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PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS

List your top 1-3 problems. Outline a possible solution for each Single, clear, compelling message Something that cannot easily be List your target customers
problem. that states why you are different bought or copied. and users.
and worth paying attention.

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today YouTube = Flickr for videos. customers.


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COST STRUCTURE REVENUE STREAMS
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CANVAS FILL ORDER RISK ITERATION PATH


0 PRODUCT RISK
□ CUSTOMER RISK
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0 MARKET RISK

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