Email Marketing

Anthony Villa
About Me
About Me
CEO of The 175 Apparel

Growth Hacking Consultant

Used to run campaigns for

PayMaya, PLDT, Smart

/anthony-villa @par_villa /AnthonyParVilla www.the175.com

Brands I’ve Worked With
Agenda
Agenda
1.Why email marketing?
2.Building your email list
3.Writing effective emails
4.Analyzing results
I.Why E-mail Marketing?
MYTH
Email marketing is dead
Stats
■ Up to P1:P85 return on investment
■ On average, only 20% of your subscribers will open
your email. Subject lines are the battlefield.
■ Email marketing tech is used by 82% of B2B & B2C
■ B2C marketers who leverage automation see
conversion rates as high as 50%
Email marketing is
PERMISSION-BASED
Email marketing is ONE-
to-ONE
Your Usual Target
Market
Between 25-35 Years Old,
Lives in Metro Manila
Likes sports, working out & staying fit
The Process

Build email Send effective Analyze

list emails results
II. Building your email list
What you need
1. E-mail Service Provider
2. Lead magnet
3. Opt-in tool (built-in or plugin)
Email Service
Provider
A service/technology that lets you send out bulk
e-mails and is optimized for this purpose
Email Service
Provider
1. MailChimp (free up to 2,000 contacts)
2. MailerLite (free up to 1,000 contacts)
Lead magnet
An enticing offer that will make
prospects want to GIVE you their
email
How much
information should
you get?
The information you
ask should be
commensurate to
the value you’re
giving
Opt-in tool
1. HTML coded
2. Plugin
III. Writing effective emails
■ Get past SPAM filters
■ Attention grabbing subject
lines
■ Relevant & actionable e-mail
content
■ Personalize
■ A/B Test
■ Automation
Get past SPAM
filters
1. Opt-in properly
2. Set expectations when people join
your list
3. Recognizable FROM & email details
4. Unsubscribe link
5. Use a SenderBase recognized EMP
6. Physical address
Attention
grabbing
subject lines
1. Actionable
2.Personalized
3.Get Creative!
Relevant &
actionable e-
mail content
1. Establish relevancy
2. Talk in 2nd person
3. Talk about benefits
Personalize
 USE YOUR DATA!
● How frequently do they buy? (Encourage
more purchases)
● What product do they usually buy? (Upsell)
● Which branch is closest to them? (Direct
them to a store)
A/B Test
Email version A Email version B
Automation
Findings
Goes to Fitness First 5-7X a
week
Member of a branch more than
10KM away from his home
His membership isn’t due for
renewal for 6 more months
A new branch opened near him
Subject: Hey Felix, upgrade to
the Universal Pass

Body: We noticed that you’re a

loyal customer of Fitness First
but you have to travel a long way
to get to your branch.

We just wanted to let you know

that a new branch opened up
near you!
Findings
Promo member, didn’t renew
when his membership expired
Fitness goal is to gain weight
Subject: Hey Juan, renew now & get
supplements for free

Body: Hey Juan, we want you back!

That’s why we’re offering you this
sweet deal to help you meet your
fitness goals. We’re you giving you free
supplements from GNC!

Just renew your membership between

Sep 15-30, 2017 to avail
IV. Analyzing your campaigns
Open rate
Click rate
Conversion rate
Bounce rate
Subscriber growth rate
Unsubscribe rate
Benchmarks
■ https://mailchimp.com/resources/research/email-
marketing-benchmarks/
Get in touch

anthony@the175.com | 09088103813
fb.com/anthonyparvilla | linkedin.com/anthony-villa
 Thank You

/anthony-villa @par_villa /AnthonyParVilla www.the175.com