ST. PETER’S COLLEGE OF TORIL, INC.

McArthur, Highway, Toril, Davao City

AY 2020-2021
Basic Education Department- Senior High School

BUSINESS PLAN
April 22, 2021

For

(BAGFAT HOUSE OF AGRIVET)

(Manambulan Tagakpan Rd. Tugbok, Davao City)

Proprietors:

Alcano, Carl James

Amoroso, Christia Mariz
Bajala, Glyndale
Batoto, Ej Michael
Flores, Melanne May
Gocotano, Leigh Christiana
Torrefiel, Lovely Rose
 ST. PETER’S COLLEGE OF TORIL, INC.
McArthur, Highway, Toril, Davao City
AY 2020-2021
Basic Education Department- Senior High School

APPROVAL SHEET

This BUSINESS PLAN FOR BAGFAT House of Agrivet prepared by Carl James Alcano,

Christia Mariz Amoroso, Glyndale Bajala, Ej Michael Batoto, Melanne Mae Flores, Leigh

Christiana Gocotano, and Lovely Rose Torrefiel has been submitted for grading and evaluation as

part of the final requirements for the subject ENTREPRENEURSHIP FOR SENIOR HIGH

SCHOOL STUDENT.

Examined and evaluated and deemed ______________ with a grade of _________________.

Assessed this 22nd day of April 2021.

MR. EMMANUEL L. TEMPLA

Entrepreneurship Teacher
 TABLE OF CONTENT

BUSINESS LOGO/ SLOGAN

INTRODUCTION
Proposed Name of the Business
Address of the Business
Name of Owners
Funding Requirements

EXECUTIVE SUMMARY
Vision, Mission, Goals, Objectives of the Business
Business Model adopted
Business and Product Position
Wealth Improvement approaches
Parties supporting the Business

ENVIRONMENTAL ANALYSIS
Trend in the industry/ market
Consumer Analysis
Competitor Analysis
Market Forecast
Market Position
Market Strategy

BUSINESS DESCRIPTION
Nature and form of the business
Size of Business
Product and services it plans to serve

ORGANIZATIONAL PLAN
Organizational Structure
Roles and Responsibilities
Proposed Salary
PRODUCTION PLAN
Production schedule/operating hours
Production Process
Equipment Required
Sources of materials
Estimate cost (breakdown of costs)

OPERATION PLAN
Evaluation of Supplier
Purchase Procedure
Storage and Inventory
Sales Procedure
Service Flowchart

MARKETING PLAN
Product
Place
Price
Promotion
People
Packaging
Positioning

FINANCIAL PLAN
Major Assumptions
Sales Projection (Weekly, Monthly)
Statement of Comprehensive Income
Statement of Financial Position

APPENDICES
List of Tables
List of Graphs
Matrices and Flow Chart
 BUSINESS LOGO/ SLOGAN

INTRODUCTION

The owners of BAGFAT House of Agrivet perceived that there is a need of putting up this

type of store in the market because they observed that the people are now raising livestock and farm

animals like pigs and chickens in their own backyards and also, many people are now taking care

of different kinds of pets or animals. Farm and livestock animal raisers are the suppliers of meat

products in the market and for them to have best quality of meat, they must invest in buying good

quality products that will help them make sure that their livestock animals are healthy and is truly

gaining nutrients that will result for them to have best quality of meat. Pets and other animals also

need products that can ensure their health for them to live longer. Therefore, BAGFAT House of

Agrivet view its importance in the market with the aim of helping consumers to have an affordable

and effective agrivet products for animals. Aside from being affordable and effective, it will is also

be very convenient to purchase as it have services like delivery that can bring the products right in

front of the customer’s door without having a single step outside of their the house.

Proposed Name of the Business

The business will be named BAGFAT House of Agrivet which is named after the surname

initials of the owners and BAGFAT also means that in every bag or purchase of the customer from

the store, which is the ‘BAG’, it will surely contribute to the growth of their animals, which refers

to the ‘FAT’.
Address of the Business

The business’ address will be at Manambulan Tagakpan Rd. Tugbok, Davao City.

Name of Owners

BAGFAT House of Agrivet is owned by the following:

Alcano, Carl James

Amoroso, Christia Mariz

Batoto, Ej Michael

Bajala, Glyndale

Flores, Melanne Mae

Gocotano, Leigh Christiana

Torrefiel, Lovely Rose

Description

BAGFAT House of Agrivet is an agrivet store that will be a retailer of agrivet products such

as feeds, vitamins, medicines, pots and many more agrivet related products or supplies that are

needed in raising pets and livestock animals. The store will offer agrivet products and supplies that

comes from different brands with affordable prices that will satisfy the needs of the customers.

BAGFAT will be owned by seven people who will form a corporation.

Location of the Business

BAGFAT House of Agrivet will be located at a residential area of Manambulan Tagakpan

Rd. Tugbok, Davao City which is near the Elementary School, High School, and barangay hall of

Manambulan.

Funding Requirements and Resources

Estimated Beginning Capital 630,000

Rent (2 mos.) 30,000

Renovation Materials and Labor 60,000

Tools and Equipments 50,000

 Multicab 155,000

Office supplies 2,000

Agrivet Products and Supplies 260,000

Permits and Registration 10,000

Salaries and wages 58,000

Other expenses 5,000

The beginning capital of BAGFAT House of Agrivet will be from the personal savings of

the owners.

Name of Owners Contribution

Alcano, Carl James 90,000

Amoroso, Christia Mariz 90,000

Batoto, Ej Michael 90,000

Bajala, Glyndale 90,000

Flores, Melanne Mae 90,000

Gocotano, Leigh Christiana 90,000

Torrefiel, Lovely Rose 90,000

Total 630,000

EXECUTIVE SUMMARY

This section presents the VMGO, the Business model, Business and product positions, wealth

improvement approaches, and the parties supporting the business plan.

Vision

BAGFAT House of Agrivet envisions to be number one chosen agrivet store distributor in

Tugbok, Davao City that supplies high-quality goods at the most affordable price.
Mission

We commit to satisfy the needs and wants of our customers by continuously provide good

quality agrivet products and supplies at an affordable price and to bring a positive change by

introducing new ideas and skills in raising their pets and livestock animals.

Goals

BAGFAT House of Agrivet aims to sustain profitability of the business by providing good

quality agrivet products that will support the needs of livestock and animal raisers in raising their

animals. It also aims to provide a complete agrivet products and supplies that animal raisers need

to take care of their pets and animals. Lastly, we desire to branch out to other locations in five (5)

years.

Objectives of the Business

 Offer customers excellent products at a reasonable price,

 Provide outstanding customer experience, measured by minimum 10% yearly sales growth.

 Increase brand recognition.

 Generate positive cash flow from operation and at least 10% percent net profit to sales.

 Raise awareness to community on how to properly take care of their animals.

 Reduce the use of any plastics and promote recycling.

Business Model adopted

BAGFAT House of Agrivet is retail store of agrivet products and supplies from various

manufacturers. The store will not be only selling one brand of agrivet product, it will offer the

consumers agrivet products and supplies from various brands so that they can have choices to

which product is more efficient and effective for them. Walk-in customers can go to the counter

and pay for their purchase while there is a worker that prepares their purchase. The business also

offer delivery service for those customers who order by sack. Customers can order online, by the

store’s contact number, or request it on the physical store and have it delivered during the delivery

schedule. Delivery will be at selected areas only.

 BUSINESS MODEL
Partner Key Activities Offer Customer Customer
Network Relationship Segments
 Retail  Provide delivery  Social
 Agrivet  Delivery service for media  Animal
product  Inventory convenience. interactio raisers in
Manu  Offer almost ns general
facturers  Discounts
complete  Consumers
and products and  Product
distributors who are
accessories that requests
looking for
Key Resources animal raisers Distribution
need. animal
 Products channels
 products
 People
Give animal  Physical
raisers a wide Store  Farmers
 Physical array of choices by  Online  Pet owners
store selling products store  Mass market
 Finance from various  Web
 Vehicle brands

Cost structure Revenue statements

 Labor, tools and equipment, taxes  Delivery fees
 Payment to suppliers, vehicle  Direct sales

Business and Product Position

BAGFAT House of Agrivet is open not just for those who are already raising animals but

also for those who are planning to. This store will be an excellent supplier for animal raisers that

will provide their needs in raising animals particularly for pets and livestock animals. It takes its

position in the market more specifically in agrivet industry with the main goal to help the animal

raisers in ensuring that their pets and animals are truly having a proper maintenance and they are

gaining the appropriate nutrients that came from the products that they use and consume. This store

will provide high quality and low-cost agrivet products for the animals in Manambulan, Tagakpan

Rd., Davao City. It will be easy for the livestock animal raisers in Manambulan to buy their needs

and not spend a lot of money since, it is affordable and they do not have to spend much money on

fairs as there is a delivery service offered by the store.

Wealth Improvement approaches

BAGFAT House of Agrivet store will mainly provide products and accessories that animal

raisers need. It is not only about offering feeds, vitamins, medicines, and etc. but also to offer

accessories like feeding pots, leashes, water pots and more that any animals need. The store will
offer the product in a very affordable price. Also the store will practice efficiency especially in the

plastic bags that will be used when the customers are purchasing products. We will encourage

customers to bring their own reusable containers to avoid using of such. By doing that, we can

reduce the expenses. Furthermore, this agrivet store will conduct educational seminars that will

give farm animal raisers informative information about the products that our store offers that other

store don’t have in other word the store competitors. We believe that by doing so, we can increase

our brand awareness in the community. Also, BAGFAT House of Agrivet will ensure to hire experts

and employees who have background knowledge in raising farm animals and an employee who is

capable to provide the best answer to customers’ most challenging question about the store

products. Lastly, this store will make sure that in its existence building trust is the main and top

priority, more especially in building strong relationship with community as well as to its customers.

Also, implementing strong promotional plan and campaign to increase brand recognition, in this

ways the store will maintain competitive advantage.

Parties supporting the Business

There are several parties that has direct relationship with the business. First is the consumers

who purchase the products and other supplies that we offer. They also help the business to gain

profit. The consumers of the store will be mostly pet or animal raisers. Second, the creditors that

will give financial assistance to the business. As a starting business we will need a help of banks

and other creditors to accumulate loans in case the business need it. Third, which are the suppliers

that sustain and provides goods and services needed for the business. BAGFAT House of Agrivet

will have suppliers from different trusted agrivet product manufacturers. The last one are the

employees and staff that contributes efficiency towards the successful functioning of the business.

They are the ones who will serve the customers. There are nine employees which are the marketing,

financial, sales, and operations managers that are all owners of the business, a cashier which is also

an owner, the two helpers, and a driver.

 ENVIRONMENTAL ANALYSIS

This section presents the industry analysis of the proposed business. This section covers

forces that are might directly or indirectly affect the proposed business. This includes trends,

consumers, competitors, market forecast, market share, position, and strategy.

Trend in the industry/ market

Department of Trade and Industry also known as DTI states that agribusiness is one of the

major industries that greatly contributed to Philippine economy. According to Sanchez (2020),

agribusiness where it includes livestock is one of the major sources of income in the Philippines

most especially those families that lives in rural areas. As people engage in livestock business the

demand for products that will help them secure their business, increase. Due this demand, agrivet

stores take its place in the market to supply the demand of livestock raisers most specifically the

agribusiness industries.

Do you need an easy to access store Does your community need an

for agrivet products? agrivet store?

6 10
5.83% 9.71%
YES NO YES NO

97 93
Total: 103, Total: 103,
94.17% 90.29%
100% 100%

Do you use agrivet products for

your animals?

2,
YES NO 1.94%

101,
98.06%
Total: 103,
100%

As we conduct survey for our venture we had recorded 103 respondents where they

answered several questions for us to gather the most reliable results. In our survey, 101 or 98.06%

of our participants use agrivet products for their animals, while 2 or 1.94% of our participant
answered that they didn’t use any agrivet products. This information give us clear insight that in or

business location most of the livestock raisers use agrivet products. In addition, 93 or 90.29% of

the respondents believes that they need and agrivet store in their community and 10 or 9.71% of

the respondents answered that they didn’t need one. This given information gives us the idea that

in our business location most of the people or animal raisers need an agrivet store. Thus, 97 or

94.17% of our respondents demand for an easy to access store for agrivet products. While 6 or

5.83% of our participants believes that in their community there no need for an easy to access store

for agrivet product. This gathered information shows the idea that agrivet store is a trend in the

market due to the fact that most of the answers presented above give the clear insight that most of

the people demand for the agrivet store to operate in the market.

In year 2020, the Data Bridge Market Research recently published Global Animal Feed

Market Research where claims that in the projected timeframe of 2020 to 2027, the Animal Feed

Market is predicted to rise at a rate of 3.4 percent. Thus, the human appetite for animal-based goods

is growing, which would drive up consumer demand. Business development can also be aided by a

greater emphasis on animal welfare. The demand is predicted to be influenced by the growing

popularity of advocates of natural development. Increased cattle farming is expected to increase

demand for livestock feed. Growing customer understanding of the advantages of using feed

additives to minimize disease decline has fueled the market's demand. In the other hand, the

growing popularity of meat and meat-related products, as well as animal welfare issues, would

provide new possibilities for animal feed and feeds manufacturer and stores. In the other study

conducted by the Philippines Feed Additive Market (2020), due to the health concerns and the

disposable income, the demand for meat products is increasingly increasing in the nation. The

growing demand for agricultural products and processed meat has given feed producers and stores

an opportunity to boost animal productivity. Increased demand for various animal products, such

as milk, dairy products, meat products, eggs, and other non-food goods, has resulted in increased

use of feed additives, boosting the country's feed additive sector.

Consumer Analysis

According to an article from Chron, consumer research analysis helps marketing research

professionals determine the wants and needs of their consumers. There are businesses that their

customers are available for all ages, for example fast food restaurants, because it offers variety of

foods depending on your preference or taste. There are also businesses that are limited only for

those who have the interest. Just like our business, it is not available for all but only for those who

have interest and for those who have farm animals that needs agrivet supplies and their necessities.

Age Gender

9
8.74%
18-25 15 MALE
26-35 14.56%
51 FEMALE
36-45 45 58
46-60 49.52% 43.69% 56.31%
28
Total: 103, 27.18% Total: 103,
100% 100%

Below Php 1,000 – Do you often go to an agrivet store

3,000 Income (monthly) to buy products and supplies for
Php 3,001 – 5,000 2 your animals?
1.94% 6
Php 5,001 – 10,000
15 18 5.83%
Php 10,001 – 15,000 14.56% 17.48% YES NO
12
Php 15,001 – 20,000 11.65%
36 Total: 103,
Php 20,001 and 20 97
above 19.42% 34.95% 100% 94.17%
Total: 103,
100%

BAGFAT’s target consumers is not just limited to the people around the location of the

establishment. This also includes deliveries for supply in different consumers across the town.

Based from the gathered data, the demographics age, gender, and income shows that out of 103

respondents, males are most likely to buy from our store because if you look into the graph, 56%

are male while 44% are female. And as for the age, 18 to 25 years old are more interested since it

took up to 49% out of 100% from 4 different choices. Most of their income rages from 20,000 and

up monthly. And 94% out of 100% often visit agrivet store for animal products and supplies. With
that being presented, BAGFAT’s customers would most likely be male that ages from 18 to 25

years old.

Based from an article from Hubpages, many families today, both in the provinces and in the

cities, engage in livestock raising to have a secure supply of food, support their daily needs, and

have an additional income. This actively demonstrates that there is no such thing as age requirement

when raising animals, it is based on human interest and its livelihood. In rural areas, raising farm

animals as source of living is very common since it is the easiest way for them and it is usually in

the comfort of their houses and backyards. In an article from Scielo, it stated that the livestock

species play very important economic and socio-cultural roles for the wellbeing of rural households,

such as food supply, source of income, asset saving, source of employment, soil fertility,

livelihoods, transport, agricultural traction, agricultural diversification and sustainable agricultural

production. This means that people would want to invest in livestock, people would want to have a

reliable and affordable agrivet store and a supplier for daily livestock needs.

According to an article of Securing the Future of Philippine Industries, the transformation

of agricultural farming into a thriving agribusiness-driven sector entails acquiring farming

technologies, training in more sophisticated farming techniques, creating stable supply chains,

establishing transport and agricultural infrastructure, investing and research and development, and

securing a reliable property rights regime. This means that agrivet does not only provide for animals

but also contributes in increasing agribusiness value. It contributes to the growth and rural

development agenda of the Philippine government. And it is also stated that because of this, the

agribusiness sector is positioned to largely contribute to the industrial development of the Philippine

economy. An article from Breeders Agrivet Supply Inc. stated that they have 26 years of experience

providing in Visayas and Mindnao’s livestock sector with trusted feeds, supplements, and

veterinaries for all species. The statement concludes that most of the consumers of the business is

from the livestock sectors.

Competitor Analysis

Competition is the competition between companies to increase profits and gain new

customers by responding to consumer needs and demands on a regular basis. The greater the
number of customers, the greater the market share; the greater the number of sales, the greater the

likelihood of profit. Knowing more about your competitors requires a lot of research and

observation. More importantly, you have to learn how to turn all this information into actions that

will help you stand out from your main competitors (Gitonga, 2018).

Is there an agrivet store near your

house? Is there an agrivet store
near your house?

YES NO
47
56 45.63%
Total: 103, 54.37%

100%

We conducted a survey on the people where the business is located and 47 people out of

103 which is 45.63% said that there is an agrivet store near their house and 54.37% or 56 people

stated that there is no agrivet store near them. This implies that there is not much competitors in the

proximity of the business. There are several different types of businesses in the location we select,

but we only have few that we could consider as competitors for doing the same type of business.

Manambulan, our chosen location, is a place that is a little out of the way from a town or city, such

as Toril, where there are a lot of businesses. However, within Mintal and Toril, which is the area

closest to Manambulan, BAGFAT House of Agrivet has a handful of direct competitors. Given the

current location, there are a range of similar small and big agrivet stores in the area that sell goods

that are more or less similar. The following competitor profiles were obtained through

familiarization and close observation of the locality and its market environment. In almost any

business environment, competition is inevitable but according to Joekes& Evans, (2008)

competition is good for business. With the exception of monopolistic business enterprises, any

business enterprise in operation with a profit-oriented target will face competition. (Joekes& Evans,

2008).

Having a few competitors in the location we chose for our company is a benefit for us

because we can easily analyze our competitors because there are so few of them. As stated by White

(2021), a competitive analysis is a technique for recognizing and researching major competitors'

goods, revenues, and marketing strategies. This helps us to build strong market strategies that
outperform those of our rivals. It can also provide us with the encouragement and inspiration we

need to help us develop and expand. In marketing and strategic management, competitive analysis

is an appraisal of existing and future competitors' strengths and weaknesses. This analysis describes

opportunities and risks from both an offensive and defensive strategic perspective ("Starting a

business", 2006). The aim of a competitive analysis is to recognize the strengths and weaknesses

of your market's competitors, as well as tactics that will give you a competitive advantage, barriers

that can be installed to keep competitors out, and any weaknesses that can be exploited during the

product development cycle (Fleisher & Bensoussan, 2003, 2007). As Stephen Bavister (2018)

writes, "Competitor analysis is a great opportunity to put yourself in your customers' shoes and look

at your market and business from the outside."

What we need is a truly exceptional study to put us ahead of those select few competitors.

As reported by Meg (2020), the best competitor analysis gathers digital customer insights to help

you make better marketing decisions for your business. Competitor research should be done on a

regular basis to help you outsmart your rivals. It's also crucial to understand how your customers

see you in relation to your competitors. A competitor review will help you understand what services

are actually available to your target customer and which are being overlooked. "In some cases, you

may find that you are at a competitive disadvantage, in which case you may need to make a change

in order to maintain your sales volumes," said Josh Rovner, business consultant and bestselling

author of Unbreak the System (Schooley, 2020). Get a complete competitive analysis system that

has been extensively evaluated in the real world, as well as tips and tricks for collecting competitor

data and conducting research (Maksimava, 2019).

Market Forecast

The increase of sales will be realized if the needs of the product in the chosen location will

be observed as highly demand. As said by one of the studies of SEM (Science Engineering

Medicine), the prices for the products which settle the annual end sales will be determined through

its competitive markets. In response, the business will respond to market prices of livestock

products by increasing production following periods of high profit and decreasing production

following period of losses. The needs of the production of the business will become a mechanism
to quickly speed animals’ growth, regardless of the environmental or animal welfare consequences,

stated by the FoodPrint. Furthermore, the rules and regulations about manufacturing, importation,

labelling, advertising, and distributions and sales of poultry and livestock products are highly

monitored.

Potential Growth 2021 2022 2023 2024 2025 CAGR

customers
Animal raisers 5% 4,000 4,200 4,410 4,630 4,862 5%
in general
Farmers 5% 500 525 551 579 604 5%

Pet owners 5% 6,000 6,300 6,615 6,946 7,293 5%

Total: 5% 10,500 11,025 11,576 12,155 12,759 5%

According to the table, BAGFAT Agrivet Store foresees that the number of its potential

customers grow 5% annually. With that being stated sales will also increase 5% annually. The first

annual sale will be in mid ratio and will slowly increase by the following years. BAGFAT plans

to increase its sales 5% annually expecting a 20%-30% profit for its first five years of operation.

After having sales expansion, the business will continue to generate new and sell more of

agricultural and veterinary products to its customers to be able to provide the needs of them that

includes all varieties of feed, as well as non-feed supplies. As soon as the business will increase its

assets and income, BAGFAT will be proficient in expanding the establishment and will serve to its

fullest capacity. We are forecasting that through direct sales and marketing, we will be obtaining

the growth of 5% annually.

In our survey, when people are asked if they are interested in raising livestock, farm, or pet

animals, 27 of them or 26.21% answered that they are not interested while 76 or 73.79% answered

that they are interested. The majority answered yes and this implies that many people will be raising

animals in the future which means the potential customers and sales in the future will also increase.

In the question, do you perhaps have animals (chickens, pigs, dog, fish, etc.), 17 or 16.50% of them

said that they don’t have and 86 or 83.50% said that they have. When asked if how many times a

week do they visit an agrivet store, majority of them which is 39 or 37.86% answered once a week

followed by 27 or 26.21% of them who answered they do not visit an agrivet store weekly. The
frequency of their purchase will determine if the business can acquire more sales. With all of that

being said, BAGFAT House of Agrivet foresee that it will continue to attract customers in the future

aiming 5% growth annually.

Do you perhaps have animals Are you interested in raising

(chickens, pigs, dog, fish, etc.)? livestock, farm, or pet animals?

17
YES NO 16.50% YES NO 27
26.21%

76
86
73.79%
Total: 103, 83.50% Total: 103,
100% 100%

How many times weekly do you

visit an agrivet store?

once a week
2-4 times a week 27
5-6 times a week 26.21% 39
0 37.86%
everyday
0% 13
not weekly
12.62%
24
Total: 103, 23.30%
100%

Market Position

In marketing, positioning is a strategic process that entails establishing an identity/image of a brand

or product in the minds of potential customers (Haley, 2021). The business must now create a

favorable impression on the consumers’ minds. According to Camilleri M. (2017), customers are

constantly evaluating goods and services. As a result, marketers must develop positioning strategies

in order to increase improve the customers’ perceptions on their goods. Finally, a successful

position is defendable, implying that an aggressive opponent would be unable to easily neutralize

or preempt another positioning technique. BAGFAT House of Agrivet will position its business to

the consumers as a store that sells good quality and affordable animal related goods, products and

supplies and some agricultural products and goods. We will also be known for our delivery service

that can deliver the orders of our customers’ right in front of their house. We will use the user-based

positioning strategy wherein we will be known to be a go-to place for animal raisers and farmers to
purchase effective and good quality products for their animals and plants. A user positioning theme,

specialize in catering to a particular type of customer. Thus, the statement is more about the

audience than the product benefits (Kokemuller, 2017). Agrivet business is positioned in the market

as Nwokoro (2017) stated, a livestock feed store retails a variety of animal foods, such as pet and

livestock feed, as well as lawn and garden supplies and farm and ranch supplies. Any aspiring

entrepreneur, especially those who live near farm communities or near a food hub, may establish

this company. To get started, all you need is a well-located store, a steady supply of animal and

bird feed, and, of course, a proper understanding of retailing. The feed store industry is part of the

Farm Supply Stores industry, which sells a wide range of home improvement, planting, livestock,

and crop items. They cater to consumers rather than farmers and have a similar format. They cater

to consumers rather than farmers, and their format is close to that of conventional home

improvement stores. Garden equipment, power tools, animal feed, and power generators are among

the products sold in these stores.

In the survey that we conducted, we asked the question on what products do they expect us

to offer, 103 or 100% of them picked the three choices which are feeds, supplements, and water

founts and feeder. We also asked them on what specific product/s do they commonly purchase in

an agrivet store that they really want to have in our store, majority of them which is 45 persons or

43.69% answered feeds for pigs, chickens, dog, cat, and fish while 25 0r 24.27% of them

answered vitamins and medicines for animals, 13 or 12.62% answered plant fertilizers and 20 or

19.42% of them answered various products. These questions can help us determine what do the

people think when they think of BAGFAT House of Agrivet. When they saw or heard our brand

or logo, they can easily say that we are a store that offers these kind of products. When asked if

they would consider buying from us for their next purchase, almost all of them which is 102 out of

103 or 99.03% answered yes and there is only one who answered no. In addition, we also asked

them if our business is beneficial to their community and 100% of them said that the business is

beneficial. This implies that they perceive the business as a great need in their community. In the

question, would they buy from us in their next purchase, 102 or 99.03% answered yes and 1 or

0.97% answered no.

 For your next purchase, would you
Do you find this beneficial to your
consider buying from us?
community?
1
0.97%
YES NO YES NO

103
100%
Total: 103, 102
Total: 103, 99.03%
100%
100%

Market Strategy

Any business needs to develop a marketing strategy. It is very vital for businesses as their

efforts to attract customers are likely to be inefficient or ineffective if they don’t have one. The

focus of the strategy should be making sure that the products and services meet customer needs and

develops long-term and profitable relationships with those customers. To achieve it, there is a need

to create a flexible strategy that can respond to changes in customer perceptions and demand. The

purpose of marketing strategy should be to identify and then communicate the benefits of your

business offering to the target market (Info Entrepreneurs, 2015). There are various marketing

strategies that BAGFAT House of Agrivet will implement.

First, the store will emphasize customer service. We will not be a store that will promote

“do-it yourself,” and a store that will say “no we don’t offer that product,” and “no delivery

available” to the customers. Through this, we can create relationships with our customers.

According to Juanamasta G., et.al (2019), to avoid tainting the business’ image, the company must

concentrate on customer service. Customers are the most important asset of the business, thus

customer service is vital in increasing customer loyalty and developing the company's credibility.

To achieve it, a good relationship with the employees is also a key. BAGFAT House of Agrivet

believes that an employee who is happy at work will enjoy working. It is always easier to

please customers with staff that cares, a facility that is clean and equipment that is kept in proper

working order. Second, the business will also work toward establishing community involvement

programs that will demonstrate how the business can contribute to a better quality of community
life. The business can sponsor and be present on some of the community programs to increase brand

awareness. Public recognition and brand image are critical for companies and consumers care about

a company’s brand ethics. By sponsoring social causes, companies can display their logos at sport

events or big concert. They could associate their brand with having a heart, value and ethics. Social

sponsoring results mainly in a two way marketing relationship. A NGO cause benefit from funding

and, in turn, the company receives recognition as a sponsor (Lakin N., Scheubel V., 2017). Third

is direct marketing. We will personally market our products to the consumers, which means we will

be promoting our product or the store to them directly. BAGFAT House of Agrivet at its opening

will give the first 100 customers of the store a coupon which is worth PHP50 that they can use on

their next purchase. We will also directly message the people who liked our social media pages the

new products that will be available on our store and they can use that as a coupon for a discount on

that item. Mitik M., Korkmaz O., Karagoz P., et al (2017) stated that many companies nowadays,

such as banks, also use direct marketing to reach consumers at the same time reduce campaign costs

and increase return rates. In connection with those strategies, the fourth strategy is event marketing

which is a marketing strategy that involves companies making face-to-face contact with their

customers at special events such as concerts, fairs, and sporting events. Brands reach customers by

direct hand-to-hand sampling or immersive presentations by using event marketing entertainment

such as shows, contests, or parties (Marketing Schools, 2020). In the community event that we will

sponsor, we will visit areas to hand out flyers and product catalogs, to meet potential customers

face to face. Last but not the least strategy is the word of mouth. As a business that is new in the

industry, word of mouth is very important. It is the cheapest advertising you could do but it is also

the most effective. We will do our best to make our service excellent so that they could promote

our product and service without noticing it. According to Shaw (2020), when consumers tell their

friends and relatives about a product, this is known as word of mouth marketing. An estimate of 92

percent of people prefer to rely on their friends over the media. As a result, corporations and

businesses promote WOM marketing by supplying consumers with a high-quality product.

Delivery service is also one of our marketing strategy, we will be placing our logo on our delivery

vehicle with our location, social media pages and contact number. In that way, we can attract

customers. In the survey that we conducted, we asked if they want a delivery service in purchasing
agrivet products and 100% of them answered that they want it so we thought that it will be a great

marketing strategy.
Would you want a delivery service
in purchasing agrivet products and
supplies?

YES NO

103
100%
Total: 103,
100%

BUSINESS DESCRIPTION

This section shall present the over-all business description. This includes nature of the

business, the forecasted size of the business, and the products/services to be produced.

Nature and form of the business

BAGFAT House of Agrivet is a retail business that that sells feeds and non-feeds supplies

for animals to the customers. The nature of the enterprise will be a merchandising as we are reselling

our products from our suppliers. Our products are purchased from wholesale suppliers and re-sold

to retail consumers. The business is in the form of a corporation type of business with seven owners

that are equally contributing to the capital. This business will be the supplier of agrivet products

and supplies for customers that is not just located in Manambulan, Davao City but also to the whole

Toril, Davao City. The products of this business are different brands of agrivet supplies and

products. The seven business owners agreed to be a corporation in order to lessen the capital that

will be spent and increase the people who can oversee the store. The more people who can oversee

business’ performance, the more people can formulate ideas on how to make the business grow and

to be successful.

Size of Business

BAGFAT House of Agrivet estimated capital is Php 630,000.00. The business has 7

employees that help the owners in selling the products and assisting the customers in buying the
products. Target sale to be sold annually is amounted to Php 1, 794,000.00. BAGFAT uses new

technologies upon selling the products to the customers which includes online system, modernize

delivery, and more. The business is a medium-size enterprise which consists of 7 individuals,

offering standardized and high-rated products. These qualities allow the business to be competent,

resulting to an average size of a business unit. The management can afford to be at large once the

stability and flexibility of the business will be maintained.

Product and services it plans to serve

As the store that envisions to deliver and meet the consumer satisfaction and to supply their

demand for products, BAGFAT House of Agrivet will offer products and supplies to our customer,

which are accessories, vitamins, medicines, wormer, treats, beading and the like. This product and

supplies are being offered for the use of the following animals: birds (caged and wild), cats and

dogs (household pets), chickens, fish (pond), pigs, and rabbits. We will also offer a complete line

of feeds for those animals mentioned above. The store will also take the opportunity to offer this

following products; home and garden accessories, plants fertilizers, plants, flower and seeds. The

fact that some of our target market need to travel just to buy in our store, delivery service for selected

areas is also available and the delivery fee may vary to customer location and quantity of the product

being purchased.

BAGFAT House of Agrivet will continue to offer all of the product being mentioned above,

we will also observe the other needs of the people in the community where the physical store of the

business is located, in order for the business to offer more products that are related to agriculture

and animals. The defined products and services that the business will offer in the market ensure its

profitability and help to maintain its competitive advantage in the industry.

ORGANIZATIONAL PLAN

This section shall present the over-all proposed organizational plan for the business venture.

This includes the proposed organization structure, roles and responsibility of man power and

proposed salary.
Organizational Structure

Owners

Marketing Financial Operations

Manager/Sales
Manager Manager Manager

Cashier

Helpers

Driver

Roles and Responsibilities of owners and members of the Org. Structure

In every business there are duties and responsibilities that every person in the position need

to perform and fulfill, in order for the enterprise to achieve its goal and make its plans into action.

These are the following position with corresponding duties and area of responsibilities that

BAGFAT House of Agrivet defined as follow;

OWNER

The enterprise owner is the one that facilitate and oversee the overall operation of the

business. Thus, he or she observes the performance of his or her subordinates. The duties and

responsibilities of an owner include but are not only limited to the following;

 Oversee the whole business if it is following based on standard operating procedures;

 Monitor the overall performance of its business and subordinates;

 Research and understood thoroughly new policies, quotes, renewals, policy change, and

audit concerning business; and

 Maintain files and administrative records

MARKETING MANAGER

A marketing manager is the one that is responsible for managing the business marketing

initiatives. Also, they oversee the production of all promotional materials and marketing
campaigns. The duties and responsibilities of a marketing manager include but are not only limited

to the following;

 Identify new customers;

 Develop a pricing strategy that maximizes profits and market shares but considers customer

satisfaction;

 Create promotional videos, infographics and posters;

 Manage and monitor the business social media accounts; and

 Conduct marketing research and develop an effective marketing plan

FINANCIAL MANAGER

Financial manager is the one that create financial reports, direct investments, and create

plans and strategies for the long-term financial benefit of a business of the business. The duties and

responsibilities of a financial manager include but are not only limited to the following;

 Undertaking strategic analysis and assisting with strategic planning;

 Controlling income, cash flows and expenditure;

 Collating, preparing and interpreting reports, budget, accounts, commentaries and financial

statements; and

 Process all company documents such as paying tax and the like.

SALES MANAGER / OPERATIONS MANAGER

Sales manager/ operations manager is responsible for supervising and organizing the

company’s sales team as well as they are tasked to monitor the performance of its subordinates.

He/she is also the one who manage the overall operation of the business and is responsible for the

effective and successful management of labor, productivity, quality control and safety measures.

The duties and responsibilities of a sales/operations manager include but are not only limited to the

following;

 Managing organizational sales by developing a business plan that covers sales, revenue and

expenses control;

 Meeting planned sales goals;

 Tracking sales goal and reporting results as necessary;

  Overseeing the activities and performance of the sales team; and

 Promote the business and its products

 Recruit, select, train, assign, schedule, coach, counsel and discipline employees;

 Communicate job expectation, planning, monitoring, appraising and reviewing job

contributions;

 Maintain safe and healthy work environment by establishing, following and enforcing

standards and procedures, complying with legal regulations; and

 serve as primary point of contact when there are customer issues related to the business

product or customer service

CASHIER

Cashier’s primary role is to assist customer in the in-store check-out process. Thus, they

manage all transaction with customer accurately and efficiently. The duties and responsibilities of

a cashier include but are not only limited to the following;

 Provide a positive customer experience with fair, friendly and courteous service;

 Check the product and ensure pricing is accurate;

 Resolve customer complaints, guide them and provide relevant information about the store

products; and

 Accept customer calls and ask the store helper to prepare their orders for delivery

HELPERS

In BAGFAT House of Agrivet the helper’s duties and responsibilities include but are not

only limited to the following;

 Assist customer and cashier;

 Pack customers’ orders;

 Maintain the store clean;

 Display store products and supplies;

 Dispatching and loading products out of the warehouse for delivery; and

 Ensure that supplies/stock/products are safe and properly stored

DRIVER
 In BAGFAT House of Agrivet the Company driver’s duties and responsibilities include but

are not only limited to the following;

 Pick-up stock and store supplies in our suppliers or warehouse;

 Deliver customer orders;

 Keep the company product safe until it reach to its destination or until the store receive; the

supplies and until the customers receive their orders; and

 Regularly clean the company delivery vehicles

Proposed Salary

BAGFAT House of Agrivet proposes a salary that is ₱ 5,000.00 for the cashier, helpers, and

the driver every two weeks. Salary of ₱ 7,000.00 is proposed for the higher ups including the

marketing manager, finance manager, and operations/sales manager. Other employees such as

working students & part time job are expected to receive a salary of more or less ₱ 2,000.00. The

basis of the salary is according to the minimum wage of Davao City which is the city where the

business is located.

PRODUCTION PLAN

This section presents the production plan of the proposed venture. This includes production

schedule, production process, equipment required, sources of materials and estimated production

cost.

Production schedule/operating hours

BAGFAT House of Agrivet will have an operating hours seven days a week, from 5:00am

to 7:00pm every weekdays, and 5:00am to 5:00pm every weekends. During holiday seasons and

special holidays like holy week, BAGFAT House of Agrivet is only open during morning. We will

order products and supplies weekly. Every Friday and Saturday we will get the products and

supplies that are good for a week from our suppliers. During Sunday, we will be checking the

inventory if all the products are complete and is enough for one week to avoid any interruptions in

the operations in the weekdays.

Production Process

BAGFAT'S production process will start from listing all the needed number of supplies and

products. Next is submitting all our orders to our supplier, buying in bulk sizes lessens cost, then

make payment. After which, have it delivered to our physical store. When the orders have arrived,

check if your orders are complete and in good condition. Sort all products from feeds down to

supplies depending on its use and what animal it is for. Lastly, arrange it properly and label it with

its name and price for easy identification. Hired employees of BAGFAT House of Agrivet will

monitor and assist the customers in buying and for some needed information and to cater questions.

They are also responsible for checking the supplies and how long it would last. If incase some

products are sold out, list and inform the owners. The owners will be the one to file and request for

supply delivery and will be the one to make the payment.

Equipment Required

The following are the list of supplies, tools and equipment needed for the business to

successfully operate in the market and also equipment’s to truly serve the customers as they visit

the store. As well as, equipment’s for the business to make the store employees comfortable and

safe while they are in the workplace.

Different types of containers Electric Fan

Calculators Tarima

Store exclusive cellphone Store notebook and ballpen

Mechanical Scale Scissor

Trash cans Stapler

Galvanized and Plastic
Scoops Delivery Vehicle
Lights
Wifi Router
Glass and Wood Shelves Cleaning tool such as;
broom and dustpan
Office Chairs
Tape
Sources of materials

BAGFAT House of Agrivet will source products from a reputable and trusted manufacturers

of agrivet products. Since the distributors of such is not near from the location of the business, we

will contact them and request to have it delivered on our physical store. Once the products already

arrived to the store, it will be paid through a bank if the supplier is already tested to be trustworthy

or it could also be given physically on the store. The orders will be in bulk so that we can avail

discounts and incentives given by the manufacturing companies. Once the order arrived, the owner

or the helper will check if there are any damages to assure the quality of the products and lessen

possible additional expenses. In addition, not all products and supplies comes from big companies

to achieve delivery service so we will find trustworthy suppliers or distributors near the store so

that the products will be picked and paid on their store.

Production estimate cost (breakdown of costs)

ITEMS COST (weekly)

Labor Php 21 ,500

Gas Php 3,000

Feeds Php 40,780

Vitamins, medicines, Php 6,460

and other supplements

Fertilizers Php 2,058

Plants, Flowers and Php 1,580

Trees seeds

Home and Garden Php 5,989

Accessories
Treats Php 5,890

Grooming supplies Pho 4,990

 Other Accessories 5,500

Total 97,747

OPERATION PLAN

This section outlines proposed operation plan of the business venture. This includes

evaluation of supplier, purchase procedures, storage and inventory procedure, sales procedure and

service flow chart.

Evaluation of Supplier

BMEG, Pigrolac, Biofeeds Corporation, and Reyna Feeds are some of the manufacturers of

high quality feeds that is being offered by the business. The suppliers mentioned are well-known

brands because of their excellent performance in the industry. Therefore, their service is already

tested and we know that they are a trustworthy supplier. When it comes to products that are from

the local suppliers, the quality of the product that they produce must be tested before we actually

buy from them. The products must be high quality without any defects or damages. The owner must

also be properly evaluated to avoid any problems in the future. The store and its suppliers must

establish harmonious working relationship to reduce threats.

Purchase Procedure

BAGFAT House of Agrivet will be on a direct service, where it simply means that our

customers can directly visit our store and get entertained by the store employees. As the store will

display different kinds and class of products, customers can easily choose and purchase the products

they want. The business will assure every customer that their purchases are on their right choices

and can truly make them satisfied. Due to the availability of different online platforms, our store

will post pictures of our products so that potential customers can order online. Also, BAGFAT

house of agrivet will provide contact number where the customers can easily call for orders,

delivery charge will be applied. They will be provided with receipt as proof of purchase.
Storage and Inventory

The BAGFAT House of Agrivet has a stockroom where the stocks of the products are there.

Not all stocks are displayed to avoid contamination. If the products that are displayed in the store

are sold out, the helpers can get another stock from the storage room. BAGFAT House of Agrivet

always makes sure that all the products and supplies have excess products to avoid shortage. In

terms of inventory, the sales/operations manager will do an inventory of all the products in the store

and in the stockroom every Friday before ordering on suppliers and distributors. Inventory is very

essential so that we can order just the right amount of supplies and products that we need and to

avoid loss due to spoiling of goods.

Sales Procedure

BAGFAT expecting a sales ranges from Php 1,000,000.00 to Php 1,500,000.00 during its

first year of operation and will increase sales 10% through upcoming years. Once being successful

to operate to from its first 5 years of operation will the business continue to explore more and

provide more efficient products fit for the chosen customers. Once the BAGFAT manage to

continue to flourish, the said business will be able to expand and part from this is the increase of

assets and income.

Service Flowchart

After entering the store of BAGFAT House of Agrivet, the customer will scan the store and

canvass the products that they want to buy, then the helper who will assist the customers will list

or get their order. After that, the helper will prepare all the orders of the customer and inform

him/her if the products are available or not. The helper will then double check the orders then ask

the customer what method of service does he/she want. The cashier will then get the final list of

orders from the helper to get it totaled. Lastly, the helper will secure all the orders ready for

delivery/pick-up then the customer will go to the cashier to pay for all his/her purchases.
 choose method of
customer canvass submit and place
service
for orders order/s
Delivery/pick-up

double check ready for delivery

list orders
orders and pick up

inform customer
order preperation for orders not payment process
available if there is

MARKETING PLAN

This section contains the proposed factors of the marketing mix of the venture.

PRODUCT

BAGFAT House of Agrivet will offer various agricultural and veterinary needs. The store will

sell the following products:

Agriculture

 Home and Garden Accessories

 Organic Gardening
 Plants, Flowers and Trees seeds
 Fertilizers

Veterinary supplies for birds, cats, dogs, chicken, fish, pigs, and rabbits

 A Complete Line of Feeds for All Animals

 Wormer
 Treats
 Accessories
 Medicines
 Vitamins
 Grooming supplies
 We will continue to offer the existing products and supplies, but we will also be expanding to

include the products that the customers will request and we will add products based on what we

observe on their needs.

PLACE

BAGFAT House of Agrivet is located at Tugbok, Davao City. It is situated in a residential

area in Proper Manambulan, Tugbok, Davao City near Manambulan Elementary School and

Manambulan Barangay Hall, Tugbok, formerly Poblacion, is a barangay in the city of Davao City,

Davao Region (Region XI), Philippines. During the occupation, most Japanese were stationed in

Mintal and surrounding areas in Davao City's Tugbok District. Agricultural plantations were

constructed here to be exported to Japan. The area was called "The Little Tokyo" in the Philippines

at the time (Torrentira et al., 2020).

PRICE

The BAGFAT House of Agrivet offers a lot of products for animal farm caretakers and

farmers. The sacks of feeds for the animals range from 1,000 pesos to 2,500 pesos. Other farms

and accessories has a price that range from 10 pesos and above. The prices of each product in

BAGFAT House of Agrivet have different prices depending on what brand it is and what is the

price from the supplier. Mostly of the products of BAGFAT House of Agrivet are affordable so that

local animal raisers and farmers can buy it.

PROMOTION

Advertisement

Every business that is new in the market makes use of advertisement as one of the

promotional tool. In order for its business to be well known and popular in the market as well as

to inform people that the said business is existing and operating in the said location. According to

Adhikari (2016), advertising has the greatest and most significant influence on customer purchasing

behavior. Therefore, BAGFAT house of Agrivet will make use of the same tool for its business to

be known. As an advertisement for the new Agrivet store, we will give fliers, put stickers in our

products and post posters. Also, we will make used of different online platforms to upload
promotional videos and other promotional material that is made digitally to reach potential

customers.

Word of Mouth

According to Shrivastav (2020), marketers are increasingly using word of mouth marketing

as a means of attracting a large number of consumers. As a business that is new in the market,

word of mouth is very vital. Due to the fact that this is the cheapest advertising that the business

can make use as well as it is also the most effective. As one of the aim of the business, we will

make sure that our customers is truly satisfied as well as make them experience an excellent service

so that they will also promote our business and influence other to visit our store and purchase.

PEOPLE

As a starting business, we will have a limited staff. The owners will show leadership and

responsibilities for daily operations, applying marketing strategies, and managing the inventory.

Some staff will assist the costumers in purchasing the products. The marketing, finance,

sales/operations managers, and the cashier will be from the owners of the business. The other staffs

will be hired.

PACKAGING

BAGFAT House of Agrivet’s packaging would limit the usage and consumption of plastic

materials. Instead, we utilize and make use of other containers. Our main products are feeds, we

will be using a cloth bag or also called as ‘tote bag’ with the aim that our customers could reuse it

on their next purchase and also it lessens cost. They can also bring containers from their homes to

use it as a packaging. On other products such as, medicine and other livestock necessities, we will

be utilizing paper bags and not plastic.

POSITIONING

Our business was developed in response to the needs of agricultural products in order to

help the livestock raisers consumers. Up to the present, what makes our product above others is

the rate of effects of the business’ products towards the livestock. In addition, the prices are all

affordable with a high quality which guarantees that it is effective. In the coming days, the business
will explore more in order to enhance the service towards the customers which will anchor to the

livestock domain.

FINANCIAL PLAN

Major Assumptions
This feasibility study was developed for BAGFAT House of Agrivet assuming the following:

1. Sales will increase 10% yearly

2. Purchases and expenses will increase 5% yearly

3. Steady growth from good management, barring any unforseen local or national disasters

4. Competition and buying patterns remain similar to those used for forecasting

5. Existing customer base maintained.

6. New customers will be gained through direct sales and advertising.

Sales Projection (Weekly, Monthly)

WEEKLY SALES
PRODUCTS TOTAL
Feeds Php 40,780
Vitamins, medicines, Php 6,460
and other
supplements
Fertilizers Php 2,058
Plants, Flowers and Php 1,580
Trees seeds
Home and Garden Php 5,989
Accessories
Treats Php 5,890
Grooming Php 4,990
supplies
Accessories Php 5,500
TOTAL: Php 73,247

MONTHLY SALES
PRODUCTS TOTAL
Feeds 163, 120
Vitamins, medicines, 25,840
and other
supplements
Fertilizers 8,232
Plants, Flowers and 6,320
Trees seeds
Home and Garden 23,956
Accessories
Treats 23,560
Grooming 19,960
supplies
Accessories 22,000
TOTAL: Php 292, 988
Statement of Comprehensive Income
BAGFAT House of Agrivet
Statement of Comprehensive Income
For the year 2021 - 2025

Notes Year 1 Year 2 Year 3 Year 4 Year 5

Sales 6,203,856.00 6,824,241.60 7,506,665.76 8,257,332.34 9,083,065.57

Less: Purchases 3,874,524.00 4,068,250.20 4,271,662.71 4,485,245.85 4,709,508.14
Add: Inventory Beginning - 2,329,332.00 2,375,918.64 2,423,437.01 2,471,905.75
Total Goods Available for Sale 3,874,524.00 6,397,582.20 6,647,581.35 6,908,682.86 7,181,413.89
Less: Inventory End 2,329,332.00 2,375,918.64 2,423,437.01 2,471,905.75 2,521,343.87
Cost of Good Sold 1,545,192.00 4,021,663.56 4,224,144.34 4,436,777.11 4,660,070.02
Gross Profit 4,658,664.00 2,802,578.04 3,282,521.42 3,820,555.23 4,422,995.55
Salaries and Wages 984,000.00 984,000.00 984,000.00 984,000.00 984,000.00
13th Month Pay 72,000.00 72,000.00 72,000.00 72,000.00 72,000.00
Benefits 36,302.40 36,302.40 36,302.40 36,302.40 36,302.40
Utilities Expense 290,400.00 290,400.00 290,400.00 290,400.00 290,400.00
Rent Expense 180,000.00 180,000.00 180,000.00 180,000.00 180,000.00
Advertising 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00
Office Supplies 1,560.00 1,560.00 1,560.00 1,560.00 1,560.00
Cleaning Supplies 225.00 640.00 640.00 640.00 640.00

Permits and Licenses 12,038.00 12,038.00 12,038.00 12,038.00 12,038.00

Renovation Cost 60,000.00 - - -
Depreciation 19,420.00 19,420.00 19,420.00 19,420.00 19,420.00
Other Expenses 1,300.00 1,300.00 1,300.00 1,300.00 1,300.00
Total Expenses 1,669,245.40 1,609,660.40 1,609,660.40 1,609,660.40 1,609,660.40
Earning Before Tax 2,989,418.60 1,192,917.64 1,672,861.02 2,210,894.83 2,813,335.15
Income Tax (30%) 896,825.58 357,875.29 501,858.31 663,268.45 844,000.54
Net Income 2,092,593.02 835,042.35 1,171,002.72 1,547,626.38 1,969,334.60
Statement of Financial Position

BAGFAT House of Agrivet

Statement of Financial Position
For the year 2021 - 2025

Year 1 Year 2 Year 3 Year 4 Year 5

Cash on Hand 215,753.02 - 1,088,384.29 - 799,942.30 - 471,787.37 - 99,517.27
Inventory End 2,329,332.00 2,375,918.64 2,423,437.01 2,471,905.75 2,521,343.87

Cleaning Tools 1,620.00 1,620.00 1,620.00 1,620.00 1,620.00

Machineries and Equipment 8,558.00 8,558.00 8,558.00 8,558.00 8,558.00
Furniture and Fixture 31,750.00 31,750.00 31,750.00 31,750.00 31,750.00
Vehicle 155,000.00 155,000.00 155,000.00 155,000.00 155,000.00
Less: Accumulated Depreciation 19,420.00 19,420.00 19,420.00 19,420.00 19,420.00
Total Assets 2,722,593.02 1,465,042.35 1,801,002.72 2,177,626.38 2,599,334.60

Liabilities - - - -
Owner's Equity 630,000.00 630,000.00 630,000.00 630,000.00 630,000.00
Net Income 2,092,593.02 835,042.35 1,171,002.72 1,547,626.38 1,969,334.60
Total Liabilities and Owner's Equity 2,722,593.02 1,465,042.35 1,801,002.72 2,177,626.38 2,599,334.60
 APPENDICES
SURVEY TOOL

BAGFAT House of Agrivet

Name (optional):_________________________________ Age: ______ Sex: _____

Address: ______________________________________________________________________

Income (monthly): below Php 1,000 – Php 3,000 Php 10,000 – Php 15,000

Php 3,001 – Php 5,000 Php 15,000 – Php 20,000

Php 5,000 – Php 10,000 Php 20,000 and above

Instructions:

This survey is used for some educational research. Please answer all questions

sincerely. Kindly answer the questions below by placing a check mark (√) in the answer box that

corresponds to your response.

QUESTIONS YES NO

1. Do you perhaps have animals or pets (chickens, pigs,

dogs, cats, etc.)?
2. Are you interested in raising pets or livestock animals?

3. Do you use agrivet products for your animals?

4. Is there an agrivet store near your house?

5. Does your community need an agrivet store?

6. Do you need an easy to access store for agrivet

products?
7. Do you often go to an agrivet store to buy products and
supplies for animals?
8. Would you want a delivery service in purchasing agrivet
products and supplies?
9. Do you find this business beneficial to the community?

10. For your next purchase, would you consider buying

from us?

11. How many times weekly do you visit an agrivet store?

once a week two to four times a week five to six times a week

everyday not weekly

12. What product/s do you expect us to offer?(you can check many)

 feeds supplements water founts and feeders others(specify): ______

13. What specific product/s do you commonly purchase in an agrivet store that you really
want to have in our store?
 LIST OF TABLES
Table 1.

Funding Requirements and Resources

Estimated Beginning Capital 630,000

Rent (2 mos.) 30,000

Renovation Materials and Labor 60,000

Tools and Equipments 50,000

Multicab 155,000

Office supplies 1,000

Agrivet Products and Supplies 200,000

Permits and Registration 10,000

Salaries and wages 58,000

Other expenses 5,000

Name of Owners Contribution

Alcano, Carl James 90,000

Amoroso, Christia Mariz 90,000

Batoto, Ej Michael 90,000

Bajala, Glyndale 90,000

Flores, Melanne Mae 90,000

Gocotano, Leigh Christiana 90,000

Torrefiel, Lovely Rose 90,000

Total 630,000

Table 2.

Potential Growth 2021 2022 2023 2024 2025 CAGR

customers
Animal raisers 5% 4,000 4,200 4,410 4,630 4,862 5%
in general
 Farmers 5% 500 525 551 579 604 5%

Pet owners 5% 6,000 6,300 6,615 6,946 7,293 5%

Total: 5% 10,500 11,025 11,576 12,155 12,759 5%

Table 3.

Different types of containers Electric Fan

Calculators Tarima

Store exclusive cellphone Store notebook and ballpen

Mechanical Scale Scissor

Trash cans Stapler

Galvanized and Plastic
Scoops Delivery Vehicle
Lights
Wifi Router
Glass and Wood Shelves Cleaning tool such as;
broom and dustpan
Office Chairs
Tape

Table 4.

ITEMS COST (weekly)

Labor Php 21 ,500

Gas Php 3,000

Feeds 37657.5

Vitamins, medicines, 5110

and other supplements

Fertilizers 5063.5

Plants, Flowers and 3089

Trees seeds
 Home and Garden 4664.25
Accessories
Treats 5995

Grooming supplies 6665

Other Accessories 12475

Total 80, 719.25

Table 5.

WEEKLY SALES
PRODUCTS TOTAL
Feeds Php 50,780
Vitamins, medicines, Php 26,460
and other
supplements
Fertilizers Php 8,058
Plants, Flowers and Php 4,580
Trees seeds
Home and Garden Php 5,989
Accessories
Treats Php 7,890
Grooming Php 9,990
supplies
Accessories Php 15,500
TOTAL: Php 129,247

MONTHLY SALES
PRODUCTS TOTAL
Feeds Php 203,120
Vitamins, medicines, Php 105,840
and other
supplements
Fertilizers Php 32,232
Plants, Flowers and Php 18,320
Trees seeds
Home and Garden Php 23,956
Accessories
Treats Php 31,560
 Grooming Php 39,960
supplies
Accessories Php 62,000
TOTAL: Php 516,988

LIST OF GRAPHS/CHARTS
Graph 1.

Do you need an easy to access store Does your community need an

for agrivet products? agrivet store?

6 10
5.83% 9.71%
YES NO YES NO

97 93
Total: 103, Total: 103,
94.17% 90.29%
100% 100%

Do you use agrivet products for

your animals?

2,
YES NO 1.94%

101,
98.06%
Total: 103,
100%
Graph 2.

Age Gender

9
8.74%
18-25 15 MALE
26-35 14.56%
51 FEMALE
36-45 45 58
46-60 49.52% 43.69% 56.31%
28
Total: 103, 27.18% Total: 103,
100% 100%

Below Php 1,000 – Do you often go to an agrivet store

3,000 Income (monthly) to buy products and supplies for
Php 3,001 – 5,000 2 your animals?
1.94% 6
Php 5,001 – 10,000
15 18 5.83%
Php 10,001 – 15,000 14.56% 17.48% YES NO
12
Php 15,001 – 20,000 11.65%
36 Total: 103,
Php 20,001 and 20 97
above 19.42% 34.95% 100% 94.17%
Total: 103,
100%

Graph 3.

Is there an agrivet store near your

house? Is there an agrivet store
near your house?

YES NO
47
56 45.63%
54.37%
Graph 4.

Do you perhaps have animals Are you interested in raising

(chickens, pigs, dog, fish, etc.)? livestock, farm, or pet animals?

17
YES NO 16.50% YES NO 27
26.21%

76
86
73.79%
Total: 103, 83.50% Total: 103,
100% 100%

How many times weekly do you

visit an agrivet store?

once a week
2-4 times a week 27
5-6 times a week 26.21% 39
0 37.86%
everyday
0% 13
not weekly
12.62%
24
Total: 103, 23.30%
100%

Graph 5.
For your next purchase, would you
Do you find this beneficial to your
consider buying from us?
community?
1
0.97%
YES NO YES NO

103
100%
Total: 103, 102
Total: 103, 99.03%
100%
100%

Graph 6.

Would you want a delivery service

in purchasing agrivet products and
supplies?

YES NO

103
100%
Total: 103,
100%
Matrices and Flow Chart
Chart 1.

Owners

Marketing Financial Operations

Manager/Sales
Manager Manager Manager

Cashier

Helpers

Driver

Chart 2.

customer choose method

submit and
canvass for of service
place order/s
orders Delivery/pick-up

ready for
double check
list orders delivery and
orders
pick up

inform customer
order for orders not payment
preperation available if process
there is
Notes

Note 1. Sales

Year 1

Items Sales No. of Total

(Monthly) months in a

year

Feeds Php 12 2437440

203,120
Vitamins, medicines, Php 12 1270080
and other supplements 105,840

Fertilizers Php 32,232 12 386784

Plants, Flowers and Php 18,320 12 219840

Trees seeds

Home and Garden Php 23,956 12 287472

Accessories

Treats Php 31,560 12 378720

Grooming Php 39,960 12 479520

supplies

Accessories Php 62,000 12 744000

Total Sales Php 6,203,856

Sales Year 2 Year 3 Year 4 Year 5

6,824,241.60 7,506,665.76 8,257,332.34 9,083,065.57

Note 2. Purchases
Product/Services Overall Unit No. of months Total

Price in a year

(monthly)

Feeds 150, 630 12 1807560

Vitamins, medicines, 20,440 12 245280

and other supplements
Fertilizers 20,254 12 243048

Plants, Flowers and 12,356 12 148272

Trees seeds
Home and Garden 18,657 12 223884
Accessories
Treats 23,980 12 287760

Grooming 26,660 12 319920

supplies
Accessories 49,900 12 598800

Total Purchases PHP 3,874,524

Note 3. Salaries and Wages

Employees Daily Salaries Monthly Yearly Total
Salaries
Marketing Manager 500 14,000 168,000

Financial Manager 500 14,000 168,000

Operations Manager/Sales 500 14,000 168,000

Manager

Cashier 357 10,000 120,000

Helper 357 10,000 120,000

Helper 357 10,000 120,000

Driver 357 10,000 120,000

Total Salaries and Wages PHP 984,000

Note 4. 13th Month Pay

 Employees Daily Salaries Monthly Salaries

Marketing Manager 500 14,000

Financial Manager 500 14,000

Operations 500 14,000

Manager/Sales

Manager

Cashier 357 10,000

Helper 357 10,000

Driver 357 10,000

Total 13th Month Pay PHP 72,000

Note 5. Benefits
Item Cost No. of Monthly No. of Total

employees months

SSS 488.80 4 1,955.2 12 23,462.4

Pag-Ibig 130 4 520 12 6,240

PhilHealth 137.50 4 550 12 6,600

Total Benefits expense PHP 36,302.4

Note 6. Utilities
Item Cost No. of months Total

Electricity 8,000 12 96,000

Internet connection 1200 12 14,400

Fuel 12 12 144,000

Total Utilities expense PHP 290,400

Note 7. Rent Expense

 Item Cost No. of months Total

Rent 15,000 12 180,000

Total Rent Expense PHP 180,000

Note 8. Advertising
Item Cost No. of Months Total

Advertising 1,000 12 12,000

Total advertising expense PHP 12,000

Note 9. Furnitures and Fixtures

Item Quantity Cost Total

Table 1 3,000 3,000

Divider/shelves 5 5,000 25,000

Tarima 5 250 1,250

Chair 1 1,000 1,000

Containers 3 500 1,500

Total Furnitures and Fixtures PHP 31,750

Note 10. Machineries and Equipment

Item Quantity Cost Total

Scale 2 1,279.00 2,558

Galvanized and Plastic 5 100 500

Scoops

Electric Fan 2 2,000 4,000

Fire Extinguisher 1 1,600 1,600

Total Machineries and Equipment 8,558

Note 11. Office supplies expense

Items Cost Quantity Total

notebook 15 2 30

Pen 7 10 70
 Tape 10 10 100

Calculator 1,000 1 1,000

80 2 160
Scissor
100 2 200
Stapler
Total Office Supplies Expense PHP 1,560

Note 12. Cleaning Tools

Items Cost Quantity Total

Broom 60 2 120

Dustpan 250 2 500

Trashcan 500 2 1000

Total Cleaning tools expense PHP 1,620

Note 13. Cleaning Supplies

Items Cost Quantity Total

Alcohol 75 3 225

Total Cleaning supplies expense PHP 225

Note 14. Permits and Registration

Particulars Amount

Barangay Clearance 500

Business Plate 350

Mayors Permit 2,504

Business tax 1,400

Sanitary Permit 2,064

Health Certificate 200

Occupation Permit 200

Fire Safety and Inspection 1,340

Zoning 400

DTI 500

Documentary Stamp 50
 BIR 500

Cedula 30

LTO Registration 2,000

Total Permits and Registration PHP 12,038

Note 15. Renovation Cost

Item Cost Total

Renovation 60,000 60,000

Total Renovation Cost PHP 60,000

Note 16. Other Expenses

Items Cost Quantity Total

Face mask 100 1 box 100

cellphone 7,000 1 7000

200 5 1000
Lights
Total Other Expenses PHP 8,100

Note 17. Vehicle

Item Cost Total

Vehicle (multicab) 155,000 155,000

Total Vehicle Cost PHP 155,000

Note 18. Depreciation

Item Cost Useful Life Total

Tables 3,000 5 600

Electric Fan 2000 5 400

Dividers 5,000 5 1,000

Chairs 1,000 5 200

Cellphone 7,000 5 1,400

Vehicle 155,00 10 15,500

Fire extinguisher 1,600 5 320

Total Depreciation PHP 19, 420