26 NOP 2021

Halal Lifestyle:
from Obligation to a Trend for All
Tangsel, 26 November, 2021

Dr. Marissa Grace Haque-Fawzi

(1) Halal
 (a) The Meaning of Halal

• Halal (/həˈlɑːl/; Arabic: ‫ حالل‬ḥalāl), also

spelled hallal or halaal, is an Arabic word that
translates as "permissible" into English.
 (b) As an Obligation for Muslims
• There is no doubt that the Holy Quran is the qibla
(compass) for ummah, therefore halal is an obligation;
• Halal stated in the Quran in some surahs, some of them
are:
 0 mankind (Muslims and Non-Muslims)! Consume (eat, utilize) of that
which is Halal (lawfcl} and Tayyib {valced, wholesome, pood, hypienic,

6 IIH6 J apon All righh reserveo 20 y

 Q.S Al Baqarah: 168
‫ُد‬ ۟ َ‫َول َت ت‬ َ َٰ َ ۟ َ َٰٓ َٰ
‫َّنُهۥ لَكم و‬ ‫َطن‬ ‫ٱل‬ ‫و‬ َ ‫ا‬ ‫ْل ر ح لًَل‬ ‫َيأَ يُ ٱل َنّاس ا مما ِفى‬
‫ين‬ ‫ت‬ ‫و‬ ‫ع‬
ُ ‫ا‬ ‫ا‬ ‫ب‬ ‫ض‬ ‫ٱ‬ ‫ها كلُو‬
‫َع‬ ‫شي‬
‫م‬ َ ‫ط‬
‫خط‬

• Yaa ayyuhaa nnaasu kuluu mimmaa fii l-ardhi halaalan thayyiban

walaa tattabi'uu khuthuwaati sysyaythaani innahu lakum
'aduwwun mubiin

• Hai sekalian manusia, makanlah yang halal lagi baik dari apa yang
terdapat di bumi, dan janganlah kamu mengikuti langkah-langkah
syaitan; karena sesungguhnya syaitan itu adalah musuh yang nyata
bagimu.
 Halal

Starts from the:

(1) Dzat;
(2) Process;
(3) Delivery;
(4) Display
(5) Logistic.
 Raw
Materials

Three Main
Issues in Processing
Halal Audit

Authentication
HOLISTIC CONCEPT OF HALALAN TOYYIBAN
Cont’d

(c)By Indonesians halal is seen with diverse perspectives

Cont’d
Halal Issue for Indonesians
(i) Some
Those who have believe in the same way like the non-Muslims do,
that halal are only considered as forbidden to eat pork and drink
alcohol;
(ii) A few
 Those who have a better understanding (given by some informants)
but in a ‘blurry’ manner, however on the other hand having a very
strong will to study more on halal knowledge; and
(iii) Very few,
Those who have a more comprehensive understanding, and
very keen to share their halal knowledge to others.
Potential Critical Areas
 Raw materials – animal or plant origin
 Slaughtering – stunning and thoracic sticking issues
 Processing operations/equipment – cross-contamination
 Packaging/Storage/Transportation (logistic issues)
 Ingredients and additives
 Pig and its by-products (e.g. pork, lard, gelatin)
 Enzymes (e.g rennet, pepsin)
 Emulsifiers (e.g. E471/E472 or mono- & diglycerides
 Intoxicants (alcoholic beverages, drugs)
 Blood
 GMO/GMF
 Safety and quality aspects
 (2) Halal Discussion Focus in Three ASEAN Member
Countries which Bound to the IMT GT Agreement
• Indonesia, Malaysia, and Thailand as three ASEAN
member countries, have a special agreement known as
IMT GT (Indonesia Malaysia Thailand Growth
Triangle) since 1993;
• The Aim of IMT GT Agreement is to improve the
welfare of its three ASEAN member countries especially
those who are living in its border of each country; and
• A part of the agreement contained of halal issues.
Cont’d

Why Only These Three Countries?

• Beside a part of its agreement contained of halal

issues, in Malaysia and Thailand‘s halal dynamics,
there are two prominent distinguish scholars who
are Indonesian descents; and
• They both have significant contributions to the
development of halal industry, certification, and
lifestyle to the country where they stay (or live).
 (2a) Halal Obligation in Country’s Background
• For Muslims around the world, halal no matter what is an obligation;
• However, in its implementation to each country has never been the
same;
• There are always uncontrolled externalities that influence them, such
as:
(a) The history of the establishment of a country, and what value they had conveyed;
(b) Whether or not the Ulema Council or Majelis Ulama exists in the country;
(c) Constitutional hierarchy of the halal institution in the country;
• Furthermore, the ‘level’ of halal obligation in some countries also can
be measured through their halal jargons.
Cont’
d (a) The Establishment of Halal Institutions
• In Islamic countries such as the United Arab Emirates, Turkey,
Saudi Arabia, including Thailand and Indonesia, and also secular
countries such as the Netherlands, Australia, Belgium and the
United States, the implementation of halal assurance is organized
by nationally recognized Islamic religious institutions;
• Only in Malaysia, halal assurance system is carried out by the
state (government), due to the Malaysia Islamic kingdom system,
where in Malaysia, Raja (in this case is the Prime Minister)
served as well as Mufti.*
* ”Jaminan Halal di Berbagai Negara Ditangani Lembaga Keulamaan”,
 (http://halalmui.org/newMUI/index.php/main/detil_page/8/584, accessed on on March 12nd 2014)

Cont’
d
(b) Position of Halal Institutions
• In Thailand halal also regarded as important because of its great contribution
to the country’s total annual GDP, the Thailand religious institution named
CICOT (Central Islamic Council of Thailand) is directly under the King of
Thailand; whereas
• In Indonesia, BPJPH (Badan Penyelenggara Jaminan Produk Halal) or the
government institution for the halal assurance system is under the Ministry
of Religion Affairs, in fact the Minister of Religion is the President's
assistant, therefore halal institutions in Indonesia is not directly under the
Indonesian President;
• Prior to the presence of BPJPH due to the born of UU No. 33 Tahun 2014 on
Halal Assurance System in Indonesia, there was 25 years earlier the presence
 of LPPOM MUI (Lembaga Pengkajian Pangan, Obat-obatan, dan Kosmetika
Majelis Ulama Indonesia) when in 1989 Indonesians had faced the case of
lard (isu lemak babi) alone without the presence of state‘s protection.
Cont’
d “Isu Lemak Babi and Ajinomoto Case”
• Halal assurance in Indonesia went through quite a long history;
• The halal awareness movement had started in 1989, by an incident
in East Java which was known as “isu lemak babi” or the issue on
pork fat (lard);
• There was a big strike in that area, which had risen a bit disruption
to the political stability in the era of President Soeharto;
• Due to that incident mentioned, then in 1989 born the LPPOM by
 MUI, and named later as LPPOM MUI (this January 2019 they
celebrated their 30-year-old in service); and
• Following with another big case happened in Indonesia in 2000,
which was known as “kasus Ajinomoto” or Ajinomoto case;
Cont’d • In Indonesia, every halal certificate will be expired within two years;
• In Ajinomoto (perisa or seasoning) case, prior to the date expiration
, Ajinomoto management went back to LPPOM MUI to renewed
their certificate;
• LPPOM MUI restart its examination from the beginning, and
then founded that the composition of its ingredients had changed;
• Ajinomoto has got a call to explain whether they had changed
the ingredients composition;
• And, it was a big shock to the Muslim Indonesian market in 2000, that
A f continuing the ingredient’s composition which had passed the test by
ji LPPOM MUI lab priorly, had changed the bacteria growing “medium”
n with a sort of enzyme contained with Porcine (the
o production director vowed that the management did not change the
m ingredients structure ‘but only’ had removed the old style medium
o with something ‘new’ to its efficiency and effectiveness).
t
o
i
n
st
e
a
d
o
Cont’d

• Those two incidents mentioned stirred more awareness

among Indonesian Muslims on their daily consumptions
in Indonesia, as well as influenced the Indonesian
government to put more attention on the halal
assurance’s need of the people;
• Since then, halal assurance’s needs of the market in
1989 was the driving force to the born of The Law of the
Republic Indonesia Number 33 Year 2014, Concerning
Halal Product Assurance (UU No.33 Tahun 2014
tentang Jaminan Produk Halal) in 2014.
Cont’d
• But, the struggle is yet unfinished and still a long way to go;
• Due to the born of PP or Peraturan Pemerintah or government
regulations* to support the Law of the Republic Indonesia
Number 33 Year 2014, Concerning Halal Product Assurance
(UU No.33 Tahun 2014 tentang Jaminan Produk Halal), in
May 2019 (after have been waiting for five years),
unfortunately, due to the rule of law stated in its law, mentioned
that the PP which was just born is regarded as expired for three
years (it was supposed to be born at least at the very last month
in 2016).
* When a law does not have the support of government regulations,
will not be easy to disseminate information, because it does not have
enough financial support for its socialization to the people.
Cont’d

(c) Study on Three Halal Jargons in

Malaysia, Thailand, and Indonesia
Cont’d

Halal Jargons in Malaysia, Thailand, Indonesia

(1) Malaysia (JAKIM, JAIN, MAIN):
– Halal is permissible to be consumed by Muslims;

(2) Thailand (CICOT):

– Halal is for everyone;

(3) Indonesia (MUI LPPOM):

– Halal is my life.
Cont’d

(1) The Spirit Convey in Its Jargons (Malaysia)

• With national principle as “Islam Agama

Negara”, the Islamic moral value is the soul and
foundation in Malaysia.*

* The Konstitusi Persekutuan stipulates that Islam is the official religion of

the Federation, but other religions and beliefs can be practiced safely and
securely in every part of the guild and discriminating against a citizen for
religious reasons is strictly prohibited.
Cont’d

(2) The Spirit Convey in Its Jargons (Thailand)

• In Thailand, its national principle is Buddhism (Buddha
Trevada), with a beautiful character in openness;
• Its openness to easily embrace the outside influence of
Buddhism, with one condition that as long as it won’t eliminate
Buddha Trevada authenticity;
• Therefore, it can be fully understood when it is found that
through a long way history which has written by some scholars
that Muslims in Thailand will always considered as Muslim
Thai, and not as Thai Muslims (Haque-Fawzi, Dania, et al, 2018).
Cont’d

(3) The Spirit Convey in Its Jargons (Indonesia)

• Indonesia has its national principle named “Pancasila
and Bhineka Tunggal Ika.” Meaning, Indonesia (in a
Sanskrit way) was born to be as a “negeri kesepakatan”
or an agreement country. Although, the first Sila from
Pancasila is Ketuhanan Yang Maha Esa, and Islam in
Indonesia is embraced by most of its population (for
more than 80 percents among approximately 267 million
inhabitants), Islam isn’t “explicitly” laid as the
foundation of the state.
Cont’d

Can We Use the Same ‘Language’ for Halal?

• The answer is: “Yes, we can!”;
• Through the language of economy-business;
• The economics' drive is the tool;
• With the angle of economics' drive, halal ‘understanding’ will
land to the same platforms to overcome its problem; and
• Indeed, who doesn’t like profit gain? Which country doesn’t
want to be much wealthier?
 (2b) Halal, from Obligation to Trend
• Halal demand from the market shifts the people paradigm, that halal is
not only an obligation but also the trend;
• The demand of halal market is growing rapidly;
• Halal products and services are more available everywhere;
• The world lifestyle gradually shifted to the halal lifestyle;
• More Muslimah in Indonesia (and the world) are wearing hijab;
• Its modest fashion promotion successfully made halal lifestyle became
more sustainable;
• Due to the weakening of the world economy, many countries then
develop halal industry for domestic and export needs.
Cont’d

World Halal Curent Condition

• Nowadays in the world, halal has made as a new
tool, which can ‘be able to dictate’ the state policy
makers in a country to not ignore it, even to make
use of its developments.
Cont’d

“Halal”
• Therefore, halal to date is not anymore only for the
sake of religion, but is also became an “important
approach” to develop a good business, in the sense
of national and international economic scale and
scope.
 The Halal Trend Outlook

Source: Dinar Standard and Thomson Reuters (2019)

Source: Dinar Standard and Thomson
Reuters, 2019
 THE NEEDS
Muslim Population

World’s Muslim Population:

2.08 billion
 Overview of the Global Halal Market

Sizeable and
growing
Key drivers 1 Muslim
population
of growth Growing
2economic
development
in Muslim
countries
Emergence
of potential
3 Halal
markets
(China &
India)
Cont’d

THE NEEDS
Global Halal Market

US$150 billion per year

Source: http://www.spmodels.net
Cont’d
Global Halal Market ~ US$3.1 trillion/year

Food
(US$ 0.58 Non-Food
trillion) (US$ 1.52 trillion)

Services (US$
1.0 trillion)

Non-food Services Food

Source : Third Industrial Master 40

Plan (IMP3)
Potential of Halal Market
 Halal Economy – End Customers
Large, Fast Growing, Young Muslim Population
1.7 bill global Muslim population
23.4% of global population…
26.4% by 2030 (Pew Global Estimates)

Growing at 2x the rate of rest

of world* with Projected median age by
2030 – 30 years old vs 44 years old
for North America and Europe

87% of Muslims worldwide Source: MarvelComics

considered religion very
important (Pew Research,
2012)
Indonesia Halal Lifestyle Conference ,Oct 2017
 HALAL ECONOMY – END CUSTOMERS
Part of fast growing global emerging markets
OIC (Organization of Islamic Conference) 57 member countries are some of the fastest growing global economies
representing
core Islamic finance and Halal lifestyle markets

OIC Growth Economies

GLOBAL EMERGING MARKETS*

• Turkey
• UAE GLOBAL FRONTIER MARKETS*
• Saudi OIC 57
Arabia Member 4.19%
Countries

• Egypt • Kazakhstan • Kuwait $ 17 Trillion annualgrowth(2015-21) compared

GDP (PPP based)
• Qatar • Bosnia • Jordan to rest of the world’s

• Indonesia • Morocco • Lebanon 3.6%*

• Nigeria • Oman
• Malaysia
• Tunisia • Bangladesh
• Pakistan • Bahrain • Palestine
*MSCI Emerging Markets Index; IMF growth projections (April Indonesia Halal
2016) Lifestyle
Conference
Oct 2017
 Purchasing Power of Muslims is Growing
“GDP per Muslim capita has Gross Domestic Product (USD) Per
grown faster annually than its 12.000
Capita
global counterparts over the 11.042

period from 1990 to 2010.” 10.000

Source: PWC Analysis

8.000
CAGR:5%
“Between 1990 and 2010,

GDP (USD)
6.530

GDP per capita for Muslims 6.000 Global

CAGR:6.8% Muslims
worldwide has grown at a 4.185

Cumulative Annual Growth 4.000

Rate (CAGR) of 6.8% (Global 1.763

CAGR: 5.0%).”
2.000

Source: United Nations, IMF, PWC -

1990 2010

Source: United Nations, IMF, PWC

 What's in Halal Products
Halal is a value proposition that exists within key elements of the supply chain of the intersecting industry sectors

Estimated market size:

USD 2.3 trillion

Halal
Products
Potential of Halal Products:
Healthcare Islamic
Services Finance
1. Food and Beverage
Industry Sector and its
Halal derivatives;
Economy 2. Pharmaceutical Industry
Sector;
Hospitality 3. Cosmetics Industry Sector.
Takaful
Services

Lifestyle

Source: Halal Industry Development Corporation (HDC), 2018

Cont’d

Potential of Halal Industry

(1) Food and Beverage;

(2) Pharmaceutical;
(3) Cosmetics, etc.
Sector Riil
“Muslim Halal Lifestyle in Global Market”
STAT E OF T H E G LO BA L ISLAMIC ECO N O M Y R E P O R T (2016 – 2017)
Global Muslim (2015) spend over $1.9

trillion Islamic Finance $2 trillion in assets

Source: Halal Industry Development Corporation (HDC), 2018
Malaysia Best Practice
 ( HAS)
Halal Assurance System – Halal Supply Chain

FMS – Fleet Management System

1 RAW MATERIAL , INGREDIENT 2 FI

KEY HALAL PLAYERS NI
KEY HALAL KEY HALAL PLAYERS S
Farmer, Seeder, Abattoir Manufacturer, Processor
Certified Halal TRANSPORTER H
Certified Halal
HAS – Internal Halal Committee Dry, Refrigerated P
HAS – Internal Halal Committee
(HAS) – R
Activities/Conformity O

WAREHOUSE

3 CMS – Container Management System

KEY HALAL KEY HALAL PLAYERS

TRANSPORTER
Dry, Refrigerated
Cold / Dry Storage
(HAS) – Activity/Conformity 3
a
(HAS) – Activity/Conformity

4 PORTS/INTN’L
KEY HALAL PLAYERS
Container Depot / Terminal
Dry, Refrigerated
(HAS) – Activity/Conformity
5 RETAIL
KEY HALAL TRANSPORTER
Container Depot / Terminal
Dry, Refrigerated
KEY HALAL PLAYERS (HAS) – Activity/Conformity
Food Service, Retailer
(HAS) Touch Point –
Segregation
Activity/Conformity.
Copyright By Global Dibagh Sdn Bhd
HALAL PURIFICATION PRACTICE
THE OUTCOME - HYGIENIC ENVIRONMENT

EU Guidelines is according to draft – USP

Chapter 1116
and EU Guide to CRITICAL GOOD
MANUFACTURING PRACTICE-(cGMP)
Clean Room Perfomance Test CPT:
1) Grade A : < 1 cfu/m3
2) Grade B : 10 cfu/m3
3) Grade C : 100 cfu/m3
4) Grade D : 200 cfu/m3

Airbone Test

Parameter
Pre Sertu Post Sertu

Total Bacterial Count

1433 Cfu / m3 186 cfu / m3

Total Fungus Count

1433 cfu / 186 cfu / m3
m3
SERTU – A HYGIENE PRACTICE IN SURFACE TREATMENT.
 SERTU LIQUID DETERGENT
Background of Innovation
Sertu or tanning is a process of purifying or sanitation guided by statutes in the
context of sharia. 7 times washings in which the first with a mixture of soil is the
foundation that will be innovate so that it is simplified for the purposes of
industry and consumerism . Based on the content in the halal standard,
elements of purification, sanitize & hygiene are critical to assesst during pre
audit level.

The innovation of Sertu Liquid Detergent will facilitate the user because it
solves the problems from traditional methods to a more modern and efficient.
SERTU LIQUID DETERGENT – INDUSTRIAL USAGE

Hand Wash

SERTU Dish Wash / Utensils

LIQUID Cargo Chain / Container /
DETERGENT
Trucks Floorwash
Machinery
TOOLS & EQUIPMENT
TRUCK SERTU & SANITATION STATION

Inland Transport.
General Specification
Built Up Area 20,000.00
Capacity 1,500 Truck /Month
Operation System Fully Automation
Cleaning Module Modular Type
Certified by IHP
 Third Party Halalan Toyyiban
Process Verification

Guarantee Halal Supply Chain

From Farm To Fork

Contamination Avoidance

Container Sanitation & Sertu Station – Internal view

KNAPSACK SPRAYER / BACK PACK SPRAYER.
 What We Can Learn from
those two Indonesian Diaspora Prominent
Scholars in Malaysia and Thailand?
Cont’d

Two Prominent Scholars of IMT-GT Countries

in the Halal Development
• In Malaysia and Thailand;

– Malaysia
Prof. Irwandi Djaswir, Ph.D

– Thailand
Prof. Winai Dahlan, Ph.D
Cont’d Malaysia
Prof. Irwandi Jaswir, Ph.D
• In Malaysia, we have Prof. Irwandi Jaswir, who was born
in Medan, Indonesia, and still be as an Indonesian;
• Prof. Irwandi is the winner of “2018 King Faisal
International Prize Laurette”;
• He has an incredible career and highly ackenowledged in
Malaysia under the big name of IIUM (International
Islamic University of Malaysia);
• He is a Biotech scientist who dedicated himself to IIUM
in Malaysia and works as the research coordinator in
“Halal Industry Research centre” at IIUM, Kuala
 L umpur, Malaysia.
Cont’d
Thailand
Prof. Winai Dahlan, Ph.D
• While on the other hand in Thailand, we have Prof. Winai
Dahlan, an Indonesian-Jawa descent, a Bangkok born
person with a Thai nationality;
• He is the grandson of KH. Ahmad Dahlan, a great
Indonesian Ulama who was the founder of
Muhammadiyah organization in Yogyakarta (it has a
long story until why one of his six sons (from his first
wife) named Irfan Dahlan could not go back to Indonesia
during the Indonesia independence, and decided to stay
in Thailand and got married with a daughter of another
Jawa descent (who was a rich businessman and landlord
in Bangkok who had built Jawa mosque in Sathorn,
B
a
n
g
k
o
k
)
;
Cont’d
• Prof. Winai is the founder and the director of Halal Science Centre
at the Chulalongkorn University in Bangkok, Thailand; as well as
• He is the Head of the Lipid and Fat Science Research at the same
place mentioned above; and
• The International Graduate Program Chair in Food and Nutrition,
Faculty of Allied Health Science, Chulalongkorn University,
Thailand; beside he is also
• For three consecutive years compiled by the “Royal Islamic
Strategic Study Centre; and
• The only Muslim Thai (not to mention as Thai Muslim) scientist,
ranked in the “World 16 Most Influential Muslim Scientist, in science
and technology.
Cont’d

In Indonesia?
• To be honest, yet we don’t have a strong figure like in Malaysia
and Thailand; but
• We have a big name in the cosmetics industry in Indonesia, the
pioneer of halal cosmetics indeed. The success Story
of Wardah Beauty from Indonesia, and some other names under
the big name of Wardah halal cosmetics; and
• The halal assurance system’s infrastructures in Indonesia is on
the move;
Cont’d

• Due to the 2019 Presidential Election and the launch of PP

(Government Regulations) in June 2019, and following to the
(semi-final) law implementation in October 17, 2019, on the
law of Republic of Indonesia Number 33 year 2014 in 2014, the
patience of Indonesian Muslims nowadays are still being
examined;
• Indonesia halal assurance system is still in the process;
• Although, the rigid implementation of the halal law might
seems to be postponed by the government with no time
constrain (although it might creates a more uncertainty rule of
law) in the following October 2019, but many Muslim
Indonesians still put their positive hope in it.
 Success Story
of Wardah Beauty from Indonesia
• Indonesia has a best halal practice from a local halal cosmetics company;
• Which previously named “PT. Pusaka Tradisi Ibu” and later transformed
to become “PT Paragon”;
• The founder of Wardah Kosmetika Halal Indonesia under PT. Pusaka
Tradisi Ibu was Dr.(Hon), Ir. Nurhayati Subakat, where later due to its
new product development on R&D, as well as created some new brands
with different target markets, then, the management had changed the
name of the company with a new spirit (and do’a), became PT Paragon;
• Under the new umbrella, the top management transferred from
Nurhayati Subakat to her children and children in laws.
Cont’d

• But, PT Paragon only produce cosmetics;

• Whereas, the halal market demand is very
big!
(2c) World Halal Trend and Indonesia’s New Halal Policy
Posisi Indonesia Sebagai “Pasar Besar” Produk Halal
INDONESIA
Masuk Top 10 Expenditure di tiap industri, namun tidak
sebagai player.
Total Expenditure for Muslim Market dan Ranking Indonesia
 Expend. Player
Industry 2015 2021 Indonesia
Rank Rank
Halal Food 1,17 1,91 0,16 1 -
Islamic Finance 2,00 3,46 0,02 10 10
Sumber: Laporan
Halal TravelGIEI-Thompson Reuters 2014 s.d
0,15 2017, diolah
0,24 0,01 5 -
Halal Fashion 0,24 0,37 0,01 5 -
Halal Media & Kuadran II Kuadran I
Recreational 0,19 0,26 0,01 6 - (Lower expenditure, Top Player) (Lower expenditure, Low Player)
Halal Pharmacy & Kuadran III Kuadran IV
Cosmetics 0,08 0,13 0,01 4 8 (Higher expenditure, Top (Higher expenditure, Low Player)
TOTAL (USD trillion)
3,84 6,38 0,22 - -
Player)
II I
1

2
III IV
3
Cont’d

(1) Indonesia has the opportunity to be: (a) the world's

largest market for halal products; as well as (b)
the producer of it;
(2) Some strategies are made to meet the requirements
of several potential of halal markets and to
increase the quantity of marketable halal
products.
 Perkembangan Eskpor Produk Halal Indonesia
Tahun 2014-2017
(Ribu USD)
Kategori Produk 2014 2015 2016 2017
Beverages (excl: tobacco and 64,801.56 71,163.01 103,084.11 121,077.78
alcohol)
Food and live animals (excl: swine 12,003,940.64 11,545,350.21 11,583,942.01 12,786,636.47
and horses)
Medicinal and pharmaceutical 534,128.82 603,261.00 586,420.48 575,968.20
produc
Perfumery, cosmetic or toilet prepa 398,927.16 342,648.00 376,318.71 396,134.48

Fixed vegetable fats and oils, crud 19,951,041.36 17,765,952.29 17,094,809.23 21,564,903.23

Total 32,952,839.53 30,328,374.50 29,744,574.54 35,444,720.15

• Ekspor produk halal Indonesia di estimasi mencapai USD 35,4 miliar, nilai itu merupakan 21 persen dari total ekspor
tahun 2017
• Produk halal Indonesia masih bertumpu pada produk berbasis SDA seperti minyak kelapa sawit dan turunannya
• Produklain yang memiliki potensi untuk dikembangkan adalah produk makanan, produk farmasi serta kosmetika
• India serta China merupakan pasar terbesar ekspor produk halal Indonesia. Potensi ekspor ke negara anggota OKI
seperti Mesir, UAE belum dimanfaatkan secara maksimal oleh Indonesia

Sumber: Comtrade - Diolah

 Eskpor Produk Halal Indonesia
ke Beberapa Negara Tahun 2017
(Ribu USD)
Medicinal and Perfumery, Fixed vegetable
pharmaceutical cosmetic or fats and oils, crud
Tujuan Ekspor Beverages Food and Animal Total
produc toilet
prepa
India 82.22 254,870.95 41,371.06 5,662.14 4,969,352.40 5,271,338.77
China 7,813.90 1,255,135.34 8,257.51 3,563.84 2,798,392.13 4,073,162.72
United States 568.06 2,788,548.96 1,440.49 1,992.96 1,177,834.12 3,970,384.59
Pakistan 34.05 185,281.17 15,711.04 3,312.92 1,475,071.50 1,679,410.69
Netherlands 58.66 408,159.57 10,182.47 1,132.50 1,230,181.65 1,649,714.86
Malaysia 3,519.94 730,190.41 21,660.65 37,766.94 793,793.40 1,586,931.35
Japan 35.31 881,904.47 66,216.36 6,654.26 215,182.78 1,169,993.19
Philippines 10,637.10 607,929.95 76,588.21 32,972.49 389,439.88 1,117,567.62
Singapore 29,873.25 378,808.47 110,005.58 154,297.38 444,016.16 1,117,000.86
Spain 433.37 96,143.13 22.68 24.47 942,935.49 1,039,559.13
Egypt, Arab Rep. - 116,931.27 2,018.43 96.79 844,109.11 963,155.60
Italy - 197,513.24 31.17 0.94 724,298.95 921,844.31
Bangladesh 2.82 33,353.51 101.63 1,027.27 837,876.57 872,361.80
Vietnam 3,430.74 700,447.25 26,332.52 6,163.11 122,558.24 858,931.87
Thailand 1,010.81 552,447.58 48,503.91 44,853.94 40,515.16 687,331.39
Russian Federation - 205,922.80 151.02 67.92 463,581.01 669,722.75
Myanmar 4,095.91 89,681.66 21,309.40 7,596.03 485,219.55 607,902.54
Korea, Rep. 285.02 215,107.00 18,930.18 2,250.82 222,426.48 458,999.50
Germany 70.65 259,260.42 461.78 148.62 126,342.25 386,283.72
United Arab Emirates 1,356.25 82,297.04 232.14 22,386.76 220,705.86 326,978.05
Other 57,769.71 2,746,702.28 106,439.98 64,162.36 3,041,070.54 6,016,144.87
Total Export Halal Products 121,077.78 12,786,636.48 575,968.20 396,134.47 21,564,903.23 35,444,720.16
Total Export 168,810,042.93
Share 21.0%

Sumber: Comtrade - Diolah

 Halal di Indonesia
(1) Ekspor produk halal Indonesia di estimasi mencapai USD 35,4 miliar, nilai itu
merupakan 21 persen dari total ekspor tahun 2017;

(2) Produk halal Indonesia masih bertumpu pada produk berbasis SDA seperti
minyak kelapa sawit dan turunannya;

(3) Produk lain yang memiliki potensi untuk dikembangkan adalah produk makanan,
produk farmasi serta kosmetika;

(4) India serta China merupakan pasar terbesar ekspor produk halal Indonesia.
Potensi ekspor ke negara anggota OKI seperti Mesir, UAE belum dimanfaatkan
secara maksimal oleh Indonesia
 KERANGKA DASAR PENGEMBANGAN EKSYAR

Berkembangnya ekonomi
dan keuangan Indonesia yang adil,
bertumbuh sepadan, dan berkesinambungan sesuai dengan nilai-nilai syariah
Target
Capaian Peningkatan Pembiayaan Tk. Kedalaman
Tk. Literasi Int’l Standing
Aset Usaha Keuangan Syariah Pasar Keuangan
Indikator Syariah Share Keu. Share outstanding pasar Inisiasi
Indeks Literasi
Pert. Aset Usaha Syariah uang syariah (% PDB) Internasional
Utama
Syariah (%/Th) (% Total Keu.)

Strategi Pemberdayaan Pendalaman Penguatan Riset,

Utama Ekonomi Pasar Keuangan Asesmen &
Syariah Syariah Edukasi

Halal Instrumen
Supply Riset dan
Program Asesmen
Chain Infrastruktur
Kerja Kelembagaan
Utama Regulasi
Infrastruktur Edukasi
Basis
Pendukung
Investor

Strategi Kebijakan Eksyar Kebijakan Eksyar Nasional Kebijakan Eksyar Internasional

Daerah
Dasar Sumber Daya Insani Data dan Informasi Koordinasi dan Kerjasama
16

1
 PILAR 1 : Penguatan Halal Supply Chain

Strategi 1 Strategi 2
Strategi 3 Strategi 4
Penguatan Sektor Pertanian yang
Terintegrasi (Integrated Farming) Penguatan Sektor Industri Penguatan Sektor Energi Pengembangan Sektor
Pengolahan (Food dan Fashion) Terbarukan (Renewable Wisata Halal (Halal
Energy) Tourism)
1.1.1
Identifikasi dan Pengembangan 1.2.1 Identifikasi dan Pengembangan Identifikasi dan Pengembangan
model Integrated Farming bagi model industri pengolahan bagi 1.3.1 1.4.1 Identifikasi dan pemetaan
model renewable energy (air,
UMK (pesantren) dan UMB UMK (pesantren) dan UMB wilayah sektor halal Tourism
angin, bio fuel, dll)
1.1.2 PeningkatanAwareness Peningkatan Awareness
Pengusaha Besar/menengah 1.2.2 peny 1.3.2 Peni Role model pengusaha
Pengusaha Besar/menengah edia ngk besar/menengah
1.1.3 Role model pengusaha an atan
1.2.3 Role model pengusaha
besar/menengah outle Awa Pengembangan Model Bisnis
besar/menengah t dan 1.3.3 rene Linkage Usaha input sektor
1.1.4 Pengembangan Model Bisnis
akse ss pertanian ke sektor energi
Linkage Usaha dari hulu ke
Pengembangan Model Bisnis s Pen
hilir (tmk pesantren) 1.2.4 Linkage Usaha dari hulu ke pasa 1.3.4 gus Dukungan penguatan regulasi (tmk
1.1.5 Dukungan penguatan regulasi, hilir (tmk pesantren) r aha mendukung regulasi green finance)
standarisasi, dan proses (DN Bes
Dukungan pengembangan
pengawasan thd produk halal Dukungan penguatan regulasi, ar/m
1.2.5 dan 1.3.5 infrastruktur pendukung
1.1.6 standarisasi, dan proses ene
Dukungan penguatan dan LN) pembangkit listrik dan pengolahan
pengawasan thd produk halal nga
penyediaan outlet dan h biofuel
1.2.6 Dukungan penguatan dan 1.3.6
akses pasar (DN dan LN)
1.4.2 PeningkatanAwareness
Pengusaha

Role model pengusaha

1.4.3
besar/menengah

Pengembangan Model
Bisnis Linkage Usaha
1.4.4 (antara sektor tourism
dan sektor pendukung)
Dukungan penguatan
1.4. regulasi, standarisasi, dan
5
proses pengawasan thd
produk halal tourism (hotel,
food, dll)

Dukungan penguatan
1.4. kampanye wisata halal
6
 2016- 2017
1. Malaysia
121
2. UAE
3. Bahrain 86
4. Saudi Arabia 66
5. Oman 63
6. Pakistan
7. Kuwait 48
8. Qatar 45
9. Jordan 44
10. Indonesia 43
11. Singapore
12. Brunei 37 
13. Sudan 36
14. Iran
15. Bangladesh 32
32
28
28
26

© Indonesia Halal Lifestyle Center, 2017

Global Muslim market
spend on food

2015
$ 1.173 Bn
Global Muslim Market 16,6%
of global Expenditure

$854 $771 $380 $341 Bn

Bn Bn Bn India
China USA Japan

2021
(Potential)

$1,914 Bn
18.3% of Global Expenditure
SOURCE : Global Islamic Economy Report, 2016-2017
 Market Outlook Of Cosmetics
• The global market for cosmetics & personal care ~US$150
billion (in 2004);
• Asia is the leading region in skin care consumption ~US$ 17.4
(in 2004);
• Malaysia - RM 3.2 billion in 2005 - skin care accounts for
24% (RM 788 m);
• The global market for cosmetics & personal care ingredients is
estimated US$14.7 billion in 2005, with a growth of 5% per
year through to 2010;
• Asia Pacific make up 40% of the global skin care market;
• With the global market for halal commodities valued at $2 trillion,
the estimated halal cosmetics in the Middle East is growing at
12% per annum and is valued at US$2.1B.
 (2d) Indonesia Halal Industry and Lifestyle Prospects
Cont’d

Indonesia Halal Focus Shift

Source: Halal Industry Development Corporation (HDC ), 2018
 consumer Healthy
Muslim & Non Muslim

Halal
Producer Business
Opportunity

• Opportunity – Expanding market

• Extended Services
• Brand Reputation - Quality – Added Value
 Copyright all ideas, Sapta

HALAL LIFESTYLE Nirwandar © 2016

SECTOR
(2015, US$ Bn)

$ 78 $ 56
$ 151 $ 189

$ 1.173 2.004
$
 $ 243
© Indonesia Halal Lifestyle Center, 2017

ACHIEVEMENT : INTERNATIONAL
TOURIST ARRIVALS TO INDONESIA
Tourist Arrivals (million)
20
Tourism Industry Growth Rate
9.4 10.4
10 8 8.8 Benchmark 2015

0
Indonesia,
2012 2013 2014 2015
Average growth p.a in the last 3 years: 10% Growth: 10,3 %

Industry-Led - Government Support Strategy

Muslim Tourist Arrivals (million) China, Growth:
2.2%
4.00 World, Growth:
1.70 1.90 2.20 4,4 %
2.00 1.50 Muslim Tourist,
Growth: 6,3 %
-
2012 2013 2014 2015
Average growth p.a in the last 3 years: 15.5%
Source : KementerianPariwisata
34
Indonesian Tourism in the Global Eye
Indonesia has entered as the Top 5 global halal destinations

KEY FACTORS:

(1) Awareness;
(2) Environmentally friendly;
(3) Tourist Destinations and Attractions;
(4) Local community involvement ;
(5) Tourist attraction.

Source : State of the Global Islamic Economy Report 2017/18

 Tourism Contribution to State Foreign Exchange
Year 2015 -
2019
Indonesian Foreign Exchange Receipts (Ranking 2016)

Rank Komoditas Nilai

(Juta USD)
Trillion (Rp)

1 CPO 15,965
2 Pariwisata 13,568
3 Minyak dan Gas 13,105
4 Batu Bara 12,898
5 Busana 6,229

In 2020, the tourism sector is predicted to be the biggest contributor to the country's foreign exchange earnings in Indonesia.
Source : Pusdatin Kemenpar, 2014
 ISLAMIC THEMED MEDIA
OIC markets offer significant media opportunities

Indonesia Halal Lifestyle Conference Oct2017

 KAIA FI LMS INDONESIA IN COL L ABDRATION WITH
PASURUAN REGENCY OF EAST JAVA, INDONESIA
PRE S ENT

8¥I2¥'IE API*ItkCIATIIIN VFN’T'

A docurner1tai’y film by halo Spinelli
[Q MusllITl Pro

HatatLitestyle com RO_L 4 NOV EMdEtt 2017

3U 30i'M
HALAL ECONOMY INVESTMENTS

Startup Financing &

Ecosystem Picking
Steam
© Indonesia Halal Lifestyle Center, 2017
GLOBAL HALAL HUBS
The Positions

STATE OF THE
GLOBAL ISLAMIC
ECONOMY REPORT
2015/16
Source: Thomson Reuters & Dinar Standard
Halal Industry Challenge
Source : Rafi’udin Shikoh, 2017
Source : Rafi’udin Shikoh, 2017
 Closing Statements
• Napoleon Bonaparte proverb in a film titled “Crazy Rich
Asian” mentioned:
“ Let China sleeps for when she wakes she will shake
the world”
• I will enriched that proverb in the Islamic way, as:
“ Let Muslims sleep for when they wake they will
shake the world, through their halal industry and
lifestyle”
 By:
Dr.Hj Marissa Haque Fawzi, S.H, M.Hum, M.B.A, M.H, M.Si