Planning is the first process in management that consists of several steps and

different types of planning. The planning used by AirAsia companies is safety first.
AirAsia’s partnership with the world’s most respected maintenance contractors and
compliance with major airline services. According to AirAsia, they adhere to the
highest requirements and protocols of International Aviation Safety to maintain clear
and convenient operations as well as ensure the safety of their customers. In addition,
AirAsia believes low fares, without any additions can provide visitors with a choice of
customized services without sacrificing revenue and service for customer satisfaction.
In addition, operational coordination is also one of AirAsia's strategic plans.

The strength in this company’s planning is the low fares. AirAsia believes low
fares, without any additions can give visitors a choice of customized services without
sacrificing revenue and service for customer satisfaction. It also aims to make it
possible for everyone to fly with AirAsia. In addition, Air Asia Company also uses a
point -to -point network to ensure easy operation, efficiency and also reduce costs.
This is so that customers can book tickets earlier and faster

The weakness of the company planning is the mission statement & objectives
of the organization is not clear and accurate enough for planning which means the
company does not follow their steps to achieve the goal, it will affect all the progress
of the organization, for example Air Asia wants to charge some fees if customers
make reservations. tickets but suddenly want to change. Although it is rational but
some times customers change their tickets but do not have to charge, so they are not
accurate and do not follow the mission.

The opportunity for Air Asia company planning is AirAsia Berhad will have
the opportunity to promote Malaysian tourism as they have become one of the well
-known low cost airlines in the country. AirAsia Berhad has created cultural bridges
with many countries, since 2012 they have flown to 81 destinations in 18 countries.
Places of interest and culture in Malaysia will be disseminated to all passengers
traveling with AirAsia Berhad.

The threat for Air Asia is many full -service airlines are also planning to
establish low -cost operations to compete directly with AirAsia Berhad. For example,
Firefly is a subsidiary of Malaysia Airline which has the ability to compete with
AirAsia as these two airlines are also considered low cost airlines.

AIR ASIA PLANING (SWOT)

STRENGHT  low fares
 AirAsia believes low fares, without
any additions can give visitors a
choice of customized services
without sacrificing revenue and
service for customer satisfaction
WEAKNESS  the mission statement & objectives of
the organization is not clear and
accurate enough for planning
OPPORTUNITY  AirAsia Berhad will have the
opportunity to promote Malaysian
tourism
THREAT  many full -service airlines are also
planning to establish low -cost
operations