A successful Women Entrepreneur in Pakistan MARIA.

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Maria B. the woman is a fine confluence of art and enterprise. Her fashion house by the same name is the only one in Pakistan that has a standardized sizing system, comes up with 5 new collections each year, exports 3 product lines, does textiles and couture bridals under one roof, markets 5 different product lines and is headed by Maria; a trained designer.

How she Became a successful entrepreneur?
Childhood of Maria.B:
Maria B¶s father was in the army. She stayed at beautiful places like Quetta and Mangla where she used to play in the "wild" for hours on end. She was quite the proverbial natures child.

Development of Fashion and Business sense in Maria .B:
From quite an early stage, seeing her mom dress up was a favourite hobby for her.Though she was really young, she still remember the bold and vibrant prints of the late 70s and early 80sshe always loved dressing up.

Education:
She did her O and A level from Karachi. In 1994, she was offered a place at the prestigious St. Martin School of Fashion in London but chose to be at the Pakistan School of Fashion Design where she went on to top for four consecutive years. The staunch patriot defends her decision back then saying, ³I wanted to stay in my country and be close to the people and fabrics I was to work with later. The PSFD was also syndicated with the La Chambre Syndicale in France which is the best fashion school in the world, so I didn¶t need to go elsewhere.´

Acheivements:
Her brilliance manifested while she was still in school. As a third year student in 1997, Maria represented Pakistan along with some of her batch mates at the prestigious µLes Etoiles de la mode¶ World Young Designers Award held in Belgium. Competing against 22 countries, Maria finished among the top three in the final world rankings.

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Production of Maria B¶s Company: According to Maria her company¶s production is the highest among the local fashion industry for these three lines on a monthly basis. Lahore at a time when her peers and seniors were still operating from their homes. at the time my advertisement agency presented her with a few options for a memorable brand name for her and she stuck with MARIA. is the largest retailer of women¶s designer wear in Pakistan.B (A name) She wanted to change the Pakistani fashion mindset by introducing a brand name based on the designer.short for Maria Butt. manufacturing and retailing a wide range of prêt. Her unique selling proposition and her individual philosophy has been in her words. What started out ten years ago as a shop in Lahore with 10 employees is now a million dollar company. Maria B. Her vision was to develop the ready-to-wear market. affordable pricing and distribution across 4 cities in Pakistan with more outlets in the pipeline.B Back then Maria¶s vision was ³to become Pakistan¶s first International brand in fashion´ and she had to start out in a country where her field of specialization was nascent.Maria . which is the international norm. the only Pakistani designer label to have reached out to the maximum number of women through its diverse product range. First outlet by Maria. . Vision of Maria. couture and unstitched lawn .´ Her success is phenomenal from a business point of view. or at rented houses. opened her first outlet in 1998 in DHA Commercial Block.B A media darling of the local press. µto provide high fashion with affordability¶. Success: One success led to another and today Maria B. A spirited Enterprener: The spirited entrepreneur¶s label holds the unique distinction of designing.B.

I have 10 new goals lined up ahead. She has also conducted workshops for PSFD students besides being on PSFD¶s Board of Governors and acting as Jurist for the school¶s events. Latest offering: Not content with lapping her prior achievements and basking in their glory. She says. My new goal is to become a lifestyle brand within the next ten years.B: For Maria to achieve her first goal of going international has not been enough. She has lectured frequently on entrepreneurship at LUMS where the MBA students are required to do a case study on her. Future goals of Maria .Online selling: Maria B. Maria keeps coming out with new brands each year. A inspiration for fashion students and for entrepreneurs: Maria¶s consistent triumph through her career is an inspiration for both business and fashion students. ³whenever I fulfill a goal. Her latest offering is the Mgirl brand for young women with a global fashion sensibility. is the combination of a creative sense and a business acumen´ . The reason behind the success of Maria B. is also the only Fashion House in Pakistan that sells online and gets shipping orders from as far as the Netherlands.

Says she.So Maria. The biggest hurdle was to train women to look beyond embellishments and focus on trends and cuts that suited them. A rise in the rates of these laws can increase business expenditures and may decrease revenues.B usually face these problems of cultur and taste. income levels etc.´ That is the culture she has tried to develop in her shops all over the country.B Socio-Cultural Forces As Maria.So the negative economic factors are the hurdles for MARIA.B is popular all over the asia and west side and culture an taste varies region to region.She invest in Real estate aswell.So political factors are the hurdles for MARIA.How Maria. It really put me off and I used to tell my mother that I¶d open a shop one day that would have clothes for everyone.B Economic Forces Economic forces that impact an industry¶s activities include interest rates. y Political forces: Changes in tax and labor laws. That everyone would be welcome in it. Problems faced by Maria B: y Her success can perhaps also be attributed partially to her philosophy of µmaking high fashion affordable. She recalls how she used to frequent a boutique in Karachi when she was in her teens and found the clothes very expensive. ³The manager of the boutique used to treat me like a nobody because I couldn¶t buy the stuff on my own.If income level is highe then people buy expensive items otherwise not. .After success of her first outlet she earned high profit and she invested that profit in stocks and earned money for next oulet. can directly affect an industry¶s revenue and growth structures.B pool the resources for her business: In start her parents fully support her morally and financially aswell.She earns high profit from her business and invest that profit further and by this she is expanding her business year by year.

B A successful Women Entrepreneur .MARIA.

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