DIDM CONTENT FOR

EMAIL MARKETING
1. What is Email Marketing?
2. How Email Works?
3. What is Gmail’s Daily Limit on Sending Email?
4. Google Apps email sending limits
5. Permission E-mail Marketing
6. 2 types of Email Marketing
7. The Difference Between Opt-In and Double Opt-In
8. BEST PLATFORMS for Email Marketing
9. Setting up list and webforms
10. Broadcast & Autoresponders
11. Tricks to land in inbox instead SPAM box
12. ADVANCED STUFF (Open rates, Click through rates, PPC
emails, Unsubscribe hack, Profit Funnels & more)
 What exactly is Email Marketing?
Promoting your brand, service via an email where the sender has given you
permission to send you an email.
It's essentially any e-mail a company sends out to people, but there are a few
approaches to it. E-mail marketing can be:

• Promotional emails sent to encourage potential customers to buy a product or

service or convince current customers to keep buying
• Regularly sent e-mails meant to strengthen the relationship between the
business and the customers and encourage loyalty to a product or service. Eg:
ebooks, free course, video training, coupons, contest, newsletter, webinars, demo
etc.
• Advertisements for a product or service that are placed in e-mails sent by other
people or companies (typically found in “banners” above or to the side of the e-
mail's body of text)

HOW EMAIL WORKS >>

Explain the FLOW CHART on White board with the example mentioned
below:
a@gmail.com>>b@yahoo.com
When email is sent from a@gmail.com gmail checks the domain of
recipient (yahoo) and here it passes through 2 spam filter mechanism.
(gmail & yahoo).
If gmail >> gmail then 1 spam filter (local delivery). This one is faster.
If gmail >> yahoo, then 2 spam filters (foreign delivery)

Below 2 articles are just for FYI >>

 What is Gmail’s Daily Limit on Sending Email?
http://www.labnol.org/internet/email/gmail-daily-limit-sending-bulk-email/2191/

Google Apps email sending limits

https://support.google.com/a/answer/166852?hl=en

Permission E-mail Marketing

Let's say you've developed a new energy drink you're excited about,
and you want people to get excited about it and buy it.
After writing a quick, flashy paragraph about the drink and typing out a
vague subject line, you search the Web for as many e-mail addresses as
you can find -- the more people who receive your message, the more
potential you have at making more money.
Sounds easy, right? Unfortunately, not only will people probably
identify your message as spam or an e-mail marketing scam and delete
it, you might even be breaking the law.
One of the most important concepts in e-mail marketing is that
ofpermission -- a business must receive a customer's authorization
before sending out any promotional e-mails.
If a person receives an e-mail from a business that he never requested,
chances are that e-mail is considered spam.
2 types of Email Marketing:

- Legit (Permission Marketing) >> Collect emails and building

lists.
- Illegit (Spamming) >> You buy a list and send bulk emails.
 The Difference Between Opt-In and Double Opt-In
• Email addresses on a (single) opt-in list are not confirmed. Anybody can
submit anybody's address to the list, and it will be there until it is
unsubscribed.

• On a double opt-in list, all email address must be confirmed before they
are added. A request for confirmation is sent to the submitted address
and the address owner must take some action to confirm thatshe is the
owner of the email address,the address is working andshe indeed
wants to subscribe.

• Most often, the confirmation action is as simple as replying to the

confirmation request or clicking on a link.

BEST PLATFORMS for Email Marketing

(Email Marketing Softwares)
• Aweber
• Send Grid
• Constant Contact
• Get Response
• MailChimp

Official email – make one from your hosting>>

For eg: support@didm.in
Official email will have your website (domain) name after @ symbol
just like the one above.
 Broadcast & Autoresponders
Practical inside Getresponse…. Show difference both!
Email List –
• Buy the list/data
• Build one – webinar, provide a free ebook, provide a free 7 day e-
course, provide a free valuable video, sidebar of your blog, a pop
up, give some freebies in exchange of email, ecommerce – give
50% discount on registration

Tricks to land in inbox instead SPAM box

Practical eg of My personal welcome email…

• Always include unsubscribe button in the footer of email

• Make sure the email which you are using has a website on the
domain like:support@didm.in
• Do not use all capital letters inyour subjectline/body line
• Include less links and more words>> Sales email: 3 links works the
best. Short email: 1 link.
• Always check your Spam score (1-100) – the spam checkers would
be available with your email marketing softwares. Practical eg
from Getresponse.
• Send mailer from a name if possible! Company name or a person
name! Practical
• Avoid using words like money, won, coupons, offer (You should
use these words in images)
 ADVANCED STUFF >>
EMAIL MARKETING IMAGES
Open Rates - http://edmembers.com/wp-content/uploads/2015/05/IMG_0058.jpg

Click Rates - http://edmembers.com/wp-content/uploads/2015/05/IMG_0059.jpg

PS Strategy - http://edmembers.com/wp-content/uploads/2015/05/IMG_0018.jpg

Unsubscribers and Complaints - http://edmembers.com/wp-

content/uploads/2015/05/IMG_0060.jpg

Lead Generation Emails - http://edmembers.com/wp-

content/uploads/2015/05/IMG_0015.jpg

PPC Emails - http://edmembers.com/wp-content/uploads/2015/05/IMG_0016.jpg

Selling via emails - http://edmembers.com/wp-content/uploads/2015/05/IMG_0017.jpg

Profit Funnel - http://edmembers.com/wp-content/uploads/2015/05/IMG_0014.jpg

 Most important part of Email: Subject Line>>
1. Blinder: Hey! Grab this before it’s gone / You need to watch this
(curiosity)
2. Presell with Benefits: Write benefit in the subject line.
3. Scarcity (Blows up open rate): Take action now before it goes
away.
4. Cleanup (every 3 months may be): Remove members who aren’t
opening or clicking or else it affects IP after an year or so.

DIFFERENCE between URGENCY & SCARCITY >>

Urgency: Time frame dependent.

Scarcity: Something is limited (only 100) (number dependent)

P.S. Technique > Gravity for next email. Draws attention. Eg: A new
product launch information like watch out for my email tomorrow or
give a link to confirm the registration.

Sales video email needs to be LONG because people needs to

understand before they give money.

UNSCRIBED HACK explanation > I will have custom made unsubscribe

link (page). So I am having more clicks which will increase my IP
reputation as well. So 2 purposes solved. I would be able to retain my
subscriber most of the time and my IP reputation also increases as they
are clicking on my unsubscribe link.
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