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Measuring of Job Satisfaction: The Use of Quality of Work Life Factors
Measuring of Job Satisfaction: The Use of Quality of Work Life Factors
www.emeraldinsight.com/1463-5771.htm
Measuring of
Measuring of job satisfaction: the job satisfaction
use of quality of work life factors
Pavitra Dhamija
Faculty of Engineering and the Built Environment,
University of Johannesburg, Johannesburg, South Africa
871
Shivam Gupta Received 9 June 2018
Indian Institute of Management Sambalpur, Sambalpur, India, and Revised 2 July 2018
Accepted 7 July 2018
Surajit Bag
Faculty of Engineering and the Built Environment,
University of Johannesburg, Johannesburg, South Africa
Abstract
Purpose – Banking industry forms a part of financial services that has emerged itself as the most important
source for India’s economic growth. Job satisfaction of employees is one of the important pre-requisites to
ensure smooth functioning of banks. The purpose of this paper is to explore the association of job satisfaction
with the quality of work life factors of bank employees (n ¼ 300), followed by the essential influential
relationship of these concepts with socio-demographic characteristics, thereby, proving its own distinct
contribution to the subsist body of literature.
Design/methodology/approach – This study has considered five private sector banks in India and has used
the technique of multi-stage sampling to collect primary data. The respondents from different cadres, namely,
executive, associate and manager involved in customer-oriented interactions participated in this survey.
The analysis has been conducted by applying descriptive statistics, regression analysis (impact of the quality of
work life factors on job satisfaction) and χ2 statistics (association of the quality of work life and job satisfaction
with socio-demographic variables). The results have been compared with the Herzberg Theory of Job Satisfaction.
Findings – The results of the study show the presence of variance (R2 61.40 percent) in job satisfaction as
explained by the quality of work life constructs. The unconducive work environment has confirmed negative
association with job satisfaction. The study foresees to contribute useful information to the top management
level in the organizations to enhance employees’ overall job satisfaction.
Research limitations/implications – The opaqueness with which the Indian banking industry has its
roots and existence in India, the present study clearly has limits: the small size of the sample and the study
considered only private sector banks.
Practical implications – A planned approach at organizational and individual level is highly recommended.
The bank management must realize the importance of their devoted staff by giving them quality work
environment. The initiatives like regular exercise routines can be adopted to reduce stress. Some respondents
expressed the need for intercity branch associations, which can help them to solve common problems, better
learning opportunities with an informal atmosphere along with other training sessions organized formally.
Originality/value – The paper gives a theoretical explanation of the quality of work life and job satisfaction
factors in the Indian private banks falling under the umbrella of Indian banking industry with respect to the
employees of private sector banks.
Keywords Job satisfaction, Quality of work life, Private bank employees, Private sector banks,
Socio-demographic variables
Paper type Research paper
1. Introduction
Private banking, a concentrated form of human capital, is one of the key contributors to
the Indian service sector (Kaura, 2013). With the introduction of liberalization and
globalization, competition has increased manifold which has further increased the
Benchmarking: An International
Journal
Vol. 26 No. 3, 2019
The researchers are grateful to the participants and acknowledge their cooperation for becoming pp. 871-892
effective respondents, and other bank officials for their permission to contact various participants for © Emerald Publishing Limited
1463-5771
the plausible completion of this study. DOI 10.1108/BIJ-06-2018-0155
BIJ importance of customers significantly (Oly Ndubisi and Kok Wah, 2005; Fram and
26,3 McCarthy, 2011; Ganguli and Roy, 2011; Kaura and Datta, 2012; Padmavathy et al., 2012).
A highly motivated and satisfied employee will have positive attitude toward customers
which can incite banks’ business (Colwell et al., 2008; Bedi, 2010; Ladhari et al., 2011;
Shainesh, 2012; Gulati, 2015; Wong et al., 2016; Sufian et al., 2017). The improved quality of
work life can enhance the job satisfaction level of employees and decrease stress, thereby,
872 lessening employee turnover (Seiders et al., 2007; Lenka et al., 2009; Chmiel et al., 2017;
Diriwächter and Shvartsman, 2018). Job satisfaction symbolizes feeling of contentment,
freedom of thought, distance from stress and confident approach toward job requirements
by the employees. It signifies futurist and influential concerns for employers and
employees in every organization (Baumann et al., 2012; Pinar et al., 2012; Fazlollahtabar
et al., 2016; Alfayad and Arif, 2017; Thies and Serratt, 2018). It has been explained as a mix
of three aspects, i.e. physiological, environmental and psychological circumstances which
direct an employee to react decisively in relation to overall satisfaction received from
different aspects of their job (Katzell, 1975). The available theory conceptualizes job
satisfaction as the quality of work life outcome that elicits comprehensive effects of a
workplace on employees’ well-being. Bank employees provide heterogeneous and diverse
financial services to the customers at large (Coyne et al., 2008; Karrir and Khurana, 1996;
Conway and Briner, 2015; Yadav and Rangnekar, 2015; Ramanathan et al., 2016;
Yadav et al., 2016; Karbassi Yazdi et al., 2017; Owen et al., 2018). Testa (2001) discussed
that the concepts, i.e. quality of work life and job satisfaction are different from each other
and hold individual importance in the organization. Manojlovich and Laschinger (2002)
opined that different socio-demographic factors (gender, age, education, income work
experience, designation and marital status) also affect the job satisfaction level and
quality of work life (Dutta and Dutta, 2009; Grote and Raeder, 2009; Gomathi and Swapna,
2012; Eren et al., 2013; Gupta and Hyde, 2013; Jung et al., 2017) of employees involved in
customer-oriented transactions.
The quality of work life concept has also fascinated researchers from years and has been
an area of interest to psychologists and sociologist, but now it has gained momentum among
scholars and academicians as well (Schalock, 1990; Sirgy et al., 2001; Back et al., 2011). The
compromise that an employee does with his/her work life quality further reduces their job
satisfaction (Boisvert, 1977; Ference, 1982; Poser et al., 1983; Kandasamy and Ancheri, 2009;
Chiang and Birtch, 2011; Slimane, 2017). The aim for improved productivity through human
assets can be achieved only when they experience satisfaction with respect to task identity
(Karatepe and Uludag, 2007), goal orientation, guidance and consultancy, performance
appraisal, co-workers relationships, job involvement, career development, freedom to be
decisive, authority and responsibility, continuance in the same job and compensation (Berger
and Vanger, 1986; Vansteenkiste et al., 2007; Deery, 2008; Singh and Gupta, 2015; Al Mehrzi
and Singh, 2016; Gelard and Rezaei, 2016; Gupta et al., 2018). It is worthwhile to mention that,
if the employees of any concern are satisfied in relation to their work life quality, they can
certainly produce good results (Brunges and Foley-Brinza, 2014; Yuh and Choi, 2017).
The study aims to identify that how different factors of the quality of work life (job awareness
and commitment, perceived job motivators, perceived organizational culture, unconducive
work environment, employee satisfaction and continuance) are responsible for job satisfaction
(dissatisfaction) of service industry employees. The present research is limited to the
employees of banking sector. It tries to understand different aspects of the quality of work life
and job satisfaction in relation to Indian private sector banks. The reason for selecting Indian
banking industry was that the Indian economy is substantially governed by the services
provided by various banks (Gallardo et al., 2010; Sundaray and Sahoo, 2013; Van der Berg and
Martins, 2013). Furthermore, the services and work life quality has evidenced a drastic change
with the expansion of Indian baking industry post-liberalization including private banks
(Heskett and Schlesinger, 1994; Rudež and Mihalič, 2007; Coyne et al., 2008; Brunges and Measuring of
Foley-Brinza, 2014). Private sector banks follow an innovative approach and expect job satisfaction
technological contribution by their employees. Given this background, it has been assumed
that the work culture and performance-related parameters keep on changing in tandem
with changes in the external banking industry environment, thereby, increasing complexities
for the employees.
Also, the present research shall be completed in three phases while covering the 873
employees of three groups operating under the Indian banking industry, i.e. private banks,
public banks and foreign banks. Likewise, there shall be a noteworthy contribution to the
existing body of literature. However, this study is the first phase and has focused only
private sector bank employees’ working in the pre-decided geographical scope. Now, the
uniqueness of this study is that it will be carried out in phases and shall contribute a
comparative analysis of all the three groups ultimately with respect to the same
geographical area. Also, the selected factors of the quality of work life and job satisfaction
have been chosen carefully while keeping in mind the requirements and problems of the
targeted audience. In tune with the above-mentioned background, the objectives of this
study are to investigate the effects of the quality of work life factors on the job satisfaction
level of private bank employees; explore the association between the socio-demographic
profiles and different sub-factors of the quality of work life and job satisfaction of the
respondents; and to initiate a model that shows the association of different factors of
the quality of work life and job satisfaction along with socio-demographic variables of
bank employees. This study is an attempt to fill the existing gap with respect to the
above-mentioned objectives. Although several studies (Leiter and Maslach, 2003;
Karatepe and Uludag, 2007; Li and Yeo, 2011; Gomathi and Swapna, 2012; Eren et al., 2013;
Belias et al., 2015) have evidenced the presence of the quality of work life and job
satisfaction with various sub-factors, the consulted literature could not confirm the
presence of selected sub-factors together and their importance for the bank employees.
Furthermore, looking at the dearth of empirical studies, specifically the combination of the
considered sub-factors of the quality of work life and job satisfaction, the study has tried
to answer the following research questions:
RQ1. Do different factors of the quality of work life affect the job satisfaction level of
bank employees?
RQ2. Are socio-demographic variables (gender, age, work experience, job title
and salary) related to the quality of work life and job satisfaction of
bank employees?
RQ3. Is there a model showing relationship between different factors of the quality of
work life and job satisfaction along with socio-demographic variables in relation to
bank employees?
The following section discusses the already contributed work for the quality of work life
and job satisfaction in different sectors. It discusses the importance of the quality of work
life to reduce dissatisfaction, improve performance, retention and employee morale. These
factors have been extensively researched in literature. The current study extends the
existing work while focusing only on the banking industry.
2. Literature review
The extant literature confirms the contribution of several researchers who have
conducted studies across industries while taking into consideration these two variables,
i.e. quality of work life and job satisfaction. But, the present study adopted a strategy
and focused to review studies that comprise the sub-factors under the quality of work
BIJ life and job satisfaction selected for the present study to form a strong theoretical
26,3 background to justify the gap. Some specifically chosen studies confirm that job
satisfaction, as a concept, entails different meaning for different individual employees
(Babin and Boles, 1996; Scandura and Lankau, 1997; Diaz-Serrano and Cabral Vieira,
2005; Ali et al., 2017). Being one of the important facets covered under human resource
management, job satisfaction can be grouped with numerous features (nature of work,
874 supervision, fringe benefits, contingent rewards, operating procedures and co-workers)
that complete a job profile (Babakus et al., 1996; Hagedorn, 1996; Azeem, 2010).
As appraised by Blau (1964, 1999) satisfaction related to job has been strongly
researched variable in the scope of organizational behavior due to its wide prevalence in
the personal as well as professional life of the individual employees. Various researchers
have highlighted significance of job satisfaction and its antecedents in their studies
(Smith et al., 1983; Rusbult et al., 1988; Judge and Watanabe, 1993; Sousa-Poza and
Sousa-Poza, 2000; Zablah et al., 2012; Boichuk and Menguc, 2013; Kumar et al., 2013;
Kumar and Pansari, 2015; Menguc et al., 2016; Mahapatra and Mahapatra, 2017).
Currie and Eveline (2011) stated that job satisfaction is much more than attitude
explaining ones’ internal state, either qualitatively or quantitatively. Beardwell and
Thompson (2014) related positive approach toward job with job satisfaction, and
negative approach toward job with job dissatisfaction. Job satisfaction is one of the key
ingredients to achieve recognition, compensation and promotion to embrace a feeling of
fulfillment (Oshagbemi, 1997; Karatepe and Uludag, 2007; Naim and Lenka, 2016, 2017;
Rashid et al., 2016). Karin Andreassi et al. (2014) opined that the presence of enhanced
salaries, enough rewards and desirable co-worker’s associations can enhance the job
satisfaction level of employees. Singhapakdi et al. (2015) concluded that effective
supervision and allotment of meaningful assignments increase the satisfaction level of
employees whereas the excess amount of paper work, inequitable benefit packages and
low remuneration as compared to their counterparts decrease their satisfaction level.
Some researchers proposed to incorporate high quality in performance appraisal system
with specific reference to job satisfaction because low-quality performance appraisal
experiences of employees would result in lower job satisfaction and increase employees
quitting intentions (Bain, 2011; Darehzereshki, 2013; Kamal and Lukman, 2017; Ibidunni
et al., 2018). Job satisfaction is the appropriateness or inappropriateness from employees’
perspective to put across their work-related opinions, to when there is a fit between job
characteristics and wants of the employees (Keith and Newsto, 1994). Wrzesniewski
et al. (1997) stated that higher the employees are designated (managers), the greater
would be their expectations regarding better quality of work life. Some studies
explained that the dissatisfaction related to work complexity, limited personal growth
opportunities and insufficient top management support can be prevented by the
implementation of flexible working hours, management development programs and
managerial support (effective grievance management) to raise job satisfaction level of
employees (Havlovic, 1991; Nadler and Lawler, 1983; Leiter and Maslach, 2003; Rose
et al., 2006; Li and Yeo, 2011).
Now, after going through the review process, it has been realized that although the
researchers across disciplines have extensively researched the concepts of job satisfaction
and quality of work life, none of them have addressed the selected sub-factor collectively
with respect to bank employees. Accordingly, there is a need to explore the association
between job satisfaction and quality of work life of bank employees in the desired
geographical scope, followed by the essential influential association of these concepts with
socio-demographic characteristics, thereby, proving its own distinct contribution with an
indicative model. This study is a modest attempt to put across the reasons of dissatisfaction
among private sector bank employees.
3. Conceptual framework and hypotheses development Measuring of
Out of all parameters intended to contribute toward higher job satisfaction, quality of work job satisfaction
life is termed as an intrinsic tool which, if used effectively, can route organizations to attain
higher level of job satisfaction among employees (Fields and Thacker, 1992; Cohen et al.,
1997; Mosadeghrad et al., 2011). Some studies have also connected sustainability with
human element in the organizations. It has been opined that if there exists sustainability
among people in the organizations, it can fetch better results from employees in terms of 875
commitment and motivation (Pfeffer, 2010; Speth, 2010; Scully-Russ, 2012; Singh, 2018).
A plethora of factors can persuade employees’ job satisfaction level in the organization
which is expected to change in equation with social, demographic and economic
developments (Sureshchandar et al., 2001; Colwell et al., 2008; Lenka et al., 2009; Belias et al.,
2015; Miao et al., 2017). Therefore, the present study postulates (see Figure 1) that:
H1a. Job awareness and commitment positively impacts job satisfaction of bank
employees.
H1b. Perceived job motivators influence job satisfaction of bank employees.
The conducive work environment acts as a stimulus for better quality of work life and large
Indian organizations genuinely lack employee satisfaction in this context (Philipson and Soares,
2005; Bowen, 2016; Pugh and Subramony, 2016; Bellou et al., 2017). Some authors (Singh, 2016;
Bozionelos and Singh, 2017) explored the concept of work environment and confirmed its
importance for the benefit of employees. Pradhan et al. (2017) explored the importance of
organizational learning as it increases the job satisfaction level of employees. Smerek and
Peterson (2007), Darehzereshki (2013) and Kamal and Lukman (2017) predicted the existence of
relationship between organizational culture and employee satisfaction related to their values,
beliefs and opinions in the organization. Hence, it is hypothesized (see Figure 1) that:
H1c. Unconducive work environment is negatively associated with job satisfaction of
bank employees.
Job Satisfaction
Figure 1.
Pay, Promotion, Supervision, Fringe Benefits, Contingent Rewards, Operating Hypotheses
Procedures, Co-Workers, Nature of Work, Communication development model
BIJ H1d. Perceived organizational culture positively impacts job satisfaction of bank employees.
26,3 H1e. Employee satisfaction and continuance positively influences the job satisfaction of
bank employees.
As far as socio-demographic factors are concerned, existing literature supports the association
of job satisfaction and socio-demographic profiles (gender and age) of employees (Dormann
876 and Zapf, 2001; Ho and Au, 2006), work experience and education level (Fairbrother and
Warn, 2003) and level of income (Clark, 1997; Coomber and Barriball, 2007; Bowen, 2016;
Singh et al., 2016; Pugh and Subramony, 2016; Bellou et al., 2017). Leiter and Maslach (2003)
reported a significant positive association of the quality of work life with work experience and
age of industrial workers in Bangladesh, followed by the positive association of income and
quality of work life among hospital employees (Furnham, 1990; Singh, 2006; Royuela et al.,
2008; Hussain et al., 2017). Thus, it is assumed (see Figure 1) that:
H2a. There is an association between socio-demographic variables (gender, age, work
experience, job title and salary) and quality of work life of employees in bank.
H2b. There is an association between socio-demographic variables (gender, age, work
experience, job title and salary) and job satisfaction of bank employees.
4. Research methods
4.1 Sample design and participants
The present research investigates the association of job satisfaction with quality of work
life of 300 bank employees while considering their socio-demographic profiles.
The researcher covered five private sector banks, namely, Industrial Credit and
Investment Corporation of India (ICICI), Housing Development Finance Corporation Bank
(HDFC), Axis Bank, Kotak Mahindra Bank and Yes Bank with their branches located in
Chandigarh and its adjoining areas with the application of multi-stage sampling
technique, i.e. in the first stage, the mentioned banks were selected on the basis of total
income (Nair and Tankha, 2015) and highest number of branches (Nair and Tankha, 2015)
in Chandigarh and its adjoining areas. In the second stage, the selected branches were
segregated into three strata, i.e. branches with less than 10 employees, between 10 and 20
employees and more than 20 employees. The respondents from different cadres, namely,
clerk/executive, officer/associate and manager/sr associate involved in customer-oriented
interactions (public dealing) were requested to contribute in this survey. A sum of 397
questionnaires were circulated, for which, an uneven response from banks with respect to
filled questionnaires has been received from the respondents with a response rate of
75.6 percent. However, a sum of 300 ((ICICI Bank (C-20, O-20, M-20), HDFC Bank
(C-20, O-20, M-20), Axis Bank (C-20, O-20, M-20), Kotak Mahindra Bank (C-20, O-20, M-20)
and Yes Bank (C-20, O-20, M-20)) questionnaires has been selected to proceed further for
an unbiased comparative analysis between both the banks.
4.2 Measures
The survey questionnaire consisted of two established instruments.
Quality of work life. The measure of Quality of Work Life Scale validated by Anbarasan
and Mehta (2009) with reference to pharmaceuticals, insurance, banking and finance
organizations was considered. It is comprised of five factors, i.e. unconducive work
environment, job awareness and commitment, perceived job motivators, employee
satisfaction and continuance and perceived organizational culture explaining 41
statements on five-point Likert scale (from 1 ¼ strongly agree to 5 ¼ strongly disagree)
with reliability value of 0.902.
Job satisfaction. The Job Satisfaction Survey as a measure of job satisfaction developed Measuring of
by Spector (1985) with reference to human service organizations (public and private) was job satisfaction
followed. It contained nine factors, i.e. pay satisfaction, co-workers satisfaction, promotion
satisfaction, operating procedures satisfaction, fringe benefits satisfaction, supervision
satisfaction, contingent rewards satisfaction, nature of work satisfaction and
communication satisfaction describing 36 statements on five-point Likert scale (from
1 ¼ strongly satisfied to 5 ¼ strongly dissatisfied) with reliability value of 0.895. 877
5. Data analysis and findings
The findings based on descriptive statistics, χ2 and multiple regression analyses along with
multicollinearity results have been summarized into different sections (Sections 4.1–4.4).
perform in their positions. They aspire to gain versatility in their respective roles.
Furthermore, respondents reported that they expect a regular hike in their income, to have
better standard of living with reference to luxurious lifestyle, something which they can
enjoy after fulfilling their basic routine needs.
discouraged higher education for their subordinates, while quoting that higher education leads
to higher expectations. They opine that an employee might feel underutilized and degraded
resource while performing the routine task required in most of the jobs, even when their salary
is higher than their counterparts. Also, respondents explained that looking at the present state
of inflation, whatever they earn might be sufficient for them in the eyes of top authorities, but
it does not suffice their financial responsibilities. The employees (married) expected more
satisfaction in terms of work life balance including healthy superior subordinate relationships,
as it would support them to fulfill their family responsibilities more effectively.
achievement, advancement, responsibility and work itself as satisfiers which were earlier
considered as dissatisfiers along with interpersonal relations, supervision, personal life,
salary, job security and working conditions, whereas company and status shall be
considered as dissatisfiers which were earlier as satisfiers.
Gender ( p =
Job Satisfaction
Work Exp. ( p = 0.018), Age ( p =
0.046), Job Title 0.023), Work
Pay, Promotion, Supervision,
( p = 0.001), Exp. ( p = 0.031),
Job Title ( p =
Fringe Benefits, Contingent
Salary ( p = 0.022) Rewards, Operating Procedures,
0.003), Salary
( p = 0.006) Co-Workers, Nature of Work,
Communication Figure 3.
Suggestive model
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Corresponding author
Shivam Gupta can be contacted at: connectwithshivamgupta@gmail.com
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