Program

Course
Date
Case
Professor
Total Points
Name and (ID Number)
File Name

Instruction #
1
2

4
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9

10
 Final Individual Assignment
MSM - MBA
Decision Making Tools
September 2021
"Coffee 09"
Khaled Wahba
70 out of 100
Write Your Full Name (ID)
MBA-DMT-YOUR FULL NAME and ID NUMBER

Important Instructions
Before you start make sure to write your Full Name and ID NUMBER in ROW 8
Now save the file on your computer under the name as shown above in Row 9 and append y
After you finish the assignment, make sure to copy the last updated file to your computer and
per email or as agreed upon (probably Moodle).
Before uploading the file to the Cloud Service make sure that you are able to open the file aga
again.
Now relax and start the assignment, good luck and have fun, K.W.
Goto sheet "Case Study and Requirements" and read it carefully and know what are the requir

Make sure to save your file frequently, and it is not bad idea to make a new copy (version) afte
Make sure to upload the last UPDATED (version) file when you finish.
(Re)Name all your sheets in a way to indicate its content and to indicate which Requirement?
Regression, etc.
Don’t forget to upload the two files (This Excel file and the PPT or PDF) on the Cloud Service as
Program Coordinator at FHR.
 70 10
Final Grade
"Coffee 09" is a coffee retailer that is in a phase of further developing its current product portfolio
attributes. "Coffee 09" 's board believes that the consumers do not really consider all attributes as
Moreover, the board wants to know how each attribute is perceived by the consumers with respec
is ready to focus more on the important attributes when they offer their coffee in the future. To do
the decision-making buying behavior of its consumers while buying their coffee. They asked their c
attributes as well as their overall satisfaction towards the current product offering.

Imagine that you have received the below letter from the CEO (me :-).
 
YOU DOMs./Mr.
Dear NOT NEED THIS INFORMATION FOR THE EXAM ANSWERING
Colleague 21 09 2021
if you are interested in the original study (the theoretical part), please visit this link, but note the exam data is different and is no
As you know "Coffee 09" is undergoing a phase of improving its operations and strategy in next ye
https://www.researchgate.net/publication/321839656_Attributes_considered_by_coffee_consumers_during_their_buying_decis
relevant data analysis on the collected data and drawing your conclusions accordingly. The board i
recommendations in front of them soon. The presentation (PowerPoint) should take place on the a
 
Just to remind you that your presentation (PPT) must include the following:
Business Problem, Big Business Question, Framework with all types of variables (dependent,
business questions, and data analytics questions. Moreover, I expect your ppt to show a sum
descriptive analysis, testing against the benchmark, important visualizations (such as histogr
and important regression coefficients (build the best model) as well as segmentation (includi
your findings in the presentation by showing the t-values (critical and data-driven), beta (reg
squared, etc.
 
My advice for you, if you want to impress the board and, Me :), you should come up with ve
crunching the data as much as you can. As an example; in addition to what you have done b
variable with another one and keep the same independent variables and moderating variab
could repeat the model-building exercise again where you might find different, yet interestin
the board in taking actions; show your insights. Moreover, you may want to split your data a
variables), such as gender, age group, etc. (and maybe a combination of them if necessary a
and then perform data analysis again on this new segment of consumers. Maybe you find ou
happy? Another issue you may try is by changing the alpha from 5% to 20%; Would the resu
board to apply next year?
 
I am confident that you will do a great job and the board may promote you (give you a good
 
Good luck
CEO – "Coffee 09"
Note: It is expected that you upload ONLY TWO files:
(1) this excel file (or the output of JASP) includes all analyses you have performed, and
(2) the PowerPoint presentation (ppt or in a pdf),
on Moodle note later than the stated due date.
 rent product portfolio (coffee products). The current product offering has 13
nsider all attributes as important when they buy their coffee from "Coffee 09".
consumers with respect to the market's benchmarks of importance. The board
ee in the future. To do so, "Coffee 09" has conducted a survey to understand
ffee. They asked their consumers about their perception regarding the 13
ffering.

am data is different and is not from this article

and strategy in next year. I would like you to take over this task
by conducting
s_during_their_buying_decision_process_a_study_using_factorial_analysis
ccordingly. The board is expecting you to prepare and present your
ould take place on the agreed upon-date (deadline).

variables (dependent, independent, and moderating variables), specific

your ppt to show a summary of data analysis you performed such as
zations (such as histograms, boxplots, and maybe scatter plots), correlations,
s segmentation (including the moderating variables). Do not forget to support
data-driven), beta (regression coefficients) values and their critical ranges, R

hould come up with very important and significant results by squeezing and
what you have done before, you may want to change the dependent
and moderating variables as above. With this new dependent variable, you
different, yet interesting results that maybe be different and important for
want to split your data according to a certain customer profile (as per Z
n of them if necessary and applicable, it is your choice with a good reason)
mers. Maybe you find out why this specific customers segment is happy or not
to 20%; Would the results change? Which alpha you may recommend the

te you (give you a good grade, I mean :) ), should they get impressed.

ve performed, and
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4
5

6
7
8
9
10
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12
13
14
15
16
17
18

19
20
21
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 Description of Database Variables
Variables Description
Database Classification Variables for the Consumers
X1 Consumer Type
X2 Gender
X3 Age Group
X4 Location
X5 Payment Method
Attributes of Importance (scale from 0 to 10) when the consumers buy the C
X6 The coffee’s taste (stronger/weaker)
X7 The type of coffee (organic, gourmet, traditional, cappuccino etc.)
X8 Having a pretty package
X9 Being the brand that I am used to buy
X10 Having recyclable packaging
X11 Being a premium brand
X12 Being available in the location I was making the purchase
X13 Being on sale
X14 Having the necessary information on the package label
X15 The type of packaging (padded, vacuum, glass etc.)
X16 Being pesticide-free
X17 Having the seal of quality/purity (ABIC Seal, it is a brazilian standard for sealing)
X18 The roasting point of the coffee (traditional, extra strong etc.)

Outcome/Relationship Measures
X19 Overall Satisfaction regarding the current coffee they buy from "Coffee 09" (scale from 0 to 10)
X20 Likelihood to recommend the current coffee (scale from 0 to 10)
X21 Likelihood of Future Purchase of this current coffee (scale from 0 to 10)
X22 Current Purchase Level of the current coffee from "Coffee 09" (scale from 0 - 100%)

DATA WAREHOUSE CLASSIFICATION VARIABLES

Five variables were extracted from "Coffee 09" 's data warehouse to reflect the basic consumers characteristics and
as follows:
X1 Consumers Type -- Length of time a particular customer has been buying from "Coffee 09":
1 = less than 1 year
2 = between 1 and 2 years
3 = longer than 2 years
X2 Gender -- Gender of the Consumer:
0 = Female
1 = Male
X3 Age Group -- Two Age groups were defined based on cut-off age at 30 years old:
1 = Consumer who is older than 30 years old
0 = Consumer who is younger than or equal 30 years old
X4 Location -- Consumer Residency Location:
1 = District A
2 = District B
X5 Payment Method -- How consumer does pay for the Coffee:
1 = Cash
0 = Credit Card

end of this sheet

Benchmark for the Mean
8.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
6.9
7.0
7.1
7.2
7.3

Benchmark for the Mean

7.4
7.5
7.8
60.0
ID X1 X2 X3 X4 X5 X6 X7 X8
1 2 0 1 2 1 9.0 3.8 2.4
2 3 1 0 1 0 8.3 2.9 4.7
3 3 0 1 2 1 9.6 3.2 5.6
4 1 1 1 2 0 6.4 3.6 6.6
5 2 0 1 1 1 9.5 3.4 5.1
6 1 1 0 2 0 6.5 2.3 3.1
7 1 1 1 2 0 7.2 3.4 4.9
8 2 0 1 2 0 5.7 3.8 3.9
9 2 1 1 2 0 6.2 3.5 5.0
10 1 0 1 2 0 5.9 4.9 4.9
11 3 0 1 1 1 8.9 3.3 4.5
12 1 0 1 2 0 6.0 4.9 6.1
13 1 1 0 1 1 9.0 5.6 4.7
14 3 1 0 1 1 9.6 3.5 5.7
15 2 0 1 2 1 6.4 4.2 4.4
16 3 0 0 1 0 9.2 3.2 4.4
17 2 1 0 2 1 6.0 4.3 6.6
18 2 0 1 2 0 6.3 4.3 5.2
19 2 1 1 2 0 6.1 3.8 5.3
20 3 0 1 2 0 9.2 4.2 4.0
21 1 0 0 2 0 5.3 3.4 7.3
22 3 1 1 2 1 9.4 6.1 7.1
23 2 0 0 1 1 8.6 3.5 7.6
24 3 0 1 2 1 9.5 2.4 2.6
25 1 0 0 2 0 5.3 3.7 5.6
26 2 0 1 2 0 6.5 3.6 6.8
27 3 0 0 1 0 8.8 3.3 6.9
28 1 1 0 2 0 7.0 3.2 5.2
29 3 0 0 1 0 8.4 3.0 5.3
30 1 1 1 2 0 7.9 3.5 2.7
31 1 1 0 1 1 7.3 3.5 8.6
32 1 0 1 2 0 7.9 2.3 7.0
33 1 1 1 2 0 6.2 3.5 6.6
34 2 1 1 2 0 7.5 3.1 6.5
35 1 0 1 2 0 6.7 4.0 5.2
36 1 0 0 1 0 8.7 3.5 6.2
37 2 0 0 1 1 9.1 3.5 5.6
38 3 0 1 2 1 9.5 3.9 6.0
39 2 1 1 2 0 8.5 4.0 3.9
40 1 0 0 2 0 6.1 5.0 2.3
41 2 1 1 2 0 8.1 3.3 3.2
42 2 1 0 1 1 9.6 3.6 4.5
43 3 0 1 1 1 9.7 5.3 4.5
44 2 1 1 2 1 4.9 5.3 6.9
45 3 1 0 1 0 7.7 3.0 4.2
46 2 0 1 2 0 6.0 4.1 5.3
47 3 1 0 1 1 9.8 4.3 6.9
48 2 1 1 2 0 5.3 4.0 7.3
49 3 0 0 2 1 9.6 4.1 3.5
50 3 1 1 1 1 8.0 4.3 4.5
51 1 0 1 2 0 6.4 3.2 6.4
52 3 1 0 1 0 7.9 3.0 3.9
53 3 0 1 2 1 9.3 2.6 4.3
54 1 1 0 1 1 7.2 2.8 5.3
55 2 1 1 2 0 7.7 3.5 4.1
56 3 1 0 1 0 9.6 4.3 7.3
57 2 0 1 2 1 7.8 5.6 4.5
58 3 1 0 1 0 7.1 3.6 4.6
59 3 1 0 1 0 9.6 4.7 5.4
60 3 1 1 2 0 9.9 3.1 7.1
61 3 0 0 1 0 8.5 3.4 8.8
62 2 0 1 2 1 8.5 3.8 6.4
63 1 0 0 1 1 8.6 4.3 3.7
64 1 0 1 2 0 8.2 2.4 6.5
65 1 0 1 2 0 6.2 3.9 5.8
66 2 1 1 2 0 6.1 4.0 3.7
67 2 1 0 2 0 5.4 3.8 7.3
68 2 1 0 2 1 5.6 3.9 4.5
69 1 1 1 2 0 7.4 3.4 4.4
70 2 0 1 2 0 6.5 3.9 2.5
71 3 0 0 2 0 9.4 4.1 6.3
72 1 1 0 1 1 7.1 2.9 3.3
73 2 0 1 2 0 6.5 4.1 3.2
74 3 0 1 2 1 9.9 4.3 7.8
75 2 0 1 2 1 8.2 4.1 5.2
76 3 0 0 1 0 9.6 3.1 6.5
77 1 0 0 2 1 7.4 3.1 7.4
78 2 1 0 1 1 9.8 3.5 7.4
79 3 0 0 1 1 9.6 3.3 6.4
80 1 1 1 2 0 7.2 3.5 4.7
81 3 0 1 1 0 9.9 3.2 7.1
82 3 0 0 1 0 8.3 3.5 6.5
83 2 0 0 1 1 8.5 2.7 5.9
84 1 1 0 2 0 6.5 3.6 7.1
85 2 0 0 1 1 7.3 2.8 6.6
86 1 1 1 2 0 7.8 3.5 4.1
87 1 0 0 2 0 4.6 3.6 1.1
88 2 0 0 1 1 7.5 2.1 8.3
89 2 1 0 1 1 8.6 3.6 5.6
90 2 1 0 2 1 5.5 5.4 7.9
91 3 1 0 1 0 9.6 3.6 7.1
92 1 1 0 2 0 7.4 3.8 3.8
93 3 1 1 1 1 9.0 4.4 4.5
94 3 0 1 2 1 9.3 3.5 5.2
95 3 1 1 1 0 9.2 3.6 4.2
96 1 1 0 1 1 8.3 4.4 5.5
97 1 0 0 2 1 6.9 2.9 2.9
 98 1 0 0 1 1 8.2 3.6 3.7
99 2 1 0 2 1 7.9 5.4 6.0
100 2 1 1 2 0 7.8 2.9 4.7
101 1 1 1 2 0 7.6 3.4 5.1
102 3 0 0 2 1 9.7 4.7 6.7
103 2 1 0 2 1 7.9 4.8 4.5
104 1 1 1 1 1 9.9 5.5 0.0
105 2 0 1 2 0 6.3 4.4 5.5
106 2 1 1 2 0 8.4 3.5 3.0
107 3 0 1 1 1 9.9 4.2 5.0
108 2 1 1 2 0 6.3 4.4 6.4
109 2 0 0 1 1 8.8 3.4 1.7
110 1 1 0 1 0 6.8 3.0 3.5
111 3 1 0 1 1 9.2 5.1 5.3
112 3 1 0 1 1 8.6 3.2 6.9
113 2 1 1 2 0 7.8 3.9 9.3
114 3 0 1 2 1 8.9 4.3 4.3
115 2 0 1 2 1 8.6 4.2 8.1
116 2 1 0 2 1 7.8 4.7 3.9
117 3 0 1 2 1 8.8 4.5 5.7
118 1 1 1 2 0 7.2 4.1 4.6
119 1 0 1 1 1 9.4 4.4 5.0
120 1 0 1 2 0 7.8 1.9 3.4
121 2 0 1 2 1 7.6 5.1 5.4
122 2 1 1 2 0 8.1 3.3 5.3
123 1 0 1 2 0 7.3 2.0 6.6
124 3 0 1 2 1 9.3 2.8 6.4
125 1 1 1 2 0 7.5 4.4 4.6
126 2 0 0 1 1 7.8 3.9 5.0
127 3 1 0 1 0 7.5 4.3 3.6
128 1 1 1 2 0 7.6 3.4 8.9
129 3 1 1 2 1 9.3 5.3 5.9
130 1 0 0 1 0 8.2 2.5 5.0
131 2 0 0 1 1 8.3 3.4 7.3
132 3 1 0 1 0 8.2 2.3 4.1
133 1 1 0 2 0 6.1 3.2 4.2
134 1 0 1 2 0 7.2 3.7 4.7
135 2 0 1 1 1 7.9 2.4 5.7
136 3 1 0 1 1 9.2 4.0 6.3
137 1 0 0 1 0 8.9 2.9 1.7
138 2 1 0 2 1 7.8 4.5 6.8
139 1 1 1 2 0 7.2 4.7 5.6
140 1 0 0 2 1 7.6 3.7 4.3
141 2 1 1 2 0 5.4 3.4 3.5
142 3 1 1 1 0 9.8 2.5 6.0
143 3 0 1 2 1 9.8 3.2 7.4
144 3 1 0 1 0 8.8 4.2 4.8
145 3 1 0 1 0 9.9 4.6 5.4
146 3 1 0 1 1 9.9 4.1 0.9
147 1 0 0 2 0 6.5 3.7 3.4
148 3 1 0 1 0 9.2 3.4 3.2
149 2 1 1 2 1 5.3 5.3 4.7
150 1 0 1 2 0 5.9 4.0 7.1
151 3 0 0 2 0 9.0 4.8 6.4
152 2 0 1 2 0 6.0 3.6 3.3
153 1 1 0 2 0 7.1 4.0 3.4
154 3 1 0 1 1 9.1 3.6 8.1
155 1 0 1 2 0 6.2 5.6 5.0
156 3 0 0 1 0 9.9 2.9 3.9
157 1 0 1 2 0 5.2 3.9 7.1
158 1 0 0 2 1 7.8 2.9 6.6
159 2 1 0 2 1 5.4 4.0 7.1
160 2 1 0 1 1 9.1 3.6 6.2
161 1 1 0 2 0 6.3 3.3 5.7
162 2 0 1 2 1 6.4 4.6 8.3
163 2 0 0 1 1 8.6 3.3 5.6
164 2 0 0 1 1 8.8 3.2 4.7
165 2 0 0 1 1 8.5 3.1 4.6
166 1 0 0 1 1 9.3 4.0 6.4
167 1 1 1 2 0 6.6 3.7 5.8
168 1 1 1 2 0 6.7 3.7 4.8
169 2 0 0 1 1 8.7 2.7 4.1
170 1 0 1 2 0 7.1 4.4 4.7
171 1 1 1 2 0 7.5 3.8 4.7
172 3 1 0 1 0 9.9 2.8 6.4
173 3 0 0 1 1 9.5 3.5 4.4
174 1 1 0 1 1 8.7 4.9 4.9
175 1 0 1 2 0 6.2 5.2 5.7
176 3 0 1 2 1 9.9 3.4 7.5
177 3 0 1 1 1 9.0 2.6 4.9
178 3 1 1 1 1 9.9 5.2 6.2
179 3 1 0 1 0 9.3 3.1 6.5
180 3 1 1 1 1 9.4 6.0 5.2
181 2 0 0 1 1 8.2 2.5 6.8
182 3 1 0 1 0 9.7 4.0 5.4
183 3 1 1 2 1 9.4 5.3 6.4
184 3 0 1 2 1 8.9 4.8 5.5
185 3 0 0 1 0 9.4 2.9 4.1
186 3 1 0 1 1 9.6 3.6 3.5
187 1 1 0 2 0 6.2 2.7 0.3
188 1 0 1 2 0 6.5 3.9 4.4
189 2 1 1 2 0 5.9 4.0 6.9
190 2 0 0 1 1 8.4 3.7 2.5
191 1 0 0 1 1 9.0 3.6 5.0
192 1 0 1 2 0 6.1 5.0 3.0
193 1 0 0 2 0 6.7 3.4 0.1
194 1 0 1 2 0 5.5 3.4 5.3
195 1 1 0 2 0 6.5 3.3 2.5
196 3 1 1 1 0 7.4 4.1 2.5
197 2 1 1 2 0 6.3 4.5 2.7
198 3 1 1 2 1 9.9 5.2 8.2
199 2 1 1 2 1 5.6 5.5 6.8
200 3 1 0 2 1 9.5 5.3 5.4
X9 X10 X11 X12 X13 X14 X15 X16 X17
5.9 4.8 4.5 6.0 6.5 4.4 4.7 5.2 4.7
7.3 3.7 7.5 3.3 5.5 5.5 4.2 3.5 4.2
6.2 5.1 7.6 5.5 4.2 6.3 4.6 5.2 4.3
3.9 4.3 5.2 5.0 8.7 6.9 3.9 4.6 4.5
4.6 1.7 5.8 4.3 6.8 6.6 3.9 4.3 3.9
4.4 3.8 4.6 3.4 8.6 5.3 9.6 4.0 4.4
2.2 1.7 1.9 5.2 9.4 5.1 2.3 2.6 3.7
4.5 4.5 4.0 5.5 7.0 5.7 4.5 3.8 6.4
6.5 3.6 5.7 5.8 9.2 5.9 4.3 3.9 6.1
6.3 5.1 5.1 5.7 8.1 5.4 5.5 4.5 6.1
4.6 2.7 6.5 4.7 6.5 6.0 7.8 3.8 3.4
3.9 4.8 4.3 6.7 8.1 5.5 6.5 3.4 4.7
6.7 4.7 7.0 6.3 7.6 6.8 5.3 4.7 4.6
5.1 2.9 9.0 5.2 6.9 6.2 2.7 4.5 2.6
6.6 4.4 6.3 5.6 8.3 6.5 5.6 5.2 5.8
6.4 3.2 7.5 4.0 5.0 6.1 5.3 4.4 3.7
5.8 3.4 5.8 4.5 6.5 6.3 5.2 4.0 6.5
7.1 3.3 6.0 5.7 7.9 6.7 6.5 5.6 5.7
6.8 3.3 5.4 5.8 8.8 5.2 6.2 4.4 5.9
6.2 5.0 4.9 7.4 8.8 6.0 6.8 4.1 6.0
5.5 4.4 4.3 5.1 8.7 7.4 5.0 3.1 5.1
6.3 5.8 8.0 7.7 5.0 6.3 6.3 4.1 2.8
4.9 3.2 7.1 4.9 3.8 7.1 6.0 5.0 3.2
6.9 2.6 7.2 4.2 6.6 6.7 3.9 6.8 4.8
5.1 3.7 4.8 5.2 7.9 6.6 4.1 5.0 5.6
5.9 3.6 4.1 5.4 7.2 5.7 3.5 5.8 6.6
5.6 3.6 7.5 3.7 4.9 6.8 7.1 5.4 4.0
5.9 2.7 5.1 4.4 8.6 6.7 5.9 4.3 5.2
6.1 1.9 7.6 3.7 4.5 5.3 6.7 5.9 4.1
3.6 5.2 3.7 5.1 7.8 5.3 7.7 4.5 5.5
3.9 4.0 6.4 4.3 5.4 7.6 3.5 4.0 2.8
4.5 2.1 4.7 3.4 6.4 6.8 6.2 3.3 3.3
4.8 5.8 4.9 4.9 9.0 5.3 4.7 3.9 4.2
6.0 5.5 4.3 4.7 8.9 5.6 3.5 5.1 7.0
4.1 3.5 5.2 6.6 8.0 6.6 5.8 2.7 4.6
4.1 3.5 5.7 2.4 5.3 6.0 6.8 2.7 2.4
4.3 3.9 6.2 4.9 6.8 6.4 3.9 3.8 3.8
7.4 2.5 8.2 5.8 7.4 6.2 4.4 5.3 4.3
5.8 5.3 5.2 5.0 8.5 5.5 6.8 4.4 7.0
4.8 5.2 3.8 5.8 8.0 5.2 7.0 4.3 4.8
5.7 3.4 4.4 5.4 9.3 3.8 1.5 5.0 6.3
5.3 4.3 6.1 4.7 8.2 5.2 6.3 3.9 4.3
6.6 5.7 6.4 5.7 7.0 4.7 4.1 4.6 4.4
6.9 4.0 5.5 7.4 5.9 7.5 5.4 4.9 6.2
7.2 3.2 7.2 3.0 5.1 5.4 3.7 4.3 3.9
5.9 5.8 6.3 5.9 8.2 6.6 4.8 4.8 5.5
6.4 3.2 5.7 4.1 3.6 7.1 3.7 5.2 3.8
7.5 5.9 6.1 6.3 8.6 6.9 4.7 7.1 6.9
5.7 4.1 6.6 7.1 6.4 5.6 6.9 4.2 3.5
5.9 4.6 7.0 5.8 4.6 5.5 3.2 4.1 3.5
3.8 3.9 4.3 4.6 7.8 5.8 4.8 4.4 3.3
7.9 2.2 7.5 2.9 4.9 5.8 4.8 4.6 4.7
5.9 3.6 7.7 4.3 6.0 6.0 9.5 4.4 4.8
4.7 2.9 6.5 4.6 5.4 6.0 4.6 3.5 2.7
6.0 2.7 4.1 4.4 8.3 5.1 4.5 4.9 6.7
5.7 4.3 7.0 5.7 7.1 6.5 6.1 3.8 3.3
7.5 4.2 7.7 7.2 9.7 6.2 7.3 5.6 6.2
5.6 5.4 6.6 5.2 4.2 6.9 6.4 4.4 4.1
4.1 3.9 4.9 4.4 3.6 6.6 4.7 3.5 4.3
6.8 2.9 5.8 3.1 5.8 6.1 7.5 6.0 5.1
6.2 3.2 7.7 4.3 5.2 7.0 4.7 5.6 4.0
5.0 4.7 4.9 6.0 7.2 5.4 4.1 2.2 5.0
4.6 4.2 5.0 4.7 5.4 5.4 6.9 4.5 3.8
4.4 2.0 4.3 2.9 6.1 6.3 4.7 3.3 2.9
4.0 4.9 4.9 4.6 6.9 6.6 4.4 3.2 3.2
6.7 5.4 5.3 5.6 8.3 5.5 5.3 5.2 7.0
6.2 2.6 6.1 5.7 6.1 7.2 6.0 5.5 6.5
5.7 4.3 5.2 4.8 6.4 5.3 2.8 4.9 6.2
3.8 2.5 4.6 4.1 8.0 5.1 5.3 4.2 5.0
5.7 3.8 3.5 5.7 6.8 5.7 5.8 5.0 6.3
5.8 6.1 5.5 6.6 8.7 7.3 5.9 5.8 6.1
4.1 5.1 6.0 4.2 5.0 5.7 2.1 2.8 2.5
6.2 6.9 6.3 5.5 8.4 4.8 6.4 4.7 5.4
4.4 5.5 7.0 6.5 6.4 7.3 4.4 4.1 3.0
5.1 4.8 5.1 6.3 7.2 5.6 3.6 4.8 4.9
5.5 5.7 6.1 4.9 4.7 7.5 8.1 3.1 4.6
4.3 4.8 4.0 4.7 7.9 8.0 6.8 4.8 6.0
6.7 5.0 6.0 5.0 8.4 7.0 2.1 4.5 4.2
7.5 5.2 7.8 5.8 4.5 6.7 2.8 5.5 4.6
4.1 3.5 5.0 6.3 7.9 6.2 3.2 2.8 2.9
4.3 4.2 6.0 4.2 4.8 5.5 7.0 3.4 3.8
4.8 2.4 6.7 5.0 6.7 6.3 4.6 4.4 4.1
3.6 3.0 5.3 4.0 6.4 6.6 4.2 2.8 2.8
3.8 2.2 2.8 5.5 8.2 7.5 6.0 2.0 4.1
7.0 1.5 7.1 3.8 6.4 6.2 3.9 5.1 3.6
4.9 3.1 3.8 5.0 7.5 5.1 2.8 3.3 5.7
3.1 3.8 4.5 4.5 8.5 4.2 7.6 2.7 4.4
6.2 3.7 7.6 4.2 6.2 6.8 7.4 5.0 3.7
5.0 4.4 6.3 4.3 8.4 6.7 4.7 4.6 4.2
7.2 5.8 6.1 7.9 6.0 7.6 5.0 5.4 6.9
4.1 4.1 6.6 4.9 6.9 7.2 4.7 4.3 2.8
3.0 2.0 3.2 4.9 9.9 5.5 3.8 2.3 4.3
5.1 3.9 8.9 5.1 6.8 6.4 7.1 4.0 2.4
8.2 4.5 8.0 6.4 4.8 6.6 5.0 4.8 4.4
4.9 5.0 5.9 5.5 7.7 5.6 4.6 3.8 3.0
5.3 2.3 6.0 5.3 6.2 6.2 3.5 4.9 3.1
4.4 4.4 3.9 5.0 7.1 4.9 6.7 4.4 5.9
3.0 3.1 6.0 3.0 5.9 5.4 4.3 3.4 2.7
5.1 5.6 5.8 6.8 8.1 5.9 5.6 4.7 5.3
5.5 6.2 3.8 4.3 9.3 6.1 5.4 3.2 5.7
4.9 3.6 3.8 4.7 7.9 5.8 4.8 2.7 5.2
4.6 5.3 6.4 6.0 6.8 7.1 9.2 4.8 4.6
4.5 5.3 5.3 7.3 8.2 5.4 5.5 3.8 4.7
5.7 5.0 6.9 6.6 7.3 3.9 4.8 5.7 4.5
7.0 4.2 6.0 6.4 9.1 6.6 6.5 5.1 5.2
5.7 3.8 5.1 4.8 9.0 5.9 5.5 4.0 6.0
6.7 4.8 7.3 5.8 7.5 6.5 5.1 4.2 4.7
8.6 5.4 6.1 6.0 8.6 6.3 5.2 6.1 7.4
5.1 4.8 7.3 4.7 4.1 4.4 5.9 4.7 3.5
5.6 2.4 6.7 4.3 5.5 5.0 6.1 3.7 3.1
6.7 3.0 7.9 5.9 7.4 6.9 4.8 4.0 3.2
6.6 3.3 8.1 4.9 6.6 7.3 3.1 3.9 2.0
5.0 4.5 4.4 4.7 9.2 7.8 3.9 4.2 6.7
5.0 6.3 4.8 6.5 8.5 5.8 6.6 4.3 5.5
4.7 2.7 4.5 6.0 6.9 8.1 6.5 3.9 5.6
5.1 4.5 5.6 7.4 7.9 5.7 6.9 5.3 4.7
6.2 4.9 6.8 5.9 7.1 6.6 9.3 4.7 4.4
4.3 4.9 4.7 5.5 8.2 5.6 4.1 2.5 3.8
4.0 3.0 5.0 4.9 5.5 6.2 5.1 3.6 3.9
4.4 3.7 5.5 3.8 6.6 5.5 6.4 2.5 3.1
8.5 5.5 6.8 6.6 9.7 5.7 4.0 6.0 6.7
6.1 4.2 4.2 5.1 9.2 5.3 4.7 4.8 5.7
3.6 2.4 4.9 3.6 5.8 7.1 4.1 3.4 3.3
7.1 3.2 7.3 4.1 6.7 6.5 5.3 6.2 4.4
4.6 3.9 3.6 4.6 9.9 5.3 3.1 3.6 4.2
4.1 5.2 5.9 6.2 5.5 5.9 7.0 4.1 2.4
6.3 5.2 7.0 6.2 4.9 5.6 7.1 4.7 4.4
3.8 3.7 5.2 6.2 8.6 6.9 2.7 3.6 3.5
6.4 5.4 7.8 7.8 4.8 7.4 4.9 4.6 3.1
2.8 3.0 5.9 2.7 5.4 5.7 2.7 0.9 2.3
6.1 2.4 7.3 4.8 3.6 6.9 5.0 5.4 3.2
6.6 3.4 7.2 3.5 4.7 5.8 7.0 4.9 4.2
1.9 2.3 2.9 4.9 8.4 6.1 7.2 2.4 3.5
5.7 3.4 5.3 6.0 8.4 6.4 2.4 4.0 4.2
6.2 2.7 6.6 4.7 6.0 5.3 6.4 4.1 3.7
6.0 3.0 7.4 4.5 7.5 6.8 6.1 5.4 3.4
2.9 3.0 5.8 2.4 4.9 4.6 4.4 2.0 2.5
6.0 6.1 5.1 6.8 8.3 6.8 5.7 4.0 4.7
2.9 2.8 3.4 4.5 9.9 6.3 3.3 2.3 3.8
4.8 2.6 4.5 5.1 7.6 6.5 5.5 4.0 6.1
6.4 5.3 5.7 5.0 9.1 5.9 5.7 5.0 5.6
6.1 1.5 6.2 3.5 4.9 5.5 6.6 4.3 4.6
6.7 4.8 7.8 6.2 4.8 6.8 5.9 4.6 4.1
4.9 2.7 7.3 4.6 7.5 5.6 5.6 4.3 3.3
5.4 3.0 5.5 4.7 3.8 6.2 8.4 3.6 4.3
4.0 3.6 5.3 4.2 4.1 5.0 5.9 3.8 3.7
4.6 4.4 4.9 6.5 8.3 6.3 3.3 4.3 4.6
4.8 4.3 6.6 5.0 6.8 6.3 7.0 3.3 3.3
6.3 5.5 5.6 7.7 5.5 5.2 3.4 4.9 5.9
5.9 5.2 4.9 5.2 8.3 6.2 3.8 4.1 5.0
5.9 4.5 5.2 7.2 8.7 7.2 3.5 5.1 6.3
5.7 3.5 3.5 5.5 7.1 4.9 4.8 4.1 6.4
4.1 3.8 2.9 5.0 9.9 4.8 3.4 3.2 4.1
5.0 2.4 8.5 3.9 6.5 8.0 5.6 4.2 2.5
5.6 3.2 3.8 6.2 7.9 6.5 4.0 4.5 4.9
5.8 3.2 6.3 4.8 4.8 4.8 1.4 4.1 3.7
4.4 4.5 4.6 4.7 7.9 6.6 4.1 3.7 5.2
4.8 5.3 4.0 5.3 7.2 5.7 5.0 3.6 5.2
6.0 4.8 5.4 4.7 6.4 7.7 6.4 4.1 6.1
5.3 2.8 6.2 4.5 8.5 7.4 6.5 4.3 4.6
4.5 4.8 5.1 4.8 9.3 6.8 5.2 3.6 4.8
6.6 4.6 7.0 6.2 8.6 8.8 6.9 5.9 6.5
4.7 5.5 5.8 5.8 4.8 6.5 4.9 3.4 2.6
4.3 4.8 6.5 5.5 5.3 6.0 5.7 5.0 3.1
3.8 5.7 6.3 6.1 5.2 5.9 6.1 3.5 3.1
4.2 3.7 4.7 4.6 6.4 6.8 6.1 4.9 4.1
3.9 3.3 5.2 6.1 8.0 6.5 7.0 3.2 2.9
3.6 3.1 2.0 5.6 9.2 6.8 3.1 2.8 4.2
3.7 2.7 5.0 4.0 5.6 6.2 5.2 3.6 2.7
3.8 4.5 5.6 6.6 8.5 6.4 3.6 3.9 3.9
5.3 3.8 5.4 4.6 9.1 5.1 5.2 3.3 5.6
5.6 2.6 5.7 3.4 5.0 6.7 7.9 4.3 5.0
4.9 4.1 6.7 6.8 6.9 6.4 7.7 4.7 3.5
4.6 3.1 6.5 5.8 6.6 6.0 2.6 4.8 3.9
4.9 5.9 4.1 6.5 8.8 6.1 2.0 3.1 5.5
4.0 6.5 7.0 6.7 6.6 7.0 4.8 4.4 3.5
5.9 2.7 7.5 4.1 6.0 6.1 3.7 3.7 4.1
5.4 5.8 7.2 6.7 7.1 7.6 6.0 4.6 3.2
5.8 2.1 5.9 3.5 5.4 5.8 7.3 4.9 4.6
6.4 7.0 8.5 7.6 4.2 5.1 5.9 4.2 3.0
5.9 3.9 7.2 3.8 6.2 6.5 5.7 4.4 4.1
6.5 4.6 8.0 4.8 7.5 6.1 6.9 4.7 3.3
6.8 4.7 8.0 7.7 5.1 6.2 5.7 4.7 2.6
6.0 5.6 6.2 6.1 7.3 6.1 5.5 4.0 5.1
5.4 4.1 5.3 5.2 4.8 6.0 6.6 5.1 4.3
6.9 3.0 7.9 4.9 7.6 4.6 5.2 5.8 4.0
4.8 2.7 4.2 4.0 9.1 3.8 5.3 3.8 4.5
4.5 1.8 5.1 5.0 6.8 4.7 4.5 2.7 3.3
6.8 5.0 5.8 6.1 9.6 6.8 3.7 6.2 6.5
5.7 4.0 6.9 5.0 3.5 4.9 3.4 5.4 3.3
4.6 3.4 4.4 5.1 5.5 6.7 5.8 4.1 3.8
6.1 3.9 5.5 5.3 8.0 4.9 5.4 3.7 5.9
3.1 3.2 5.1 4.9 7.6 4.0 5.5 3.0 3.3
4.6 3.8 4.2 4.9 8.3 5.8 4.2 3.9 4.8
3.9 5.6 4.5 4.8 9.1 3.6 6.9 3.9 4.0
4.9 5.2 6.5 5.8 4.4 4.4 6.7 4.6 3.8
8.4 3.0 6.2 5.7 8.6 5.2 7.0 6.2 6.9
5.9 4.8 7.6 5.5 6.6 6.7 4.7 4.1 3.8
6.7 6.7 5.9 8.4 6.6 7.2 5.3 5.5 6.8
6.3 5.1 7.1 6.2 7.2 6.9 1.2 3.9 3.2
X18 X19 X20 X21 X22
3.9 8.5 8.0 8.8 66.0
5.1 5.7 6.3 7.1 67.7
4.5 9.4 8.9 8.7 73.1
3.0 5.2 5.8 7.1 40.4
3.0 7.3 6.5 9.2 56.4
3.4 4.6 6.1 6.0 52.0
2.0 5.7 8.0 7.5 41.7
3.2 6.6 6.1 7.9 56.7
4.7 6.8 7.5 8.2 55.4
4.9 5.3 6.4 7.0 59.4
3.7 7.4 7.4 8.5 68.2
3.5 5.6 6.0 6.3 53.3
4.5 8.9 7.9 7.5 57.4
4.1 8.0 6.6 7.9 72.2
5.4 7.8 6.6 7.6 61.4
4.5 7.0 6.6 7.5 71.3
4.9 6.3 7.4 7.4 50.5
4.3 7.1 7.4 8.7 58.7
4.5 6.5 8.0 7.9 54.7
4.7 7.4 8.4 9.1 66.9
3.3 5.1 5.3 6.8 50.3
4.2 9.3 9.9 9.9 71.6
4.2 6.7 7.0 8.2 60.7
4.8 8.6 7.8 8.4 65.2
4.4 5.0 4.7 5.7 54.4
3.5 6.9 6.4 7.2 58.3
4.6 6.3 7.1 6.9 70.0
3.6 5.1 5.1 5.6 55.5
4.6 5.9 7.3 7.0 70.1
3.1 5.6 5.9 6.6 51.5
2.9 6.7 6.4 6.8 43.5
3.0 6.7 5.6 6.2 50.6
3.1 5.6 6.3 7.2 44.8
4.1 7.4 6.9 8.5 61.9
4.0 6.5 6.2 6.8 54.1
2.1 5.9 4.5 7.5 52.8
3.8 7.3 7.5 6.7 56.5
4.8 8.3 9.8 9.9 76.7
4.9 8.1 6.6 7.5 64.9
3.4 6.1 5.3 5.7 54.3
3.8 7.0 7.5 8.0 60.2
4.2 7.3 7.5 7.7 61.6
4.0 8.6 7.7 7.3 71.9
4.9 7.6 8.3 8.7 55.5
4.8 5.2 5.3 6.1 65.0
4.5 7.0 8.5 7.9 57.3
3.5 7.4 8.5 8.0 66.6
5.7 7.7 7.2 7.2 61.3
3.6 9.0 8.0 8.2 66.7
4.0 8.8 7.5 7.7 62.3
2.4 4.9 7.2 7.5 47.6
4.8 5.6 7.0 7.9 66.9
5.0 8.7 9.3 9.0 65.2
3.4 5.9 6.4 7.4 43.2
3.8 6.8 8.1 8.5 62.2
3.4 7.7 7.5 9.3 57.9
5.9 8.8 7.8 8.6 73.6
3.5 8.1 7.6 7.4 57.6
3.3 7.2 6.5 6.5 66.5
4.3 8.2 9.1 8.7 60.8
4.8 6.5 6.7 6.9 73.6
3.8 8.2 7.1 8.4 64.2
2.5 6.1 5.3 8.1 45.0
2.9 5.8 6.0 7.9 46.3
2.3 5.7 7.2 7.3 47.4
5.5 7.4 6.7 9.1 58.7
4.7 6.5 5.3 6.6 51.0
3.9 5.9 6.3 8.2 47.5
3.9 5.4 5.8 5.3 51.5
3.7 6.0 7.1 7.5 58.0
4.0 7.1 7.7 7.9 67.1
2.9 6.2 5.9 6.5 43.8
4.6 7.6 6.5 8.0 65.5
4.4 8.1 8.6 9.7 65.1
3.6 8.5 6.7 8.6 65.2
3.4 7.0 6.8 8.6 63.0
3.6 6.7 7.4 7.5 48.1
3.8 7.9 7.0 8.2 60.9
4.3 8.6 7.0 8.1 71.3
2.4 5.9 6.1 7.3 44.2
3.9 7.3 8.3 8.9 62.2
4.3 7.5 7.7 8.0 68.5
2.7 7.0 6.0 8.5 53.3
1.8 5.2 4.6 6.5 37.7
4.2 8.0 7.3 7.6 53.0
3.0 4.6 6.3 7.4 50.9
2.8 5.3 5.4 6.2 47.3
4.0 7.8 7.9 8.3 52.0
3.9 7.1 6.3 7.1 57.4
4.5 8.7 8.0 9.0 58.8
3.1 7.6 7.8 7.8 58.3
2.5 4.3 4.5 6.1 50.5
3.9 7.7 7.5 8.4 72.7
4.8 8.4 7.1 8.8 71.8
3.1 7.8 7.3 8.5 59.2
3.6 6.8 8.1 8.5 50.2
4.2 6.6 5.3 7.3 48.3
2.9 5.5 6.8 7.3 51.7
3.5 6.1 7.5 7.2 62.3
3.9 6.3 7.5 6.7 57.7
2.9 5.3 5.9 6.2 52.3
3.7 8.8 9.2 7.6 70.9
3.8 6.0 7.1 8.0 58.4
4.9 8.6 9.2 9.5 57.2
4.5 7.8 8.0 8.9 65.7
3.9 7.2 7.4 7.4 61.9
4.4 8.9 7.0 9.1 77.6
5.3 8.2 7.9 8.2 61.8
3.9 7.5 7.1 7.6 61.8
2.9 5.9 5.6 7.4 43.4
4.2 8.6 7.4 8.0 66.2
3.6 7.1 6.5 7.8 69.4
4.1 8.1 8.2 7.3 65.9
4.4 7.2 7.4 7.7 64.5
3.2 8.0 9.3 7.9 63.5
3.7 5.8 6.9 6.7 59.5
4.5 9.0 7.9 9.9 70.8
3.2 5.6 6.7 7.1 46.5
3.4 6.6 8.5 7.6 46.0
3.3 6.8 5.7 7.4 51.6
6.0 9.5 7.6 9.2 74.2
3.1 6.6 6.3 8.3 56.4
2.2 5.8 6.7 8.1 46.7
5.0 8.4 7.6 7.8 67.2
2.5 5.4 6.4 6.6 50.8
3.0 6.9 7.6 7.7 54.7
4.5 8.9 6.3 8.4 61.3
3.3 5.5 5.9 6.8 45.4
4.0 9.7 8.0 9.7 70.2
2.5 5.0 5.4 6.5 46.2
4.0 6.9 6.8 7.6 58.9
5.1 5.7 5.8 7.3 65.2
1.9 4.9 5.4 6.0 37.6
2.9 6.1 6.7 7.1 54.1
4.5 8.0 7.4 8.3 51.0
4.6 8.3 6.7 7.1 75.5
2.2 4.6 6.1 7.0 48.6
4.1 6.1 6.9 7.3 60.3
2.7 5.0 6.0 7.7 50.4
4.2 6.2 6.4 7.0 49.3
4.7 6.4 7.0 8.2 54.3
4.5 8.2 8.2 8.0 60.8
4.1 8.8 9.3 7.9 72.0
4.1 7.5 7.1 8.4 73.5
3.6 7.2 7.9 8.7 64.8
2.9 7.3 7.6 7.5 65.4
3.1 5.5 5.7 6.1 53.5
3.3 7.1 6.3 7.9 57.2
4.9 7.7 8.9 8.7 56.1
4.1 4.5 4.8 7.3 55.4
4.0 7.5 5.5 8.1 66.3
3.9 6.6 6.1 6.1 56.5
2.0 5.2 5.4 7.8 51.9
4.3 7.2 7.1 7.6 68.8
3.6 6.2 5.9 6.9 55.3
3.5 6.7 6.5 8.3 60.1
2.9 5.4 5.5 7.7 47.5
3.5 5.8 5.6 6.9 47.9
4.0 6.0 6.1 7.4 48.0
3.5 6.9 7.8 8.4 58.8
3.3 4.8 5.4 7.2 43.7
5.6 7.7 6.8 8.3 60.9
3.4 7.0 6.7 7.5 55.7
3.4 7.2 7.1 8.2 53.6
3.0 7.3 7.0 7.2 51.1
2.6 6.9 5.9 7.8 45.2
2.8 5.9 5.9 7.2 44.4
1.5 6.1 6.8 7.6 40.9
2.8 6.5 7.1 6.5 53.2
3.5 6.4 7.7 7.4 53.9
3.8 5.9 7.0 6.1 56.9
3.9 7.1 6.8 7.7 60.7
4.0 8.7 7.4 7.4 66.0
3.4 6.7 6.6 7.7 49.8
3.4 6.4 6.0 6.7 56.1
3.5 8.2 8.7 8.9 66.9
4.6 8.1 7.7 8.4 64.7
3.8 8.0 8.2 7.7 65.7
3.9 7.4 5.8 8.0 59.3
3.9 9.9 7.8 8.3 71.0
4.6 7.9 7.5 7.1 51.7
4.0 7.7 8.1 8.4 76.3
4.7 9.7 8.9 9.4 69.3
4.0 8.6 7.6 9.7 70.9
3.3 6.6 6.2 7.5 60.4
3.9 7.2 7.2 6.8 72.5
3.5 5.2 4.5 3.9 49.5
2.8 6.0 8.0 6.1 48.2
4.3 7.0 6.2 7.3 55.6
4.3 7.1 6.1 6.7 61.4
2.8 5.8 7.9 6.3 42.6
3.9 5.5 5.7 7.2 59.6
3.2 5.6 4.1 7.0 47.5
3.3 5.9 6.2 7.5 50.0
2.9 4.7 5.9 5.7 39.3
4.0 7.7 6.6 8.0 57.8
4.9 8.4 8.0 8.9 62.2
4.5 8.7 9.2 7.5 65.9
5.1 8.4 6.9 7.7 58.9
4.2 9.0 7.9 8.3 66.1
Student Name:
Req. #
1
2
3
4
5
6
7
8

10

11

12

13
Write Your Full Name (ID)
Requirement as per Letter
Business Issue (discuss in the ppt what was the issues that the board wanted to take decision for)
What was the Big Business Question?
Develop appropriate Framework with all types of variables (dependent, independent and moderating
variables)
State the Specific business questions and data analytics questions
Show all relevant analyses with comments when you are answering the first question, (show all analyses
until you reached the answer)
Show important visualizations (histograms, boxplots, scatter plots, etc.…)
Perform correlations analysis and selecting potential important variables accordingly.
Show all relevant analyses with comments when you are answering the second question (using regression,
X and Y)
Show all relevant analyses with comments when you are answering the third question (using regression,
include Z)

Squeeze and crunch the data as much as you can. As example, and in addition to what you have done
before, you may want to change the dependent variable with another one and keep the same
independent variables and moderating variables as above. With this new dependent variable, you could
repeat the model building exercise again where you might find interesting results that maybe be different
and important for the board to take actions and consider. (You can also repeat it for all possible
dependent variables and show the differences.)

Moreover, you may want to split your data according to certain customer profile (as per Z variables), such
as gender, age group, etc. (and combination of them, it is your choice with a good reason) and then
perform data analysis again, maybe you find out why this specific customers segment is happy or not
happy?
Another issue you can try is by changing the alpha from 5% to 20% would the results change? Which alpha
you may recommend the board to apply next year?
Quality of the Presentation (PPT or PDF), informative?, easy to follow?, has all required statistical
information? It has to be convincing, specially when the board will not see the excel file? pay attentions to
the formatting, colors decency, font style/size consistency, … Presentation must look very professional ...
you are presenting it to the board. Professionalism is a key. It has to be professional, logical, explanatory,
innovative, etc. and more. It is your creation, show me the true you :)

Total
Points % Points Earned
1 1.4%
1 1.4%
2 2.9%
1 1.4%
4 5.7%
2 2.9%
2 2.9%
8 11.4%

5 7.1%

6 8.6%

6 8.6%

2 2.9%

30 42.9%

70 100.0% 0.0%
10 100.0% 0.0%
 Remarks

What I mean here, is to filter the 200 cases by (not more than 2 Z) the Z's
variables such as gender (female) and age (young). You will get new dataset
that is less than 200. Use this data set and perform the analyses again, to see
maybe this chosen profile has different needs.

VERY IMPORTANT TO PUT A LOT OF ENERGY TO MAKE IT IMPRESSIVE FOR

THE BOARD. It is alomst 43% of the full grade

Total out of 70
Total out of 10
IMPORTANT NOTICE: Please when you are carrying out the calculations in this excel workbook, re
number and content (see below): ALSO, in case you will use JASP, please please rename each sectio
Examples for the Sheet names are as follows:
Req. # Proposed Sheet Name
1 1-Bussiness Issue I created it for you
2 2-Big Business Questions I created it for you
3 3-Framework I created it for you
4 4-Specific Business Qs I created it for you
5 5-Q1 If you want to use multiple sheets for the same step, always start wit
6 6-Visualizations If you want to use multiple sheets for the same step, always start wit
7 7-Correlations
8 8-Q2 If you want to use multiple sheets for the same step, always start wit
9 9-Q3 If you want to use multiple sheets for the same step, always start wit
10 10-Different Y If you want to use multiple sheets for the same step, always start wit
11 11-Data Split If you want to use multiple sheets for the same step, always start wit
12 12-Which Alpha
13 This is the PPT file and you have to be careful and submit the best presenation (you are telling a strory to t
Last but not least, before submitting this excel workbook, arrange the sheets from left to right as
(Please make life easy when I mark your work)

It is extremely important to write comments inside each sheet to clarify your calculations if needed.
his excel workbook, rename the sheet as per requirements
ase rename each section according to the requirement.

e step, always start with 5-Q1 …

e step, always start with 6-Visualizations ….

e step, always start with 8-Q2 ….

e step, always start with 9-Q3 ….
e step, always start with 10-Diff Y ….
e step, always start with 11-Data Split ….

you are telling a strory to the board, so be clear and focused)

s from left to right as per above sequence, 1, 2, 3, … etc.

s if needed.
Write below the Business issue that "Coffee 09" wants to study and make decision for:
...
sion for:
Write below the Big Business Question that "Coffee 09" Board wants to answer for making their de
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for making their decision
Define the main variables for the Framework that "Coffee 09" should test:

The Dependent Variable (Y):

The Independent Variables (X's): The Moderating V

The Moderating Variables (Z's):
After building the Framework, "Coffee 09" should be able to formulate three questions, what are t
Q1:

Q2:
Q3:
questions, what are they:
Answer Q1 in this
sheet.
If needed, create more
sheets for the same
question but rename
all related sheets as
"5-Q1-any name"
Construct the Essential Visualizations
here in this sheet.
If needed, create more sheets for the
same purpose but rename all related
sheets as "6-Visualizations-any name"
Construct the Correlations here in this
sheet. Perform all required calculations
and explain your workout.
Answer Q2 in this sheet.
If needed, create more sheets for the
same question but rename all related
sheets as "8-Q2-any name"
Answer Q3 in this sheet.
If needed, create more sheets for the
same question but rename all related
sheets as "9-Q3-any name"
Choose another Y that is different from
the original one. Then answer Q2 and
Q3 again by using the same
independent variables in the original
framework.
If needed, create more sheets for the
same question but rename all related
sheets as "10-Different Y-any name"

Explain your output!

As explained in the Grading Criteria
Sheet, you may want to split the
dataset according to ONE or TWO
(maximum) moderating variables and
then try to answer the three questions
again for the new dataset.
Your choice for the split should be
explained.

If needed, create more sheets for the

same question but rename all related
sheets as "11-Data Split-any name"
Explain your output!
As explained in the Grading Criteria
Sheet, you may want to try another
alpha such as % and check whether
your recommendations will change.
If needed, create more sheets for the
same question but rename all related
sheets as "12-Which Alpha-any name"

Explain your output!

Why you are here?
This task has to be done in a separate
document, PPT :)
Remember, the presentation is around
43% of your final grade.
Read the requirement sheet very
carefully.

Good luck