A.

Marketing Mix

K.1 Product

Coffee is known as the best companion of students, graveyard workers, and other people who

needs to stay up all night. Our product, Sikoffee is just the perfect product. The product has been

known for its sweet-bitterness taste, creaminess, and of course who doesn’t love jelly. It is the

combination of coffee jelly which is on top and dream cake as the base. Our team secured our

product in a transparent cup with lid to make the texture visible to the buyers. We made our own

ingredients to make it original and to make trademark to the consumers. This product is to satisfy

the needs and wants of the target market.

K.2 Price

The business will use the penetration pricing strategy to capture market share. Their business

will enter the market with a low price relative to the competition to attract buyers. The idea is

that the business will be able to raise awareness and get people to try the product. Even though

penetration pricing may initially create a loss for the business, the hope is that it will help to

generate word of mouth and create awareness in the middle of crowded market category. The

“coffee jelly"

K.3 Place

The business will introduce a creamy, bittersweet coffee jelly in the Philippines particularly in

Muntinlupa. Sikoffee is primarily available in school, our team will sell it to our fellow

PLMunians, friends, classmates, teachers, and colleagues. Sikoffee is also available to the

address of the owners. Customers can also order online, because we will post Sikoffee and they

can message us if they are interested to order our product.

K.4 Promotion

Social media spreads words, news and business so incredibly fast. So, we will be using social

Medias such as Facebook, Twitter, Instagram and Youtube as platforms to promote our product.

We will also use such to demonstrate how we prepare and what the ingredients we use in our

product. Through these platforms, we’ll also inform our interested buyers about the benefits our

product does. This will help the consumer’s familiarize themselves with product. Media will be

targeting the major market segments such as, café’s, sweets, and adults. Our team will also

expand the product referrals promotion, through sales talk or world of mouth, set-up of shop in

strategic locations, we also use brochures, catalogs, flyers and direct-selling in the place.