the easiest solution.

But when team member Linus Liang

toured a hospital in Nepal, he noticed something strange—the

incubators were sitting empty. After interviewing a doctor

about this, he learned that many homes where these babies

were born were 30 or more miles away on rough rural roads,

and that the parents faced the fight for their babies’ lives at

home, without much hope of making it to a hospital.

The Extreme team used this insight to inform their decisions

about the product’s direction. Instead of a cheaper incubator

(the initial concept, but likely ineffective given the evidence)

they decided to design something to help babies at home: a

portable incubator, much like a tiny, heated sleeping bag, which

they named Embrace.

"Empathy is at the heart of design. Without the

understanding of what others see, feel, and
experience, design is a pointless task."

Tim Brown — IDEO

While prototyping the Embrace, the team interviewed many

moms, healthcare workers, and shopkeepers who helped them