CENTRAL UNIVERSITY OF ODISHA

A PROJECT REPORT ON
SIP-CORPORATE AMBASSADORE INTERN

SUBMITTED TO – DR. SUBASH CHANDRA PATTNAIK

FACULTY OF DEPARTMENT OF MANAGEMENT

SUBMITTED BY – MUKESH MADKAMI

ENROLLMENT NO. – 20/06/DBM/33
COMPANY NAME –SHINE PROJECTS pvt. COMPANY

DEPARTMENT OF BUSINESS MANAGEMENT

 Index
1.
INTRODUCTION..........................................................................................................................................1
2. Industry Profile.............................................................................................1
3. PRODUCT PORTFOLIO ..................................................................................3
4. Product profile.........................................................................................12
5. Product profile .......................................................................................14
6. Copmany's pitch to tis prospective customers.................................................14
7. Industry profile.....................................................................................17
8 TRAINEESHIP PROGRAM.............................................................................10
9. LIST OF EVENTS BY SHINE PROJECT.............................................................15
10. Literature Reviews...................................................................................16
11. Conclusion.............................................................................................17
12. Refererence............................................................................................17
 DECLARATION

I am Mukesh Madkami (20/06/DBM/33) declare that this Summer Internship

Report is my Own original work and that it has not been presented and will not be
presented to any other university for a similar or any other degree award. It
contains no material previously published or written by another person or
substantial proportions of material which have been accepted for the award of any
other degree at CENTRAL UNIVERSITY OF ODISHA KORAPUT or elsewhere, is
explicitly acknowledged in the report. We also declare that no part of this report
may be reproduced, stored in any retrieval system, transmitted in any other form or
by any means without prior written permission of the author of the CENTRAL
UNIVERSITY OF ODISHA KORAPUT.

Name…………………………………….…

Signature…………………………………..

Date………………………………………..
 Dr. Subash Chandra Pattnaik
Department of Business Management
Central University Of Odisha
(Established under the Central Universities Act, 2009)
Sunabeda, Koraput, Odisha,
763004

CERTIFICATE

This is to certify that the Summer Internship Project report, entitled "Corporate
Ambassador” to study Shine Project" is a record of bonafide research work
carried out by Mr. Mukesh Madkami, Roll No. - 20/06/DBM/33 during the
period of study under my guidance and supervision. The report has reached the
standard of fulfilling the requirements of the regulations relation to the MBA,
Degree of the Central University of Odisha. The results embodied in this report
have not previously formed the basis for the award of any degree, diploma,
associate ship, fellowship or similar other titles and that it is an original work
done by him.
I wish all the best in his career and life.

Dr. Subash Chandra Pattnaik

Faculty
Department of Business Management
Central University of Odisha,Sunabeda,
Koraput, 763004, Odisha.
 ACKNOWLEDGEMENT

I wish to extend my heart fully thanks to Mr. VENKATASRI HARSHA, MD and

CEO, of shine projects!, Hyderabad located, for his friendly help and
encouragement given to me.
I wish to extend my profound gratitude to Dr. SUBASH CHANDRA
PATTANAIK, Faculty member DBM, CUO, for his guidance and valuable
suggestions throughout my internship, I express my sincere thanks to all members of
Dreams’ Clues and faculties of CUO for their encouragement to complete the project
within stipulated time. My hearty thanks to my friends and parents who were always
with support and encouragement.

MUKESH MADKAMI
ROLL NO. – 20/O6/DBM/33
 INTRODUCTION: TO SHINE PROJECTS COMPANY

SHINE PROJECTS has grown into India’s leading corporate pvt ltd. In its infancy, IFORTIS
was in the business of IT services & marketing services. As timer evolved, dependence on the
technology began to hinder SHINE PROJETS ability to guarantee competitive pricing and
provide innovative services.
SHINE PROJECTS also noticed the lack of communication that had become an industry
standard. As a result, a strategic decision was made to set up its own headquarters in India in
order to better satisfy the needs of SHINE PROJECTS customers. Based upon demographic
and geographic research, SHINE PROJECTS chose Sivakasi, India, as the location to begin it’s
facility, As time went on, SHINE PROJECTS principal of transparency, timely communication,
quality of services and competitive pricing allowed for significant expansion. As a result,
IFORTIS is now one of India’s leading corporate.

SHINE PROJECTS believes that ethical management is not only a tool for responding to the
rapid changes in the global business environment, but also a vehicle for building trust with its
various stakeholders including customers, employees, business partners and local communities.
With an aim to become one of the most leading companies in the world, SHINE PROJECTS
continues to train its employees and operate monitoring systems, while participating fair and
transparent corporate management.

Industry Profile

“A more tangible plan with concrete steps are required to significantly upgrade India’s education system.
Accelerated thinking and execution is a necessity to make education more advanced and personalized,”
Shaanxi Hayath, founder of edtech startup Toppr, told Inc42 in a recent interaction. As per DataLabs By
Inc42 analysis, India is home to over 4,450 edtech startups.The likes of BYJU’S, Toppr, Vedantu and
Unacademy have been quite popular in India.Global brands like LinkedIn Learning, Coursera, Udemy are
also popular in the Indian market.

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Organizational Profile:
Shine Projects is a leading education company that offers live teaching & live doubts clearing for all the
courses. We are currently operating in India, Middle East, US & UK. Shine Projects is a pioneer in
conducting workshops for students and companies in India and abroad, to address the gaps and to take
seekers to the next level.

Fig1.Screenshot of company website

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Company’s Vision

“The Companies vision is to provide financial literacy to everyone whom we come across”

MISSION

“To work towards imparting practical knowledge to all our seeks in an affordable manner”

Product portfolio:

The extensive range of unique courses offered by Shine includes Share Markets Basic and Advanced
Module, Career Orientation Program, Personality Development Course, Banking Advanced Module, Life
Insurance Advanced Module, and Mutual Funds Advanced Module. Apart from this, “Financial Markets
Crash Course” is the flagship programme of Shine Projects, taught by the founder himself.
The crash course on the financial markets is a 7-day extraordinary course- teaching Share markets,
Mutual funds, Insurance & Banking concepts– with over-the-top benefits. The Course is a package
filled with numerous benefits that include course completion certificate, convenient time slots, lifetime
subscription, premium study material with live teaching and live doubt clearing sessions– being their
USP.
The inimitable feature is that, upon completion of the course, the student gets a personal LinkedIn
recommendation from Mr. Harsha, this feature is currently available only with Shine and is another USP.
The demand for this Course is sky-high. So, every 4-5 days a new live batch is started. The course can be
opted at a 50% off by applying a referral code.
As a student-oriented company, Shine guides the students on job application assistance and even teaches
them regarding additional certifications that can be done to enhance their portfolio. While these courses
are beneficial for students, it can be taken by anyone of age 15-80 years and interested in learning
Financial Markets.

About Company’s Founder:

Mr. VenkataSri Harsha is the MD & CEO of Shine Projects, and he is the instructor of the flagship
program(Financial Markets), Mutual Funds Advanced Module, and Life Insurance Advanced Module. Mr.
Harsha is highly active on LinkedIn and has more than 5,000 connections with nearly 1,200
recommendations from students and professionals worldwide, and this explains that why the course

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provided by Shine is at par beneficial for learners. Having such a vast number of recommendations is
highly commendable.

Along with several qualification modules carried out by BSE and NSE, he holds an MBA in Finance and
Marketing. Harsha is a qualified analyst for the stock market and a specialist in macroeconomics. Today,
his passion project has turned into the fastest growing education company in India. He also volunteers to
educate the underprivileged in English.

Before this, Venkata delivered lectures and conducted workshops at top-rated B-Schools in India and
overseas such as SP Jain, Dubai, and many more.

A passionate educator and lecturer, he has worked on international platforms, catering to

audiences in India, Middle East, U.K, and the U.S. He started Shine Projects in 2017(Jan) with
the mission of providing sound financial literacy and awareness to everyone. He strives to make
his modules affordable and easily accessible for all. His in depth knowledge and drive, coupled
with ability to think on his feet and innovate has today turned his passion project into India’s
fastest growing education company.
One of the strongest pillars of his initiative has been his ability to connect and interact with his
students with absolute ease and comfort. It is due to his vast experience in taking offline &
online courses, that he can ensure all his classes are highly interactive, which enables him to
make even the most complicated of concepts, easily understandable to everyone.

Reviews Speak for Shine

The Company is incredibly famous in India with more than 600 employees(part-time and full time) and
nearly 2,500 google reviews with a conclusive rating of 4.7 out of 5. Further, the Facebook page of Shine
was overflowing with followers(25,000+), they also have a LinkedIn page where the followers hit the
5,000 mark. In these social media pages (Facebook, Twitter, LinkedIn, and Instagram), informative
content is shared on a daily basis for the benefit of the seekers.
Also, the Company provides paid virtual work from home internships across domains like Marketing
& Business Development, HR, Operations, Digital Marketing, and IT, where students get a two-faceted
benefit of earning while learning combined with live industry exposure. The applications for internships
can be found under the careers section on the website where Shine usually selects 30 interns from 3000
applications, keeping the ratio to 1:100, and students from India’s premier universities (IIMs, IITs and
many more) join internships at Shine.
On another stage is the marketing and branding gimmick of Shine Projects. Usually, in collaboration with
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educational institutions, they organize free live webinars where they represent their brand before a large
number of students. Colleges also tie up with Shine to award live project/internship opportunities to the
students.
Product profile
As given in the company official website, the various educational products which they offer are

 Life insurance advanced module

 Banking advanced module
 Personality Development Course
 Career Orientation program
 Share Markets Basic-Intermediate Level
 Financial Markets Crash Course
 Share Markets Advanced Module
 Mutual Funds Advanced Module
 Life Insurance Advanced Module
 Banking Advanced Module
 Personality Development Course

What exactly does the company offer?

 Training in financial services domain, online courses, and student internships.
 7 Days course (continuous & without a break)
 Course completion Certificate Upon finishing the course(no exam)
 1Hour live teaching followed by 1hour doubts clearing session daily(to ensure individual attention)
o Study Material is given absolutely free of cost
o Missed a live session? Nothing to worry - They have frequent repeat classes.
o Every classroom session of the course is unique, fresh and LIVE.
o Chance to attend same classes unlimited times whenever they're conducted.
o

Principle
Shine projects believe that businesses have a responsibility to contribute to a sustainable
future for work, for workers and for world. We are driven to lead by example, and they are

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 guided in everything what they do by their values, their Code of Business Conduct and
Ethics and the Sustainable Development Goals. This is how they attract and retain the best
talent and how we create a culture of conscious inclusion that fosters innovation, enables
high performance and allows everyone to achieve their full potential.

Perspective
 We respect the dignity and diversity of individuals.
 We compete fairly in accordance to law and business ethics.
 We make customer satisfaction our top priority.
 We make efforts for the improvement of the ‘quality of life’ of our employees.
 We pursue eco-friendly management.
 We build relationships of co-existence and co-prosperity with business
partners.

Company’s pitch to its prospective customers:

The company attracts its potential customers by offering the following ideology: “We offer LIVE course
(not pre-recorded one) which the customers can access unlimited times & doubts will be cleared
individually after the LIVE session.
These are some of the aspects of the company that it claims make it different from similar
players in the market:

 One stop solution for all financial courses

 LIVE class for every course (no pre-recorded videos)
 Unlimited access to the course
 Customer-centric approach to the process
 Increasing the service quality & professionalism

Company’s Competitor profile:

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 Fig 2. Shine Projects Competitors

SWOT Analysis
A SWOT analysis is an incredibly simple, yet powerful tool to help you develop your business
strategy, whether you’re building a startup or guiding an existing company.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Strengths and weaknesses are internal to your company—things that you have some control over
and can change. Examples include who is on your team, your patents and intellectual property,
and your location.
Opportunities and threats are external—things that are going on outside your company, in the
larger market. You can take advantage of opportunities and protect against threats, but you can’t
change them. Examples include competitors, prices of raw materials, and customer shopping
trends.

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SWOT ANALYSIS

Strengths Weaknesses

 LIVE sessions  The number of enrollment in other

 Unlimited access to customers countries is lower
 Doubts will be cleared individually after the  No diversification in products
LIVE session  No regional language

Opportunities Threats

 Courses useful for all the age category  Data Privacy

 Growing digitalization in India  Competitors Pressure
 Transform the ways of working of the  High cost for doing the LIVE sessions
industry

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Working Process:
KRA, or Key Responsibility Areas, are based on the job description of a person and are used
when assigning tasks that they are expected to perform. Employees are solely responsible for the
specific KRAs assigned to them. KRAs are a larger goal. For example, as a content writer, your
KRA would be to produce content that performs and ranks well.
Objectives

Week 01 week 02 week 03 week 04

Introduction Marketing Sales Result

In-depth understanding Consumer behavior Providing Achieve the

of the product analysis information by objects
inculcating
o STP o Satisfying need o Sale closure o Converted
potential leads
o Working on sales o Engaging to customers
pitch o Prepared report
with data

Fig3.. KRA
Apply business concepts and theories to real-world decision-making

o Increase proficiency in specific business disciplines; such as human resources

o management, operations management, marketing, accounting, statistics, economics, finance, and
business law.
o Develop and improve business skills in communication, technology, quantitative reasoning, and
teamwork.
o Observe and participate in business operations and decision-making.
o Meet professional role models and potential mentors who can provide guidance, feedback, and
support.
o Expand network of professional relationships and contacts.

o Develop a solid work ethic and professional demeanor, as well as a commitment to ethical conduct
and social responsibility

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Week 01

Traineeship Program

10
Week 1 : Recruitment

11
Week 2/ Week 3 : Managing HR

12
Week 4 : Evidence - Bases practice

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14
Human Resources Internship
Updating company’s employee records with new hire information, screening resumes and scheduling
interviews.
Managing team and ensuring weekly engagement metrics are being reached by your team.
Coordinating events organized by shine projects. This includes representing and speaking on
behalf of the company ownership and responsibility for your own team.
Top performers will be nominated to work in our client’s company worldwide.

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Sales and Marketing Internship
Support Marketing and sales team of this company by proper planning and execution.

Write copy for social media posts, promotional emails, and other marketing collateral.

Assist in the creation of written, video, and image content for marketing channels.

Participate in marketing brainstorming sessions.

Corporate Ambassador Internship

Becoming a corporate ambassador means that a person is automatically a marketing
representative of the company. However, it doesn’t mean that he needs a degree in
Marketing. He only needs to understand the market and a brief idea of his role to play.
He will then just
undergo some training to improve his skills. Know their previous experience in marketing a
product. Ask questions during the interview and you will have an idea on how much time
is needed for training the person.
Tools – briefly introduce the use of company marketing tools to your brand persona. Show
him what he needs to properly market the brand, be it apparels, caps, tumblers, social
media etc. He must be familiar with everything he is using to properly carry your brand
wherever he goes.

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Responsibilities and Duties of a Corporate Ambassador:

A corporate ambassador is a caretaker of brands’ growth, visibility and placement. The responsibilities of
a corporate or brand ambassador include a huge range of duties.
There are daily day tasks, primary tasks and secondary tasks that they have to perform regularly and
actively. Following are a few tasks that must be performed by them without failing.
● Having an in-depth idea about the brand and its marketing objectives to streamline the processes
and activities that are essential and significant to achieve milestones frequently
● Understanding the business and then implementing the strategies with the help of sales and
marketing
● Deeply scrutinizing the product and finding out the pluses and shortcomings of the products to
overcome the issues and promote the brand on its genuine standalone features.
● Establishing impeccable relationships with stakeholders including clients, vendors and others to
make sure that public relationship work seamlessly.
● Carrying out negotiation drills when and where required, bringing the best of the deal to the brand.
● Carrying a positive image of the brand
● Getting in contact with artists

Need of corporate ambassador:

The main purpose of a brand ambassador is to embody the values, the character and the overall image
inherent to the brand. He needs to stir up thoughts associated with owning the product. This way, he leads
the customers not only to buying the product but also to their self-fulfillment associated with possessing it.

List of Event by Shine Projects

 FISRT PLACE EARLY BIRD CONTEST
 URBAN FOREST WALLET + AN APPRECIATION CERTIFICATE
 WEBINAR = BULK SALES (B2B SALES)
 FREE WEBINAR ON STOCK MARKETS
 CONDUCT A WEBINARS IN DIFFERENT COLLEGES
 TIGER PROGRAM
 HR CONTEST

17
 Literature Reviews

By analysis 1-month internship on Corporate Ambassador, I analysis on the customers of our

company. Our customers are mostly different Schools,Colleges and university students, who are
participates on our events like tiger programs. Before finding customers (Participants), I collected
all data related previous year events program and their participants. Then I and my team members
learn all about that and planned for increasing participants for both events. So, we gained some
knowledge about some marketing processes of attracting customers.
Finally, we decided to apply this process on customers. Firstly, we apply this process through
social media post and stories to attracting customer. Secondly, we apply collect data of students
from our own areas of Schools and Institutes. Then we apply IM, phone call and whatsapp
messages. Finally, we reached our targets due to proper team work.

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Conclusion
In order to complete my Summer Internship Program (SIP), I completely gain knowledge
about both online work and offline work to satisfying customers and making good
relationship with company. This is includes, to analysis all aspects of customers and take
steps according to this. This is includes, but not limited to Email, What’s app message,
Social media post and stories and IM etc. As each mode of communication becomes more
prevalent in individuals’ lives, and that help us to improve online communication with
customers.

 I learn about mindset of school and college students and their parents
regarding new virtual events during COVID situation.

 I learn about different mindset of people for getting information

about an event in social media platform.
 I learn about how to achieve our target in better way.

If we make importance on the above things, we achieve very good things from internship and
eligible for a better job in better carrier.

Reference
1. Sales pitch and the effectiveness by Lisa Mathews in sales hacke
https://www.saleshacker.com/sales-pitch

2. Shine projects official website - product profile & about the company
https://www.shineprojects.in/home

3. Customers engaged with post-purchase emails by simon Nooranvary

4. Direct Sales Techniques which has impact on buying decesion by Sven

5. Objection handling and the impact by Leslie Ye ( content creator in hubspot)

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