PAHO

BO ESTILO DI BIDA, E MIHO MEDICINA

DRAFT SCRIPT

‘ABO TA CLA P’E CHALLENGE?’

CONCEPT:
TAKING ADVANTAGE OF THE ‘NEW YEAR, NEW ME’ RESOLUTIONS, WE SHOW HOW
ONE PERSON HAS A CHECKLIST IN HIS HANDS, CROSSING OUT ALL OF THE CHALLENGES HE IS
ABOUT TO ENROLL TO, AT THE END, A “DVG/PAHO REPRESENTATIVE” SUDDENLY SHOWS UP
AND IN A COMEDIC WAY SUBTLY CORRECTS THE PERSON THAT YOU CAN ONLY CHOOSE 1 CHALLENGE,
NOT ALL OF THEM, THEN WE CUE THE CALL-TO-ACTION.

GOAL:
TO CAPTURE THE ATTENTION OF PEOPLE; IT IS NEW YEARS, IF YOU ARE
PREPARING YOURSELF FOR YOUR NEW YEAR’S RESOLUTION PLAN, WE’VE GOT YOUR BACK!
THIS VIDEO IS TO ATTRACT THE ATTENTION OF THE COMMUNITY, TO STIMULATE CURIOUSITY AND
INTEREST IN THE PROYECT AND CHALLENGE.

CAST:
BUCHI - [SAMIR ANGEL]
HE IS A REGULAR ARUBIAN GUY WHO HAS DECIDED TO MAKE HIS NEW YEARS RESOLUTION
LIST, AND DECIDED TO PARTICIPATE IN THE PAHO HEALTH CHALLENGE AND WANTS TO PARTICIPATE IN ALL OF THEM.
 SCRIPT:
SHOT 1
CLOSEUP OF HAND TOSSING CIGARETTES N TRASH CAN.

SHOT 2
CLOSEUP OF HAND MARKING THE FIRST BLOCK OF A CHECKLIST
 SHOT 3
SHOT OF BUCHI DOING JUMPING JACKS THEN CROSSES THE NEXT
THING ON THE LIST [EXERCISE]

SHOT 4
PERSON PUTS A CHAIN LOCK ON HIS FRIDGE,
AND SETS A TIMER ON HIS WATCH, CROSSES THE NEXT THING ON THE LIST.
[EMOTIONAL EATING]
 SHOT 5
BUCHI PUTS ON WAR PAINT ON HIS FACE AND SAYS:

BUCHI
E ANJA AKI SI MI TA BAY GUERRA!

SCREEN GOES BLACK

TEXT ON SCREEN+VO:

ABO TA CLA PA E CHALLENGE?

SCOHE UN SOLO CHALLENGE Y PARTICIPA

DEN UN RETO DI 30 DIA PA MEHORA UN HABITO CU
POR CONTRIBUI NA MIHO SALUD Y UN SISTEMA IMUNOLOGICO MAS FUERTE.

SHOT 6
CG/VISUAL TEXT WITH PAHO BACKGROUND THEME

BO ESTILO DI BIDA, E MIHO MEDICINA.

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