 2

RESOURCE ALLOCATION
Financial Resources: Allocate funds for marketing, initial expenses, and
future expansion.
Human Resources: Utilize existing skills for initial operations; consider
hiring additional designers as the business expands.
Technological Resources: Invest in design tools and software to ensure a
competitive edge.
Operational Resources: Allocate resources for ongoing operational needs
and potential expansion costs.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

MONITORING AND EVALUATION

PERFORMANCE METRICS
Sales Performance: Regularly track and analyze sales data to assess revenue
generation and identify trends in client preferences.
Marketing Reach: Monitor the effectiveness of online marketing campaigns by
tracking reach, engagement, and conversion rates on platforms like Facebook and
Instagram.
Client Satisfaction: Implement client feedback surveys and reviews to gauge
satisfaction levels and identify areas for improvement.
Referral Program Impact: Evaluate the success of the referral program by
measuring the number of referrals and the resulting impact on sales.

EVALUATION FREQUENCY
Weekly Reviews: Conduct weekly reviews to assess short-term performance
metrics, address immediate challenges, and make necessary adjustments to
ongoing operations.
Monthly Assessments: Conduct more comprehensive monthly assessments to
analyze overall performance, review financial data, and adjust strategies for the
upcoming month.
Quarterly Strategy Sessions: Hold quarterly strategy sessions to evaluate the
effectiveness of long-term strategies, assess market trends, and plan for future
growth.

FEEDBACK MECHANISM
Client Surveys: Regularly distribute surveys to clients to gather feedback on
design quality, service satisfaction, and overall experience.
Marketing Team Debriefs: Engage in regular debriefs with the marketing team to
assess the effectiveness of on-the-ground promotions and gather insights from
client interactions.
Stakeholder Meetings: Schedule periodic meetings with key stakeholders,
including clients and team members, to gather input, address concerns, and
foster collaboration.
Online Reviews and Ratings: Monitor online reviews and ratings on platforms
such as Google and social media to understand client sentiments and make
necessary improvements.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM
 STELLARLEACK SOLUTIONS
Designing Brilliance, Inspiring Excellence

EXIT STRATEGY

EXIT SCENARIOS
Business Performance: If the business consistently underperforms and cannot
sustain its operations or growth.
Market Changes: Significant shifts in market dynamics or technological
advancements that render the business model less viable.
Personal Circumstances: In the event of unforeseen personal circumstances
affecting the ability to manage the business effectively.
Opportunities for Merger or Acquisition: If compelling opportunities for mergers or
acquisitions arise that align with the business's long-term goals.
EXIT OPTIONS
Sale of Business: Consider selling the business to interested buyers, either within
the industry or external parties.
Merger or Acquisition: Explore opportunities for merging with or being acquired
by another design firm or a business in a related industry.
Closure: In the event that selling or merging is not feasible, consider an orderly
closure of operations.
EXECUTION PLAN
Assessment of Options: Conduct a comprehensive assessment of available exit
options, considering the impact on stakeholders, brand reputation, and financial
outcomes.
Legal and Financial Considerations: Engage legal and financial professionals to
navigate legal obligations, contracts, and financial settlements associated with
the chosen exit strategy.
Communication Plan: Develop a communication plan to inform stakeholders,
including clients, employees, and suppliers, about the decision to exit and any
relevant transition plans.
Asset Liquidation (if applicable): If closure is the chosen option, develop a plan
for the orderly liquidation of assets to maximize returns.

The Exit Strategy provides a framework for Stellarleack Solutions to navigate

potential exit scenarios, ensuring a thoughtful and strategic approach to business
transitions. Regular reviews of market conditions and the business's performance will
inform decisions regarding the execution of the exit strategy.

00605 UDHIRU, NAIROBI, KENYA --- +254-742-944-297

INFO@STELLARLEACK.COM