iterate on solutions.

By showing prototypes, they learned

about critical barriers to adoption:

• In a village in India, a mother explained they believe

Western medicines are very powerful, so villagers

often halve doses. The warmer on the Embrace had a

temperature indicator, and this mother indicated that

other mothers would only heat it halfway to the ideal

temperature. This information led the team to iterate on the

design, removing the temperature strip and changing the

design to showcase an “OK” indicator.

• The team also learned that in many communities,

electricity is unavailable or unreliable. So they designed a

version of the warmer that could be heated using hot water.