Strategic Management Project

On
Balaji Wafers Pvt. Ltd.

Submitted to Submitted by
Dr. Urvi Amin Rutvik Jasoliya(A-32)
(Associate Professor) Vivek Avaiya (A-36)
Nikunj Savaliya (A-37)
Shashvat Upadhyay (A-49)
Hardev Gohil (B-38)
❖ Flow Of Presentation

• Introduction
• Product List
• Raw Martial
• Process Layout of Balaji Wafers
• Quality Control
• Distribution Channels
• Marketing Strategy
• Corporate Strategy of balaji
• SWOT Analysis
❖ Introduction

➢Balaji wafers & Namkeen establish in 1982 in Rajkot, Gujarat, India,

manufacturing and distribution potato chips and other grain based
bagged snacks in flavors.
➢Started as a micro business it has evolved into a Rs.4000 crore
company
➢Revenue Generated 3000cr.
➢Currently in Balaji 5000+ employee working
❖ Key person

Chandu bhai, Bhikkhu bhai, Kanu Bhai, and Mihir virani

❖ Product List

Wafers Nachos Namkeen Chataka Pataka Fryums

Simply Salted Flaming Hot Farali Chevdo Masla Masti Popring
Masala Masti Simply Salted Aloo sev Tangy Tamato Hoopers
Tomato Twist Cheese chilli Ratlami sev Flaming Hot Wheelos
Chaat Chaska Tomato Salsa Classic sev Yumstix Scoopitos
Cream & onion Bhujja sev Panjabi Tadka Funne
Rumbles Tikha Mitha Mix Moon
crunches
Crunchex Khatta Mitha Mix
Banana Masala Navratna Mix
Peri peri Masala Shing
Pizzy Masala And More
❖ Raw Martial
1.Potato
2.Different dals
3.Peanuts
4.Banana
5.Chilly powder
6.Sugar
7.Salt
8.Edible oil
9.Tomato
10.Other spices
❖ Process Layout of Balaji Wafers

Raw material
Washing
Inspection
Cutting
Washing
Frying
Inspection
Adding Spices
Dispatch
Quality Control

“Level of quality the mirror for the manufacturer”

Quality control department of BALAJI WAFERS checks the quality of
the goods with the help of equipment's. This department checks the
quality of raw material and finished products. Not only this, it also
checked the quality of the product at each stage of the production.
❖ Distribution Channels
Company

Carry and forward department

Distributor

Dealers

Retailers

Consumer
❖ Competitors

➢ lay’s

➢ Haldiram’s

➢ Bingo

➢ Real namkeen

➢ Gopal namkeen
❖ Marketing Strategy
➢Balaji brand is not an outcome of intensive marketing and advertising campaigns
but has been created solely by the importance the company places on delivering
quality and affordable products and various CSR initiatives that it has undertaken,
making it a classic example of ‘word of mouth’ promotion.
➢Balaji do not advertise its products nor run any retail schemes or promotions to
sell their products. Instead of misspending on superficial aspects like packaging
and design which does not really benefit either the company or the consumer,
Balaji believes in investing on ensuring that fresh and quality products reach the
market.
➢Balaji does not use artificial flavors in its snacks and prefers to use local spices
which give a made-at-home taste to its snacks.
❖ Corporate Strategy of Balaji

➢Stability strategy
➢Growth strategy
➢Expansion strategy
➢Modernization strategy

➢In our opinion, using different combination strategy shown above

the Balaji company get success.
❖ SWOT ANAYSIS

STRENGTH:-
➢ Balaji is an established brand in region of Gujarat hence it enjoy very good brand name.
Balaji has a strong distribution network in Gujarat. Balaji is the first company to launch
the wafers in Gujarat market. Company gives healthy profit margin to retailers so they are
also very satisfied with company’s product. To maintain quality at any cost is the first and
strong object of the company. Balaji having the one and only fully automatic plant for
production in Gujarat. Balaji has a long experience in relating region of Gujarat. Hence it
can use them as an advantage to establish its leaders in the market.
WEAKNESS:-

➢Balaji does not aggressively advertise on T.V. or in other media. In this company there is
no facility of own warehouse.

OPPORTUNITY:-

➢Balaji is a well known established brand in wafer market in Gujarat. Hence it can use its
brand name further established itself in the national market. 15 As the real income of the
people increases day by day, there are lots of avenues that can be explored by the
company to attract potential market in the urban, semi urban and rural areas. The
company is now launching the products in Maharashtra state.
THREATS:-

➢Balaji switching amongst consumer has increased due to new entrances offering various
products in the market so it may be possible that the regular customer of BALAJI start
trying to buy other brands of wafer. Hence the company must keep upgrading its product
list to suit and match the faster and ever changing demand of customer and to give them
maximum satisfaction increasing global competition and loss of market share.
Thank you