COMPANY’S OVERVIEW:

The Fatima Fertilizer Company Limited was incorporated on December 24, 2003, as a joint
venture between two major business groups in Pakistan namely, Fatima Group and Arif Habib
Group. The foundation stone of the company was laid on April 26, 2006 by the Prime Minister
of Pakistan. The construction of the Complex commenced in March 2007 and is housed on 950
acres of land.

The fertilizer complex is a fully integrated production facility, capable of producing two
intermediate products, i.e., Ammonia and Nitric Acid and four final products which are Urea,
Calcium Ammonium Nitrate (CAN), Nitro Phosphate (NP) and Nitrogen Phosphorous Potassium
(NPK) at Sadiqabad, Rahim Yar Khan.

The Company is listed on Pakistan Stock Exchange, through a successful initial public offering
(IPO) in February 2010. 200 million ordinary shares were offered to the public bringing the
issued Share Capital from 1,800 million to 2,000 million shares.

VISION:
“To be a world class manufacturer of fertilizer and ancillary products, with a focus on safety, quality and positive
contribution to national economic growth and development. We will care for the environment and the communities we
work in while continuing to create shareholders' value.”

Mission:
 To be the preferred fertilizer company for farmers, business associates and suppliers by providing quality
products and services.
 To provide employees with an exciting, enabling and supportive environment to excel in, be innovative,
entrepreneurial in an ethical and safe working place based on meritocracy and equal opportunity.
 To be a responsible corporate citizen with a concern for the environment and the communities we deal with.

BOARD OF DIRECTORS:

ARIF HABIB CHAIRMAN/ NON-EXECUTIVE DIRECTOR

FAWAD AHMED MUKHTAR CEO
FAZAL AHMED SHEIKH EXECUTIVE DIRECTOR
FAISAL AHMED MUKHTAR NON-EXECUTIVE DIRECTOR
MUHAMMAD KASHIF HABIB NON-EXECUTIVE DIRECTOR
TARIQ JAMALI INDEPENDENT DIRECTOR

MANAGEMENT TEAM:
 ASAD MURAD CEO
OMAIR AHMED MOHSIN DIRECTOR LEGAL & CORPORATE AFFAIRS
RIZWAN QAMAR CFO
AUSAF ALI QURESHI DIRECTOR SPECIAL PROJECTS
SADIA IRFAN DIRECTOR HR
IFTIKHAR MAHMOOD BAIG DIRECTOR BUSINESS DEVELOPMENT
KHURRAM JAVED MAQBOOL DIRECTOR SALES & MARKETING
HASSAN ALTAF DIRECTOR STRATEGY
AHSEN UD DIN DIRECTOR TECHNOLOGY DEVISION
ATIF ZAIDI CIO
SALMAN AHMED DIRECTOR INTERNAL AUDIT & RISK ASSURANCE
FAISAL JAMAL CORPORATE HSE & TECHNICAL SUPPORT
MANAGER

SHAREHOLDING PATTERN:
Pattern of Shareholding as at December 31, 2020
 Categories of Shareholders Shares Held Percentage

Directors, Chief Executive Officer, and their Spouse and Minor Children 601,545,739 28.65

Associated Companies, Undertakings and Related Parties 891,439,688 42.45

Sponsors 335,803,995 15.99

Executive 508,697 0.02

Public Sector Companies and Corporations 12,999,955 0.62

Banks, Development Financial Institutions, Non Banking Financial Institutions, 83,658,349 3.98
Insurance Companies, Takaful, Modarabas and Pension Funds

Mutual Funds 2,955,196 0.14

General Public    

  a. Local 53,241,872 2.54

  b. Foreign 770,497 0.04

Foreign Companies 3,519,430 0.17

Others 113,556,582 5.41

Total 2,100,000,000 100.00

Values & Behaviors

These are the values that Fatima Fertilizer Company Limited epitomize, and are reflected in all its transactions and
interactions. Congruence to these values has been a part of its business strategy. They are bound in the very fabric
of the organization, shaping and shaped by organizational processes, procedures and practices.

 Integrity
 Innovation
 Teamwork
 Safety, health, environment, and CSR
 Customer Focus
 Excellence

Memberships and Awards

Memberships
  Lahore Chamber of Commerce & Industry
 Multan Chamber of Commerce & Industry

Awards
 ATD (USA) BEST Award 2017
 ATD (USA) Excellence in Practice Award 2017
 RoSPA Award: Silver in 2016, Gold in 2017, 2018 & 2019
 BSC International Safety Award 2014 till to date. Distinction in 2019
 NFEH CSR Award 2013 till 2018
 NFEH Fire & Safety Award 2018
 NFEH Environment Award 2019
 National Safety Council Excellence in Safety Award 2019
 WWF Green Office Certified 2018 & 2019

PRODUCTS & SERVICES:

Sarsabz Calcium Ammonium Nitrate

In farming, the efficient supply of nutrients to the plants, with a low level of losses, is of great importance. This applies primarily
to nitrogen, which has a direct influence on crop growth and development. Due to its special properties, the supplies of nutrients
are quick and for a longer time. Sarsabz Calcium ammonium nitrate (CAN) is a granulated nitrogenous fertilizer that
supplies nitrogen to plants in a balanced and secure manner. The combination of ammonium nitrogen and nitrate
nitrogen makes Sarsabz CAN a special product with neutral chemistry (pH). The excellent granulation and specific
surface coating has very good spreading properties.

Sarsabz Urea
Urea is widely used in the agriculture sector both as a fertilizer and animal feed additive, which makes the production of Sarsabz
Urea considerably high in comparison to other fertilizers in the country. Sarsabz Urea releases nitrogen into soil which is
thereafter taken up in by the plants. Once applied to the soil, Sarsabz Urea undergoes vital transformations and
breaks up into ammonium form and this total process is dependent on soil moisture. As soon as Sarsabz Urea
dissolves in the soil, it forms around it a zoning layer of high pH and ammonia concentration turning the soil to be
acidic and toxic at the same level. Sarsabz Urea is available as prills that are crystalline white and highly resistant to
moisture and thus facilitate long time storage as well.

Sarsabz Nitrophos
For farmers, choosing the right fertilizer for their soil is very important. In Pakistan, the soils are calcareous, have high pH and
are alkaline in nature. Sarsabz Nitrophos (NP) being highly acidic is the most suitable fertilizer for these soil types. Sarsabz
Nitrophos (NP) is a granulated fertilizer in which each grain has equal amounts of Phosphorus (P) 20% & Nitrogen
(N) 22%. In addition to this, NP being a highly acidic product with a pH of 3.5, is the most suitable fertilizer for soils
that have a high pH and are alkaline in nature.
Farmer Support & Education

Mission Statement
Enhance farm productivity & profitability by improving farmer's knowledge & perception on balanced fertilizer use.

Activities for the Services of farming Community: 

 Seminars:

 Farmers meetings:

 Farm visits / individual contacts: 

 Product demonstrations & Field days:

 Research trials:

 Team Training:

 Training of FFCL field staff & Allied Industry Field Staff:

 Publication and distribution of Technical Literature:

 Biological Control Services:

 Soil Sample Analysis:

CSR:

Fatima Fertilizer Welfare Hospital

Fatima Fertilizer Welfare Hospital (FFWH) is a key project of Company's vision towards community welfare.
The Company, under the guidance of Government of Punjab has undertaken to establish a modern welfare hospital
in the vicinity of Plant site, to cater for the needs of underprivileged of the area.

This is the first ever initiative of its kind and magnitude in private sector.

At Fatima Fertilizer, corporate social responsibility revolves around a self-regulating mechanism and the business is monitored
and adheres to the Laws, ethical standards and internal values.

SWOT ANALYSIS:

STRENGTHS:

 Capital intensive nature of the sector. The players operating in this sector are financially
strong.
 Strong financial strength
 Cheap labor and heavy demand.
 Devotes considerable time and effort to promoting awareness regarding good
farming techniques and methods among the growing community
 Strong distribution network all over country that helps availability even in far-flung
areas.

WEAKNESSES:

 Low capacity as compared to demand.

 Urea made by the company is of more powdered form as compared to the Urea
made by its competitors.
 Dependence on imported feed stock suppliers and special repair & maintenance
facilities.

OPPORTUNITIES:

 As the demand is high as compared to supply, fertilizer sector as an opportunity

to expand capacity to fulfill the demand.
 Proper sales promotion.
 Quality should be improved gradually with the results and trends in the market.

THREATS:
 Scarce water resources
 Load shedding f gas and hike in fuel prices.
 Removal of subsidy.