Visual Identity Design

National Institute of Technology Patna

1 DSM - Design Specification Manual DSM — 2010

National Institute of Technology Patna
Design Specification Manual
 contents

2 DSM - Design Specification Manual

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 Previous Identity Design . ........................................  5
About Visual Identity Design....................................  7
Idenity Brief for NIT Patna........................................  9
Font for Visual Identity (Roman)...............................11
Font for Visual Identity (Devnagiri)............................13
Logo Single colour...................................................17
Logo Single colour (Devnagiri).................................19

Logo & Symbol Unit

1 Unit A - Centralised ..............................................23
2 Unit A - Centralised ..............................................25
3 Unit A - Horizontal ................................................27
4 Unit A - Centralised ..............................................29
5 Unit A - Vertical ....................................................31
6 Unit A - Institute Seal............................................33
7 Unit A - Departments............................................35

NIT colour spectrum.................................................37

Multi colored variations............................................39

8 Unit A - Two colour logo........................................41

9 Unit A - Single colour logo ...................................43
9 Unit B - Four colour logo.......................................45
10. Unit A - Outline logo...........................................47

Stationery Design
Business Card .........................................................51
Envelopes.................................................................53
Letterhead................................................................57
Certificate Design.....................................................59
CD/DVD - Cover design...........................................61
Rubber Stamp .........................................................63
Medal Design...........................................................65

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 about
visual identity
design?

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 What is an effective visual identity?
»» Clear semantic perception of the Insitution.
»» Should be bold, direct and memorable.
»» Unique in its own domain of visual idenities.
»» Communicate the insitution's persona.
»» Work well across media and scale.
»» Work both in black and white and in colour.
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WHAT IS LOGO/ SYMBOL?
The logo/ symbol is the focal point of any
identity system and the key to its acceptance.
Logos are signs, visual or word marks of identity
designed for easy recognition in every part of the world,
from international corporation, to charities, political
parties, to community groups, Educational Institutions,
etc.
Logo/ symbol help us distinguish one institution
from another. The way a logo does this is by reflecting
visually, the activities, values or attributes that
represent an insitution best-in the view of the
Institute's visionaries.
WHAT DO LOGOS MEAN?
Their main purpose is to be informative (visually)
to convey to whom or what something, someone,
somewhere belongs. Insitutions which branch into
various disciplines of their study domains, usually
depict a vision, a visual statement through their logos;
a statement with which one can identify the institution,
hence are more abstract in nature. To depict a concept
abstraction is preffered and the semantics of the form
potrays the visual attributes.
 previous
visual identity (need for change)

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 Base line for the symbol-
Shramonavarath chestaya:
Meaning is ceaseless efforts,
continuous striving towards a goal.

Absent in the current identity is the full name

of the Institute in Devnagari and Roman Scripts,
integrated as a single unit. The objective was to
preserve the line “Shramonavarath Chestaya”
from the previous identity and create a complete
new form (symbol) to suit the changing times.

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 generation of
brief & keywords

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 Metamorphosis from Bihar college of engineering
to National Institute of Technology Patna triggered
the need for a new identity. A new name, a new face,
a new begining, which was required to be translated
into a visual langauage, the Institute could reckon with.
The legacy of Bihar college of engineering is retained
by the virtue of the sanskrit words "Shramonavaratha
chestaya". This line (ceaseless efforts) is incorporated
in the new symbol for the same purpose. Keywords…

PRIDE. PATNA. PROGRESSIVE EDUCATION.

NIT's are premier institutions of engineering and
technology education in India. Pride here is associated
with the name, NIT Patna. How this name is translated
into a visual identity depends on the choice of the font
which will represent the title, "NIT Patna".
Sun god is worshipped in Patna, Bihar on
the occasion of Chatth Puja. It is also known as
"SuryaShasthi". People observe Chatth puja to
thank the Sun for bestowing the bounties of life
on earth, as also for fulfilling particular wishes.
Culture is therefore envisaged through the
visual element "Rising SUN" which is explored
as a common thread through out the symbol.
Sun is the center of all creation. A "Rising Sun"
symbolizes a new awakening, a new begining, a fresh
perspective. The Sun emits thousands of rays, sharp
and straight. This thought gets visually translated to
unviel a semi circle (rising Sun) and geometric forms,
creating patterns. Colour pallette is warm, and
inspired from the concept of a rising Sun.
Progressive is moving ahead and seeking for.
Visually the rays of the Sun, emerge, radiate from the
center, to spread, continuously, disseminating the light
of knowledge. Education is depicted by the lotus.
An abstraction of the lotus petals enriches the visual
image by metaphors of blossoming of the five senses,
through which we acquire knowledge. Five organs of
knowledge, external factors, touch, taste , smell, sound
and vision. At times, the three inner factors, mind,
intellect and ego combine to make it eight.

The name (pride) with the symbol is therefore

upfront, clean, formal and has a professional look.
The choice of the font is unique and purposefull.
A conscious decision was made so that the current
idenity is different from the exisiting NIT's in the country.
This extraordinary formal quality of the font creates an
image, of being crisp, sharp, and precise, in turn giving
an identity, a pride, which is made visually recognizable.

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 roman font
for visual identity

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 Primary typeface
Rotis Semi Serif (65 bold) was chosen for its cripsness,
the professionalism it potrays through the rendering of
its precise curves, it's intricate craft and sensitivity
towards formalism. The chosen font is an expression
of the institution’s character and reflects its values.
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Secondary typeface
Frutiger (55 Roman) and (65 Bold) should be used
as a secondary typeface for all communications
designed and published for Print communications.
Guidelines for use of type
Headlines: Rotis Semi Serif (55 roman) or (65bold)
Body Text: Frutiger 55 Roman
For emphasis within body copy use
Body text Headlines & subheads: Frutiger 65 Bold
 devnagari font
for visual identity

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 Customised typeface Secondary typeface Guidelines for use of type
A devnagari equivalent to Rotis Semi Serif was Devnagari font DV-TTYogesh (Bold) was Headlines: DV-TTYogesh (Bold)
designed to compliment the logotype. Utmost care chosen to complement the Roman alphabet Body Text: DV-TTYogesh (Regular)
is taken to visually match the exact character of equivalent Frutiger (55 Roman) and 65(bold)
the Roman alphabet. A vector version (outline of chosen for body copy.
the logotype) is provided in the digital file.
The installable font file nitp.ttf is supplied to be
used with microsoft word and other
publishing softwares.

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 logo — roman
single colour application
on corporate colour

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 logo — single colour
application on grey gradients

logo — single colour
application on black gradients

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 logo — devnagari
single colour application
on house colour background

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 logo — single colour
application on grey gradients

logo — single colour
application on black gradients

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 1 unit A – centralised

units for
logo & symbol
Design Philosophy:
The sharp geometric patterns striving to achieve a goal manifesting progressive education.
Sharpness and precision symbolize clarity of thought, guiding a focused mind with self confidence, to seek fresh avenues in all directions.

Logo configurations: The logo is available in different configurations and permits varied use considering a wide range of applications.
Each configuration should be treated as a single unit the proportion and spacing of elements should not be altered at all.

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 2 unit A1 – centralised

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 3 unit A – horizontal

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National Institute of Technology Patna VIDNITP / logo_units 2_horizontal_unit_A.ai
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 4 unit A – horizontal with address

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 5 unit A – vertical

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 6 unit A – institute seal

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National Institute of Technology Patna VIDNITP / logo_units 6_Institute_seal_unit_colour_A.ai,
6_Institute_seal_black&white_A.ai
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 7 unit A – departments

DEPARTMENT OF

ELECTRICAL
ENGINEERING

DEPARTMENT OF

MECHANICAL DEPARTMENT OF

ENGINEERING CIVIL ENGINEERING

DEPARTMENT OF

INFORMATION DEPARTMENT OF

TECHNOLOGY ARCHITECTURE

DEPARTMENT OF DEPARTMENT OF

COMPUTER SCIENCE ELECTRONICS &

& ENGINEERING COMMUNICATION ENGINEERING

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National Institute of Technology Patna VIDNITP / logo_units_departments 7 logo unit departments A
 DEPARTMENT OF

ELECTRONICS &
COMMUNICATION ENGG.

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 NITP colour spectrum
The main Symbol colours are yellow, orange and red.
Consistent use of these colours builds a
brand recognization.

YELLOW — Yellow is primarily the color of happiness,

cheerfulness, expansiveness and lack of inhibition.
It is the welcome warmth of the Sun and the glow of
a spiritual halo. While calming and relaxing, the color
does suggest a desire for change, that things are never
quite at rest.

RED — It is the impulse towards active doing, towards

struggle, competition, and enterprising productivity.

ORANGE — Orange is more symbolic of asia,

not western. The Indianess is potrayed through the
use of orange, which is a identity of the symbol.

C: 0 M: 10 Y: 100 K: 0 C: 0 M: 20 Y: 100 K: 0
R: 255 G: 221 B: 0 R: 255 G: 203 B: 5

C: 0 M: 35 Y: 100 K: 0 C: 0 M: 50 Y: 100 K: 10
R: 252 G: 175 B: 23 R: 247 G: 147 B: 30

C:0 M: 65 Y: 100 K: 0 C: 0 M: 100 Y: 100 K: 10

R: 244 G: 121 B: 32 R: 215 G: 25 B: 32

C: 0 M: 0 Y: 0 K: 70 C: 0 M: 0 Y: 0 K: 100
R: 109 G: 111 B: 113 R: 35 G: 31 B: 32

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 four colour + single colour logo
against white backgrounds

White background is ideal for the four colour logo.

Whenever possible use white background for the logo.

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»» Four colour »» Greyscale »» Black and white
 8 unit A – two-colour logo
against mono-colour backgrounds

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National Institute of Technology Patna VIDNITP / logo_units 8 two colour logo unit A
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 9 unit A – single-colour logo
against mono-colour backgrounds

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National Institute of Technology Patna VIDNITP / logo_units 9 single colour logo unit A
 9 unit B – four-colour logo
against mono-colour backgrounds

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 10 unit A – outline logo
against plain mono-colour backgrounds

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National Institute of Technology Patna VIDNITP / logo_units 10_outline_colour_logo_unit_A.ai
 stationery
design

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National Institute of Technology Patna
 National Institute of Technology Patna
Ashok Rajpath, Patna - 800 005, Bihar, INDIA

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 business cards

Dr. Vishnu Subramanium

Professor
Computer Science & Engineering Dept.
office : +91 061 2567348
mobile : +91 061 2567348
email : svishnu@nitp.ac.in
web : www.nitp.ac.in/ cse/ vishnu.html

National Institute of Technology Patna

Ashok Rajpath, Patna - 800 005, Bihar, INDIA
www.nitp.ac.in

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National Institute of Technology Patna VIDNITP / stationery vcard_official.ai
 official & departmental envelopes

National Institute of Technology Patna

Ashok Rajpath, Patna - 800 005, Bihar, INDIA

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National Institute of Technology Patna VIDNITP / stationery en_official.ai | en_departmental.ai
 official & departmental envelopes

Computer Science and Engineering Department

www.nitp.ac.in

Mechincal Engineering Department

www.nitp.ac.in

Architecture Department
www.nitp.ac.in

National Institute of Technology Patna

Ashok Rajpath, Patna - 800 005, Bihar, INDIA

National Institute of Technology Patna

Ashok Rajpath, Patna - 800 005, Bihar, INDIA

National Institute of Technology Patna

Ashok Rajpath, Patna - 800 005, Bihar, INDIA

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National Institute of Technology Patna VIDNITP / stationery en_official.ai | en-departmental.ai
 letterhead — official, departmental & continuation sheet

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National Institute of Technology Patna VIDNITP / stationery lh_official.ai | lh_departmental.ai
 design of
certificates Gò.ºÉ. /SI.No. 19

National Institute of Technology Patna

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On the recommendation of the Senate

Anant Kumar
having successfully completed the prescribed requirements
in the Session 2007-08 is being awarded the Degree of
Bachelor of Technology
in
Civil Engineering
on this Twenty Ninth day of June Two Thousand Ten.

ÊxÉnäù¶ÉEò B´ÉÆ +vªÉIÉ, +ʦɹÉnÂù +vªÉIÉ, ºÉÆSÉɱÉEò ¨ÉÆb÷±É

Director & Chairman, Senate Chairman, Board of Governors

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National Institute of Technology Patna VIDNITP / certificates Folder contains files for respective departments
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59 DSM - Design Specification Manual
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 CD/DVDs
official presentations

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National Institute of Technology Patna VIDNITP / writable_media writable_media_official.ai | writable_media_event.ai
writable_media_cover_official_.ai | writable_media_cover_event.ai
 Official College festivals,
seminars,conferences

Write your text here! Write your text here!

National Institute of Technolgy Patna National Institute of Technolgy Patna

61 DSM - Design Specification Manual

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 official
rubber stamp

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 institute
medal design

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National Institute of Technology Patna VIDNITP / Medals medal_overall_topper.ai | medal_gold.ai
65 DSM
Visualization
- Design Specification Manual
National
of MedalInstitute
Rendering
of Technology Patna
 the logo of the Institute was
changed with effect from 23.01.2010

Recommended file formats for NIT Patna Logo

Recommended
Software applications FILE FORmat
Acceptable
vector vector pixel pixel pixel
EPS PNG GIF JPG TIFF

Word Processing

website

digital devices

video

http://www.nitp.ac.in

NIT Patna
National Institute of Technology Patna
Ashok Rajpath, Patna 800 005, Bihar, India

Design Specifications Manual

2010

66 DSM - Design Specification Manual

National Institute of Technology Patna
67 DSM - Design Specification Manual
National Institute of Technology Patna
 NIT Patna
National Institute of Technology Patna
Ashok Rajpath, Patna 800 005, Bihar, India

Design Specifications Manual

2010

68 DSM - Design Specification Manual

National Institute of Technology Patna