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1. Should Merck bid to license Davanrik? How much should they pay?
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● Since the EMV of the decision tree is positive, the firm will generate profit. Merck should license Davanrik
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2. How much should LAB expect to receive from the proposed deal?
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2. How much should LAB expect to receive from the proposed deal?
● From above analysis, LAB should get minimum of $9.8 Mn which is without royalty.
● With a royalty of 5%, They are able to get an amount of $16.68 Mn.
● With an expected profit of $16.68M , Merck to move forward with the licensing
proposal from LAB pharmaceuticals.
● Above amount can vary depending upon the percentage of royalty demanded.
3. How would your analysis change if the costs of launching Davanrik for weight loss
were $225 million instead of $100 million given in the case?
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3. How would your analysis change if the costs of launching Davanrik for weight loss
were $225 million instead of $100 million given in the case?
● Net total EMV of the decision tree will still be positive. Hence, Merck and Co. should
license the drug.
● If Merck finds out that the drug can only cure weight loss after phase 2 trials, it should
not launch the product because EMV is negative, i.e., -60.
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