Oledan, Hazel Joy D.

LU_3: Review Questions

BSME-SEP2A

Q3.1(A1) What is a value proposition?

According to what I’ve understood, the Value proposition is a short
description or story of your product or service on how it is unique from the
competition. It also shows what is your advantage, what the customers will get
after they purchase your product, and what problem you’ll solve. It also identifies
the customer’s pain points to know what kind of solution can be applied to that
particular problem.

Q3.2(A1) Compare the hamburgers sold by Angel’s Burger, Jollibee, and

MacDonalds in terms of value (tangible and intangible benefits and costs)
from a consumer’s point of view.

According to Tray’s Anatomy of Jollibee’s and McDonald’s burger,

Yumburger (Jollibee’s burger) is less expensive than Burger McDo, it cost Php 28
(Yum) and Php 29 (Mcdo). We think that a 1 peso margin does not much have
difference. But if you will try to buy 30 Yum burgers it saves you 30 pesos instead
of buying Mcdo Burger. This is a tangible benefit for Jollibee, however, have you
ever wonder that there’s the queen of low price burgers, The Angel’s burger. If
you’re talking about the 1 peso margin between yum and burger McDo, Angel’s
burger win this round. It has a buy 1 take 1 promo that costs 28 pesos regular
burger, a win-win situation for convenience.

Aside from their tangible benefits, there’s also an impact on how people buy those
products, first, the cleanliness and the name of the product vary the way before
they purchase it. We all knew that Jollibee and McDonalds are some of the most
popular fast-food chains around the world, that’s why many people choose that
food because it came from popular and great reputation fast-food chains that low
price food products from the street. When they buy food from popular fast-food
chains they feel they were nourished and they also have a place inside to eat.

Q3.6(A1) What value(s) is/are promised in the value proposition in Fig.3.1?

The value or benefits that were promised is when the customer chooses to
purchase their product, the CEO will personally bag his groceries and carry them
to her car while the mascot escorting her. As the customer responded, she didn’t
take the offer but rather choose to purchase the private-label biscuits.
 To fully understand, private-label products are from the specific retailer with a low
price and good quality in them. The customer in Fig 3.1 chooses to buy label-
products than branded name products.

Q3.9(A1) Given the value proposition “A device for managing insects in rice farms
without the use of toxic chemicals”, who are the implied customers and what
are the implied benefits?

As it is stated in the phrase, the implied customers are the farmers in rice
farms because it says that it is for rice farms. Therefore, I thought that the device
is designed only for rice farms for managing the pest and insects in it.
The implied benefits are the safeness of using the machine without the usage of
toxic chemicals. Thus, the pain point of the farmers in rice field are insects, and
the solution is the device managing insects without harmful chemicals that will
benefit the farmers safe and pest-free farming.