Executive Summary

McDonald's is one of the largest franchises in the world. Currently they're serving 117
countries in the world.  McDonald's always focus on serving the best food with an
outstanding service to the customers. They also work on being a socially responsible
company while trying to sustain a good environment. Since the restaurant serves in many
countries, it's obvious that they face many challenges while operating their business.
Throughout our project, we tried to describe how they how they balance the cultural
differences between the country of origin (USA) and the host country (South Korea). We
tried to identify the cultural factors in two different regions and describe how these factors
impact on the customers while analysing their business strategies. Consumers of different
regions have different preferences due to their different cultural factors. Food and culture are
interconnected.  Even though the process of making food, attracting the consumers, serving
the customers, advertising, giving offers and discounts are very simple and basic tasks to be
done; yet these factors depend on the nation's cultures and values. There are countries where
McDonald's hasn't entered yet. We chose Bangladesh as a new country where they can enter
and invest. We analysed and found that due to the huge population of Bangladesh and
Bangladeshi people's love for different types of food, this country can be a good target for
McDonald’s. But the strategies has to be different in this case as the food habits, cultural
values, societal infrastructures are different here.