SUPPLY

CHAIN
CASE STUDY

FASM 420
ALINA SRICHINDA
c
o 1 brand overview
n 2 strategy & planning
3 distibution model
t
4 customer value
e 6 success
n 7 future
t 8 responsiveness

s
products
mission
APPAREL, ACCESSORIES, AND GEAR

WE'RE IN BUSINESS TO SAVE OUR HOME PLANET

vision
USE ALL OF IT'S RESOURCES TO PROTECT LIFE ON EARTH

values
BUILD THE BEST PRODUCT
CAUSE NO UNESSECCARY HARM
USE BUSINESS TO PROTECT NATURE
NOT BOUND BY CONVENTION
strategy
-MULTI-STAKEHOLDER INITIATIVES
-COLLABORATING WITH SUPPLIERS
-RECYCLING WASTE PROGRAM
-4 FOLD APPROACH
planning
-SUPPLY CHAIN TRANSPARENCY
-CARBON FOOTPRINT REDUCTION
-ENVIR. RESPONSIBLE PURCHASING
AND DESIGN

operational

supply chain
-CODE OF CONDUCT APPLICATION
-FAIR TRADE & FAIR LABOR PROGRAMS
-MONITOR AND MANAGING FACTORIES,

desicions
MILLS, AND FARMS
 distribution model

DISTRIBUTORS + DIRECT TO CONSUMER

32 RETAIL STORES IN THE USA
E-COMMERCE
THIRD-PARTY WHOLESALE PARTNERS

75% SALES ARE FROM THE USA

PATAGONIA UTILIZES A DISTRIBUTION MODEL THAT CREATES

SOCIAL AND ECONOMIC VALUE. BEING A GLOBAL BRAND, THEY
HAVE OFFICES WORLD WIDE ALONGSIDE TWO "GREEN"
DISTRIBUTION CENTERS. THEY TRY TO PROMOTE A SUSTAINABLE
MODEL BY MAINTAINING ENVIRONMENTAL STANDARDS OF ALL
LEVELS OF PRODUCTION AND DISTRIBUTION. THROUGH DOZENS
OF INITIATIVES AND CERTIFICATIONS THEY ARE NEAR ACHIEVING
100 PERCENT RENEWABLE ENERGY & ZERO-WASTE-TO-LANDFILL.
customer value
HIGH QUALITY PRODUCTS WITH PURPOSE

EDUCATIONAL & ENTERTAINING CONTENT

COMMUNITY OUTREACH

LIFESTYLE BRAND

PRODUCT IRONCLAD GUARANTEE

supply chain success
FOOTPRINT CHRONICALS
2012 trendsetter

GREEN INITIATIVES
factories surpass minimums

FOUR FOLD PROGRAM

(1) sourcing, (2) quality,
(3) social and (4) environmental standards

TRIPLE BOTTOM LINE

people, planet, profit
 future
"The hardest thing for me, honestly, is that we’re not able to
give as much money to our grantees this year, which is part of
our normal process of giving to grassroots activism.”
-Rose Marcario

PATAGONIA HAS BRIGHT HOPES POST-PANDEMIC.

THEY BELIEVE THAT THE DESIRE TO BE OUTDOORS
WILL GROW INTO AN EVEN BIGGER AUDIENCE AND
CONSUMER BASE. THEY HAVE SHOWN GREAT
LEADERSHIP BY PUTTING PEOPLE ABOVE PROFIT AND
WILL HAVE THE CONTINUED SUPPORT OF THEIR
LOYAL CUSTOMERS.

THE TEMPORARY HALT IN PRODUCTION GAVE THEM

AN OPPORTUNITY TO BRAINSTORM NEW WAYS OF
REACHING AND INTERACTING WITH CONSUMERS AND
NEW IDEAS TO HELP REACH THEIR ENVIRONMENTAL
GOALS. THE QUICK HALT IN PRODUCTION ALLOWED
FOR EASY AND EFFICIENT ROLL-OUT OF SAFE WORK
PROCEDURES ALLOWING FOR THEM TO RE-OPEN.
responsiveness
Responsiveness is a very important value upheld at patagonia. Not
only do they listen to the environment but also their consumers
and partners. New challenges in creating a safe work environment
and limitations on imports from other countries are being re-
addressed in these changing times

pandemic
Patagonia was one of the first store to shut down and one of the
last to open back up . This meant complete halt in production, (but
continued to support their employees with pay). In response to the
pandemic they have noticed the lack of direct interaction they
would have with their customers so they developed a customer-
focused online platform to create new experiences for their
audience even without products. They reduced their line sizes as
well and paused new store openings.
sources
HTTPS://WWW.PATAGONIA.COM/OUR-FOOTPRINT/WORKING-WITH-FACTORIES.HTML
HTTPS://WWW.ATLASSIAN.COM/BLOG/PODCAST/TEAMISTRY/PATAGONIAS-DEMAND-FOR-ETHICAL-SUPPLY
HTTPS://BAYLOR-IR.TDL.ORG/BITSTREAM/HANDLE/2104/9757/KELSEY_PETRIE_HONORSTHESIS.PDF?SEQUENCE=1
HTTPS://WWW.FORBES.COM/SITES/WILLYAKOWICZ/2020/03/16/AT-BILLIONAIRE-OWNED-PATAGONIA-OUTDOOR-
CLOTHING-CHAIN-EMPLOYEES-TO-BE-PAID-DESPITE-STORE-CLOSURES-AMID-CORONAVIRUS/?SH=1A8967B67EDD
HTTPS://WWW.LOGISTICSMGMT.COM/ARTICLE/SUSTAINABLE_DISTRIBUTION_AT_PATAGONIA
HTTPS://START.ASKWONDER.COM/INSIGHTS/PATAGONIA-SALES-FUNNEL-NSHQKBHAA
HTTPS://WWW.FORBES.COM/SITES/ANGELAUYEUNG/2020/04/23/OUTDOOR-CLOTHING-CHAIN-PATAGONIA-YVON-
CHOUINARD-STARTS-SELLING-ONLINE-AGAIN-AFTER-UNUSUAL-DECISION-TO-PAUSE-ITS-E-COMMERCE-DUE-TO-
CORONAVIRUS-PANDEMIC/?SH=47F3A59E1C48
HTTPS://WWW.PATAGONIA.COM/OUR-FOOTPRINT/SUPPLY-CHAIN-ENVIRONMENTAL-RESPONSIBILITY-
PROGRAM.HTML
HTTPS://WWW.OUTSIDEONLINE.COM/OUTDOOR-GEAR/GEAR-NEWS/OUTDOOR-INDUSTRY-BRANDS-CORONAVIRUS-
RESPONSE/