Strategic Management Project

On
Balaji Wafers Pvt. Ltd.
Submitted to
Dr. Urvi Amin
(Associate Professor)

Prepared by
Nikunj savaliya (A-36)
Viveak avaiya (A-37)
Rutvik Jasoliya (A-38)
Shaswat upadhyay (A-49)
Hardev gohil (B-38)
Introduction of Company
Company name-: Balaji Wafer Pvt. Ltd.
Owner Name-: Balaji Group
(Chandubhai, kanubhai, bhikhubhai Virani)
Address: - Survey no 19, vajdi (VAD) Kalavad Road TA. Lodhika,
Dist. Rajkot-340021 Gujarat- India
Company Detail:
Kanubhai and his brothers started a wafer business from a canteen of a
cinema hall in Rajkot in 1974. Until 1989, the wafers were produced at
the Viranis' house and distributed in and around Rajkot city. Balaji
Wafers Private Limited is an unlisted private company incorporated on
22 September, 1995. It is classified as a private limited company and is
located in Rajkot, Gujarat.

Marketing and distribution partner

Kataria Enterprise is a multi-services customer focused organization

primarily focused on providing world-class customer services in areas
of marketing management, supply chain management and warehouse
management.

Our entrepreneurial spirit, business acumen, sound domain knowledge

and competent team enable us to deliver maximum value, efficiency
and improved bottom lines to our corporate clients. We have been a
proud team to be associated with some of the most renowned business
houses like Balaji Wafers.