Green Marketing Mix

Towards
Product Purchasing

GROUP 2

Dela Cruz III, Rodrigo M.

Dula, Donna Lynn E.
Fernandez, Jana Sofia M.
Gonzaga, Winston L.
Immaculata, Patricia Mhaine L.
2.3 Statement of the Problem

1. What are the characteristics of the green marketing mix that affect product purchasing?

2. How does consumer's demographics affect product purchasing of green products?

3. Is there any significant relationship between green marketing mix associated to consumer’s

product purchasing?

Therefore, the researchers proposed the following hypothesis:

H_o: There is no significant relationship between green marketing mix and consumer's product

purchasing.

H_1: There is a significant relationship between green marketing mix and consumer's product

purchasing.
Name: (Optional) __________________________ Sex: _ M | _ F Age: ____

GREEN PRODUCT 5 4 3 2 1
Uses recycled raw materials to produce eco-products.

Provides natural and cruelty-free products.

Contributes in producing products with less pollution and

waste.

The products are ethically-produced, free from toxic chemicals

and recyclable/biodegradable.

GREEN PRICE 5 4 3 2 1
The price corresponds to the quality of the product.

The cost factor usually discourages the consumers in buying

green products.

Green products have a higher price than non-green products.

Part of the price of green products has a beneficial effect to the

beautification of environment.
GREEN PLACE / DISTRIBUTION 5 4 3 2 1
Uses less pollution vehicles for distribution.

Reusing of cartons/boxes to decrease waste.

Producing sustainable packaging materials.

The product is manufactured with environmentally-sensitive

process.

Direction: For each statement, please check whether you:

5 – Strongly Agree 4 – Agree 3 – Neutral 2 – Disagree 1 – Strongly Disagree

GREEN PROMOTION 5 4 3 2 1
Organize seminars related to the environment.

Promotes the importance of green products.

Promotes sustainable production and consumption of their

products.

Creates advertisement that does not harm the environment.

PRODUCT PURCHASING 5 4 3 2 1
I am interested in purchasing products that can be recycled/
decomposed over time to avoid unnecessary pollution and
waste.

I am more interested in buying products that are free of harmful

substances which can damage both human health and the
environment.

I am willing to buy products manufactured and packed in an

environmentally-friendly manner.

I am willing to support brands that is cruelty-free in testing

their products as compared to those brands that use animals and
plants in testing their products offered.