STRENGTH: WEAKNESS:

 NO EXPERTISE IN DAIRY PRODUCTS

 BRAND IS RECOGNIZED
 MARKETING DEPARTMENT ESTABLISHED
 FINANCIALLY STABLE
 GOOD QUALITY CONTROL
 GLOBAL PRESENCE
 ESTABLISHED DISTRIBUTION CHANNEL
 GOOD NETWORKING BOTH WITH PRIVATE
AND GOVERNMENT ENTITIES
 NO PLANT OR EQUIPMENT
 NO MARKETING
 HR NOT TRAINED/SKILLED
 AMPLE STORAGE FACILITY
 DISCONNECT AT VILLAGE LEVEL DAIRY
PROVIDER
 UNHYGEINIC DAIRY FARMS

OPPORTUNITY:
 LOCAL & EXPORT MARKET OPEN
 INVESTMENT PROVIDER
 HUGE REVENUES
 PAKISTAN POPULTATION DEPRIVED OF
HELATHY SAFE MILK 60%
 WEATHER CONDITION DAIRY FARMING
THREAT:
 HIGH COMPETITION
 POLITICAL PRESSURE
 ECONOMIC POLICIES OF PAKISTAN NOT
STABLE
 FINANCING NOT SECURE

LECTURE 2: SEPTEMBER 27, 2021

PROBLEM STATEMENT: COCA COLA INTENDS TO ENTER DAIRY INDUSTRY AND SELL MILK PRODUCTS
IN PAKISTAN

SUPPORTING ARGUMENTS FOR OR AGAINST A DECISION: FROM MY FINANCIAL STRENGTHS I CAN

COVER SETTING UP A PLANT, I CAN TAKE LOAN FOR OPERATIONALIZATION OF PLANT

FINAL DECISION: ONE SMALL PLANT IN SAHIWAL TO BE ESTABLISHED FOR MARKETS IN PUNJAB
(POPULATION : ….. CITIES …. ECONOMIC ….. PRODCUTION …… BREAKEVEN )
PROBLEM STATEMENT: BUYING DECISION FOR A CELL PHONE

BOUNDRY CONDITIONS: QUALITY PRODUCT, PRICE MAX: RS. 50,000/- TIME: 1 DAY, APPROVED FROM
PTA, MAINTENACE SHOPS

Decision Matrix

CAMERA STORAGE SCREEN GAMING BATTERY Total

Attributes 48 Mega 8GB SIZE/DISPLAY PROCESSOR TIME
pixel/autofocus RAM/64 GB 6. 4”, 120 HZ SNAP 5000 MAH
ROM DRAGON/SUPER

Alternatives
SCORE 0.1 0.3 0.1 0.2 0.3 1

NOKIA 30%= 3 10% = 3 10% = 1 0% = 0 100%= 30 37

SAMSUNG 100% = 10 100% = 30 100% =10 60% = 12 50% = 15 77

APPLE 100% = 10 60% = 18 60% =6 100%= 20 30% = 9 63

HUAWEI 50% = 5 100% = 30 80% =8 50% = 10 60% =18 71

DECISION: BUY SAMSUNG

FORCE FIELD ANALYSIS:

PROBLEM STATEMENT: ASKARI CEMENT WANTS TO ENTER EXPORT MARKET AND BID FOR PROJECT IN
AFGHANISTAN

SCALE 1-5 IN TERMS OF DECISION WEIGHTAGE SCORE 1 IS LOWEST AND 5 IS HIGHEST

FOR DECISION SCORE AGAINST DECISION SCORE

PLANT CAPACITY 5 LOCAL MARKET SUFFER 3

FINANCIAL STABILITY 4 PLANT WOULD OVERUSED 3

BRAND ESTABLISHED 3 FINANCES BIND FOR A YEAR 4

REVENUE ENHANCEMENT 4 AFGHAN POLITICAL PROBLEM 4

QUALITY IS INTERNATION LEVEL 3 TAXES NOT SUITABLE 2

PRICE MARGIN HIGH DUE TO 5 STAORAGE NOT SECURE 4

LAND LOCKED

24/30 20/30

TOTAL

LECTURE 2: OCTOBER 1, 2021

PROBLEM: DECISION TO RENT A HOUSE ALT 1- NEW CITY PHASE 2/ALT-2, WAH/ALT- 3FAISAL HILL
Boundary Condition: Rental Value- Rs. 30,000/-, 3 BEDROOM, GAS/ELECTRICITY, COMMERCIAL
MARKET, COMFORT

6-THINKING HATS

HATS POINTS/ARGUMENTS

WHITE - Information Area – 250 sq, House No…, Street…., Owner …., Contract Basis ….. (One Year,
Advance)…Year of Construction, Washrooms, Rooms…, Servant Space ..Internet
Provider, Gas, Electricity

RED – Haunted, Breezy, Open Space – Healthy, Happy, Congested, Neighbor Hood, Far
Intuition/Feelings away, deserted, Gloomy, Sleepy

YELLOW – No of Rooms are as per my requirement, Almirah good, Washroom are brand
Optimistic/Brightness new, Less Maintenance, Rental Range, Friends living nearby, Gym, Park,
Commercial Block at walking distance, Safe Secure

BLACK - Negativities Sewerage Stream from Industrial, Roads Bad specially during rainy season,
Public Transport, Construction is going on so lot of Dust, Load shedding, Security

GREEN- Creativity Plant Bamboo, Keep Closed, Air Purifiers, Friends Pool, Car Loaning

BLUE Talking to the Landlord, Rs. 32000/- 3 months, Fix 4 or 5 issues, New City
Management Road/Street, Friends communication, Get a membership of Gym,
Buy a sneakers,

ARGUMENTS: Blue Hat – Action Plans justify my decision alternative 1, 2, 3

DECISION : ALTERNATIVE 1