Video Marketing

Video Usage Share

Why video marketing?
Trust due to Visibility (Audio + Visual)
Better Search Results
Mobile Friendly
Can Explain Everything
Can Target Lazy Buyers
Can market Study Material, Training Program, Movie Trailer, Travel, Advice,
Demo
Type of digital video platforms
IPTV- Television viewing via broadband internet connection

Over the top (OTT) Platform- Video Streaming Sites like BigFlix, Amazon
Prime Video, Viu, Sony LIV, Eros Now, ZEE5, Hotstar & Netflix.

Video Sharing Sites- YouTube, Daily Motion, Vimeo, Flickr, Veoh, Metacafe,
Blip.tv, Vube.
Increasing the video views organically

Optimize for Video Search by Keywords

Making it popular by trending videos (Research the latest trend & topic people are
talking about, Publish the video)
Start the content with interesting facts
Post regularly with sustain workflow
Post videos that have one of three goals: serving the community around the
channel, being shareable, or performing in search
Increasing the video views organically

Post videos that have one of three goals: serving the community around the
channel, being shareable, or performing in search
Add End Screens & Cards
Post videos that have one of three goals: serving the community around the
channel, being shareable, or performing in search
Embed Video in website
Add the tags to video by Tag Generator tools
Add End Screens & Cards
Creating YouTube Channel

Sign into YouTube and click on the user icon at the top right of the screen.
Click on the gear icon to get to your account's YouTube Settings.
Click on Create a new channel.
Then choose “Use a business or other name”
Add your Brand name and click create.
Features shown after channel creation
Video Privacy settings
After Channel creation we can set privacy of visibility & Sharing as-

Public videos and playlists can be seen by and shared with anyone.

Unlisted videos and playlists can be seen and shared by anyone with the link

Private videos and playlists can only be seen by you and the users you
choose.
Important Setting & Features
Enhancement & Marketing (Video Manager)
Info & Setting- For Description ,Tags of video & Custom Thumbnail
Enhancements- For Video
Audio- Adding audio clip available free in YouTube
End Screen & Annotation
Adding Cards for Promotions
Adding Subtitle
 Other Channel Options

Upload Default Features- Set defaults for description, license or other details for
videos you upload through your web browser. Can be modified during video upload
Branding- Setting Water Mark
Use Advanced Feature- Channel Keywords (Research & Placement of right keywords
from competition), Linking with AdWords, Associated Website, Setting up Google
Analytics, Other settings.
Embed Video in website
Tools for YouTube Improvement

https://keywordtool.io/youtube

https://www.keywordtooldominator.com/k/youtube-keyword-tool

https://kparser.com/youtube-keyword-tool/

https://www.tubebuddy.com/

https://vidiq.com/
Paid Promotion Options of Video

YouTube-
Through Video Manager – Select Video, go to edit & select button Promote,
YouTube Advertise (using AdWords)-
https://www.youtube.com/yt/advertise

Google AdWords-
YouTube search results Option, YouTube videos, Remarketing
Select Goal, Target Audience, Keywords , Placement & Ad Types, set Budget
 Types of Video Ad
In-stream ads play before, during, or after another video on YouTube or video
partners on the Display Network. They give viewers the option to skip the ad after 5
seconds. (Pre Roll, Mid Roll Ads)
Bumper ad is a short video ad that plays before, during, or after another video on
YouTube or the Display Network. The video must be 6 seconds or less and viewers
don’t have the option to skip your ad. You pay based on impressions, which is the
number of times your ad is shown.
Outstream ads play automatically on mute in places like the top of a page or within
article text on mobile devices. Viewers can unmute, dismiss ads in- app, or scroll to
skip. Outstream ads are designed to drive brand awareness and help you reach
more people.
Video discovery ads can appear on YouTube search results, next to related videos,
or on the YouTube homepage. They invite users to click on a thumbnail, consisting
of an image and some text, to watch the ad.
Performance Evaluation

By YouTube Analytics- Views, Time spent, Demographics, Location, Device,

Cards, End Screen & Annotation performance etc.

By Google Analytics- Set up analytics account of YouTube channel & view the
data in customized formats.