WomanWill
know everything
the background
Google and its program WomenWill aims to upskill
Small and Micro businesses (SMB) and provide soft
skill training tailored for female entrepreneurs who
make up half of Vietnam's workforce. Because it is
equally important to train and empower them for
the upcoming Industry Revolution, according to
Google's philosophy "Opportunity for everyone".
big idea
WomenWill know
everything
We hijack Google’s search engines with
WomenWill. Therefore, instead of asking
Google, you are asking WomenWill. And yes,
WomenWill know everything, including soft and
digital skills.
By showing the women-will-know-everything
results, we can attract them to register, join and
recommend WomenWill program.
creative insight 2.
Then, WomenWill go to other digital platforms
In most of Vietnamese people's perception, women wherever there are search tools to make the
only know little and domestic things. In contrast, statement “WomenWill know everything, including
research shows that they are indeed as capable as soft and digital skills”.
men. They can start up, they can run businesses, they
can know everything. What they need is a chance to
upskill their soft and digital skills, unlocking and
proving their abilities.
how it works
1.
WomenWill take over Google and answer your
questions everytime you search because
WomenWill know everything. 3.
Clicking on the banner will drive you directly to
WomenWill’s website to learn more about the
program and register at once.