INNOVATION

& CO-
CREATION OF
VALUE

EVIDENCE II

POR TI TLALPAN

Carolinna Elizabeth Mejía Barrera

A01651245
DinoConsulting team
Professor: Vicente Quintanilla

OCTOBER 22ND, 2021

1
 INDEX

Creating Value through pretotype strategies

Business Model Innovation.

Blue Ocean Strategies

Open Innovation Strategies

Simple, focused & effective innovation

Innovation & social needs

POR TI TLALPAN.
POR TI TLALPAN
What else is possible?

Personal Reflections

2
TO BEGGIN...
FROM THIS APPLICATION I
LEARNED THAT THE MOST
IMPORTANT PART OF
IMPLEMENTING A NEW IDEA IS
WHEN LOOKING TO CREATE A NEW THAT YOU HAVE TO BE BRAVE
PRODUCT OR SERVICE, IT -IN ENOUGH TO JUMP IN AND
ORDER TO BE SUCCESSFUL AND IMPLEMENT NEW IDEAS, BUT
PERSIST IN THE MARKET- HAS TO SMART ENOUGH TO CHECK THAT
BE GEARED TOWARDS WHAT THEY WORK AND ARE LIKED BY
PEOPLE REALLY NEED. FOR THIS THOSE WHO ARE AIMED AT THE
REASON, IT IS NECESSARY TO SOLUTION. IT IS ABOUT HAVING
DEVELOP AND PRIORITIZE THE SOLID, STRUCTURED AND WELL-
ABILITY TO UNDERSTAND OTHERS FOUNDED FOUNDATIONS TO
RATHER THAN SEEKING TO BE MINIMIZE THE CHANCES OF
UNDERSTOOD. CONSIDERING THE FAILURE. FOR THIS IT WAS VERY
TRIPLE BOTTOM LINE, INNOVATION HELPFUL FOR ME TO UNDERSTAND
IS ABLE TO GENERATE BETTER HOW THE DIFFERENT
PLACES AND ECOSYSTEMS TO PRETOTYPING TOOLS WORK AND
DEVELOP IN, BE HAPPIER AND ARE APPLIED. ALTHOUGH I HAD
MORE SUCCESSFUL. IN THIS SAME ALREADY SEEN SOME TYPES, I
WAY, YOU AVOID FALLING INTO DIDN'T KNOW ALL OF THEM OR SO
ERRONEOUS IDEAS BY HAVING AN THOROUGHLY. IN THE SAME WAY,
ACTIVE LISTENING AND SEEING. THIS TOOLS WERE VERY
COMMUNICATION IS OPENED TO SUPPORTIVE FOR THE PROJECT
REALLY UNDERSTAND WHAT "POR TI TLALPAN", SINCE IT
SITUATION OUR TARGET MARKET IS ALLOWED US TO FIND THE BEST
GOING THROUGH AND THUS BE WAY TO APPROACH PEOPLE AND
ABLE TO OFFER SOLUTIONS THAT TO EXPLAIN BETTER THE IDEA.
MAKE SENSE AND ARE
FUNCTIONAL FOR PEOPLE.

CREATING VALUE BUSINESS MODEL

From pretotype strategies IN INNOVATION
IN THIS WAY; THROUGH ACTIVE
LISTENING AND UNDERSTANDING, WHAT DO YOU THINK ABOUT THE
A CLOSER RELATIONSHIP WITH IMPORTANCE OF THE BUSINESS
THE MARKET IS GENERATED, MODEL FOR AN INNOVATION?
WHICH, USING THE RIGHT TOOLS,
HELPS US TO CO-CREATE VALUE IN THIS SAME SENSE, I LEARNED
TOGETHER WITH THEM, THAT HAVING CLEAR IN WHICH
PREVENTING THAT BECAUSE OF BUSINESS MODEL WORKS BETTER
OUR ISOLATION, WE CLING TO AN YOUR IDEAD IS CRUCIAL FOR
IDEA WITH POTENTIAL FAILURE. IN SUCCESSFUL IMPLEMENTATION.
THIS SENSE, THE TOOLS TO CARRY FOR EXAMPLE, IF YOU HAVE THE
OUT THIS ARE DESIGNED TO IDEA OF GENERATING A NEW
MEASURE OBJECTIVELY –AND SOCIAL MEDIA, BUT YOU USE AN
WITH THE LOWEST BUDGET– THE AUCTION BUSINESS MODEL,
POSSIBLE SUCCESS OR FAILURE PEOPLE WOULDN'T PROBABLY GET
OF THE IDEA TO BE IMPLEMENTED. THE RIGHT IDEA AND THE
THESE ARE ALSO PLANNED TO PROBABILITY OF FAILURE IS HIGH
FUNCTION TO DIFFERENT JUST BECAUSE OF THE BUSINESS
BUSINESS MODELS, DEPENDING MODEL USED. THEREFORE, IT IS
ON WHAT WE WANT TO DO, WHICH VERY IMPORTANT TO UNDERSTAND
ALLOWS US TO HAVE A MORE IN WHICH BUSINESS MODEL YOU
ACCURATE IDEA OF ​H O W OUR CAN MAXIMIZE THE BENEFITS OF
IDEA WOULD WORK IN THE YOUR IDEA, FOR YOU AND FOR
MARKET WITH THE HELP OF OUR YOUR TARGET MARKET.
MARKET;CO CREATING VALUE.
3
BLUE OCEAN SIMPLE, FOCUSED &
EFFECTIVE
Strategies INNOVATION MUST BE EASY TO
UNDERSTAND AND IT SHOULD
ANY IDEA THAT SEEKS TO ALSO BE EASY TO PERCEIVE
GENERATE VALUE FOR A WHERE THE VALUE IS IN ORDER
UNATTENDED MARKET THROUGH TO HAVE A BETTER APPROACH TO
DIFFERENTIATION AND IS ABLE TO THE MARKET. ALSO, IT IS
REDUCE ITS COSTS, HAS THE IMPORTANT TO CONSIDER THAT
POTENTIAL TO GENERATE A BLUE THIS MUST BE RELIABLE,
OCEAN. THIS, ACCOMPANIED BY FUNCTIONAL, CONCISE, AND
GOOD INNOVATION, CAN LASTING OVER TIME FOR THE
GENERATE THE IDEAL CONDITIONS PROBLEMATIC FOR WHICH IT WAS
FOR THE ENTREPRENEURSHIP TO INTENDED, THAT IS, IT MUST BE
BE SUCCESSFUL, SINCE IT IS WELL FOCUSED ON THE SOLUTION,
BEING ABLE TO IDENTIFY NOT ON THE PRODUCT OR SERVICE
OPPORTUNITIES BASED ON WHAT IN ORDER TO AVOID THE ERROR
IS NEEDED THROUGH CREATIVITY OF HOLDING ON TO A PRODUCT
AND VALUE SOLUTIONS THAT COULD NOT BE THE MOST
PRETOTYPES TO KNOW HOW THIS SUITABLE FOR THE PROBLEM
IDEA WILL BEHAVE IN THE MARKET CONSIDERING THE TRIPLE BOTTOM
LINE (ANDREW HARGADON, 2015).
AND FINALLY, INNOVATION MUST

OPEN INNOVATION DELIVER WHAT IT PROMISES, IN

THE MOMENT IN WHICH IT IS
REQUIRED, THAT IS, IT MUST BE
EFFECTIVE JUST TO BE
Strategies FUNCTIONAL AND SUCCESSFUL

IN MY OPINION, OPEN
INNOVATION STRATEGIES PER SAY
ARE POWERFUL TOOLS
GENERATE THE IDEAL SPACE IN
TO
SOCIAL NEEDS
WHICH VARIOUS TYPES OF
MARKETS AND PEOPLE CAN COME ONE OF THE FUNDAMENTAL
TOGETHER TO ACTIVELY LISTEN, REASONS WHY INNOVATION EXISTS
UNDERSTAND AND CO-INNOVATE IS TO SOLVE REAL PROBLEMS THAT
TOGETHER SOMETHING GREATER ARE GOING ON AT THE MOMENT;
THAN WHAT THEY ARE WHETHER THEY ARE
SEPARATELY IN ORDER TO, AS TECHNOLOGICAL, BUSINESS OR
SANG M. LEE AND SEONGBAE LIM EVEN SOCIAL. A GREAT EXAMPLE
IN THE BOOK LIVING INNOVATION IS THE ZOOM COMPANY, WHICH
SAY, CREATE A SMART FUTURE HAD AS ITS INITIAL PURPOSE AND
WHERE PEOPLE ARE HAPPY, AS ITS CULTURE MAKING PEOPLE
WHERE ORGANIZATIONS THRIVE, HAPPY, SO IT HAS SEEKED TO
AND WHERE THE ENVIRONMENT GENERATE CLOSE AND INTIMATE
FLOURISHES. CONNECTIONS EVEN KM AWAY.
IN THIS SAME WAY, I RETURN TO THIS WAS VERY CLEAR WITH THE
WHAT WAS MENTIONED AT THE PANDEMIC, WHERE MILLIONS OF
BEGINNING, THAT WHEN BEING PEOPLE WERE FORCED TO STAY AT
ISOLATED; SELF-ABSORBED, YOU HOME WITHOUT SEEING THEIR
CAN PRIVATE YOURSELF FROM AN LOVED ONES. HOWEVER, WE EVEN
IMMENSELY WIDE AND HAD THE PRIVILEGE OF BEING
INTERESTING PANORAMA WHERE ACCOMPANIED ON OUR
THERE IS NOT ONLY A LOT OF BIRTHDAYS EVEN AT A DISTANCE
OPPORTUNITIES, BUT ALSO A LOT BY THOSE WHO LOVE US. IN THIS
OF VALUE THAT YOU CAN ONLY WAY, INNOVATION IS A GREAT
SEE WHEN USING OPEN SUPPORT FOR SOCIAL PROBLEMS,
INNOVATION STRATEGIES. SUCH AS IN THIS CASE, THE
PANDEMIC
4
POR TI WHAT ELSE IS
POSSIBLE?
TLALPAN ADDITIONALLY, I THINK IT WOULD
BE CONVENIENT TO IMPLEMENT A
HAVING SAID THAT, I AM MORE
FOLLOW-UP SECTION ON THE MAP.
THAN PLEASED TO EXPLAIN POR TI
IN THIS WAY, NOT ONLY THE
TLALPAN PROJECT IN WHICH
PROBLEMS WOULD BE VISIBLE,
THE IMPORTANCE LIES IN THE
BUT ALSO, THE SOLUTIONS WOULD
SOLUTION TO A PROBLEM THAT
BE BEING MONITORED AND
HAS BEEN PRESENT FOR DECADES,
VISIBLE. THIS WOULD INCREASE
THAT HAS BEEN SOUGHT TO
CONFIDENCE IN THE
SOLVE, BUT THAT HAS NOT BEEN
GOVERNMENT, IN THE APP AND
POSSIBLE AND THAT TODAY
WOULD PROMOTE ITS USE, SINCE
CONTINUES TO STRONGLY AFFECT
CITIZENS WOULD REALIZE THAT
A LARGE PART OF THE
THE DATA IS USEFUL FOR A
POPULATION OF TLALPAN: LEAKS
HIGHER PURPOSE THAN JUST
OF UNATTENDED WATER. THIS IS A
HAVING IT COLLECTED. IN OTHER
STRONG PROBLEM BECAUSE IT
WORDS, IT WOULD BE CLEVER TO
CAUSES WASTE, SHORTAGES AND
IMPLEMENT A RESULTS SECTION,
SOCIAL INEQUALITIES
WHERE PERHAPS NOT ONLY THE
(GREENPEACE, 20201); WHICH
GOVERNMENT IS INVOLVED, BUT
SEEKS TO BE MITIGATED THROUGH
ALSO COMPANIES INTERESTED IN
AN OPEN SYSTEM INTERACTIVE
THIS ECO-SOCIAL PROBLEM IN
MAP. THE MOST IMPORTANT THING
ORDER TO FINANCE VIABLE
IS THE APPROACH AND THE SCOPE
SOLUTIONS.
THAT IT HAS, SINCE BEING AN
OPEN MAP, ACCESSIBILITY IS
GREAT AND THE AMOUNT OF
INFORMATION COLLECTED IS ALSO
OF GREAT VALUE SINCE IT IS ABLE PERSONAL
TO OBTAIN HISTORICAL, TRUTHFUL
AND USEFUL DATA FOR FUTURE REFLECTION
SOLUTIONS. THIS IS THE FIRST
STEP TO MAKE TLALPAN THE FIRST THE PROCESS OF THIS PROJECT FOR ME
SUSTAINABLE ALCALDÍA. WHAT IS WAS VERY CULTIVATING, SINCE, ALTHOUGH
I HAD ALREADY SEEN SOME TOPICS
NOT MEASURED CANNOT BE
BEFORE, I HADN'T HAD THE POSSIBILITY
IMPROVED. THEREFORE, THROUGH TO DELVE SO DEEPLY INTO THEM. I THINK
THE COLLECTION AND ANALYSIS ALL THIS INFORMATION IS OF GREAT
OF THESE DATA, THEN IT IS VALUE BECAUSE IT GIVES ME THE BASIS TO
BE ABLE TO START AN IDEA WITH
POSSIBLE, CONGRUENT AND
FOUNDATIONS AND NOT ONLY FOR THE
ABOVE ALL FEASIBLE TO BEGIN TO ADVENTURE.
THINK ABOUT EFFICIENT PREVIOUSLY, I HAD THE PERSPECTIVE
SOLUTIONS FOR WATER PROBLEMS THAT TO INNOVATE, YOU NEEDED GREAT
COURAGE DUE TO THE UNCERTAINTY YOU
IN TLALPAN.
FACE; BUT I LEARNED THAT IT IS POSSIBLE
FOR THIS REASON, IT WAS TO REDUCE THIS UNCERTAINTY THROUGH
THOUGHT TO GENERATE VALUE PRETOTYPES AND VALIDATIONS IN THE
NOT ONLY FOR CITIZENS, BUT MARKET, SO I AM VERY HAPPY TO HAVE
TAKEN THIS COURSE. ALSO, I CONSIDER
ALSO FOR THE GOVERNMENT AS IT
OF GREAT VALUE TO HAVE TAKEN IT WITH
IS THE MAIN INTERESTED IN A SUSTAINABLE APPROACH, SINCE THIS IS
KNOWING THE HISTORICAL DATA NO LONGER A PLUS TO GENERATE VALUE
OF THE CITY. IN THE SAME WAY, WITHIN COMPANIES, BUT A MUST THAT
HAS BE PRESENT IN ALL SPHERES;
THE ENVIRONMENT BENEFITS BY
SOCIETY, GOVERNMENT AND COMPANIES.
PROMOTING A MORE CONSCIOUS I CONSIDER IMPORTANT TO FINALLY
AND RESPECTFUL USE OF SUCH A MENTION THAT THE GREATEST STEPS ARE
PRECIOUS NATURAL RESOURCE. TAKEN DAY BY DAY AND ONE BY ONE AND
THIS PROJECT, FOR ME, IS TO START ON
CLEARLY TAKING INTO ACCOUNT
THE RIGHT FOOT TO MOVE TOWARDS A
THE TRIPLE BOTTOM LINE MUCH MORE FRIENDLY, HEALTHY AND
PRINCIPLE BETTER SOCIETY FOR EVERYONE.

5
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