Professional Documents
Culture Documents
The Perfect Church Homepage Infographic
The Perfect Church Homepage Infographic
acki
ngs t
udybyMi ssouriS&T,a eryourlogo,the
Inspirati
onI mage/ Vi deo: Inas tudyoffir stimpr essi
onson navi
gationmenuony ourwebs i
teisthes ect
ionthatc ommandst hemos tattent
ion-6.44
travelwebs i
tes,r esear chf oundt ha t“inspirati
on-rela
ted Logo: Ensur
ey ourchurch'slogoisprominentl
yfea
tured sec
ondsona v
erage.
Knowi ngt his
,thes weetspotfort op-l
evelnav i
gat
ionitemsissevenor
element s”hadt hegr ea testi mpac tonhowfir stimpr essions ony ourwebs i
te–aney e-tracki
ngstudybyMi ss
ouriS&T l
ess.Keepitsi
mple&s tr
aight forward. Needmor eitems ?Uses ub-navi
gati
on.Thenavi gati
on
wer emade .Theys a yapi c turei swor t
hat housandwor ds– foundt hatthelogos ec
t i
onofawebpagedr ewthemos t menui nNuc l
euscanbee xpandedt oamaxi mum of656menui temsus i
ngs ub-
na vi
gation
andt heda taseemst os uppor tt ha tclaim. Soasky ourself, attentionfr
om us er
sov eral
l-6.
48s econdsonaver
age . whil
es ti
lll
imi
ti
ngtop-l
ev el na
v igat
ioni t
emst osevenorl ess.
“Wha tkindofimager ywoul di ns piremyt argetaudienc et o
attendourc hur c hfort hefir stt ime? ”Ma y
bei t'
si mager yof
peopl einyourc hur c hlaughi ngandl ivinginc ommuni ty.
Ma ybei t
'sav i
br antk idsmi nis try. Ma ybeit'spas si
onate
wor shipandt eac hing. Tobei ns piredbyot herc hurches
doingt hiswell,her e'sal istof19c hurc hwebs iteswi t
h
greatphot os/videosatt het opoft heirhomepage( pay
particularattent iont o#1, #2, and#14) .
NewVi sit
orI nformat i
on: Inac asestudyof1, 008c hurchwebs ites,61.7%
di
dnotha veeas i
lyacces si
blenewv isi
tori
nf or
ma ti
on.Mos twebs itesdidn't
mak eanyeffor ttoac knowl edgepot enti
alnewv isi
torsont heirhomepage .
Att
endinganewc hurchfort hefirstti
mec anbeunc omfor tableand
unfamil
iar
.Tomak et hingseas i
er,
dedicateapor ti
onofy ourc hurch's
homepage( ideall
y, averypr ominentportion)toacknowl edgi ngand
welcomingpot ent i
alnewv i
s i
tor
s.TheNuc l
eusframewor ki sengineer edto
dot hi
sexac tthing. Wer ecommendt hateac hofourc hur chesdedi catethe
firs
tc ar
dont heirwebs itetowel comingnewv i
si
tors(ass eeni nthise x
ampl e)
.
Pri
mar yCall-
To-Ac t
ion:
Whenav isi
torlandsony ourwebs i
t e–whatisity ou
wantt hem toactuall
ydo?Thisiswha tyourprimaryc al
l
-to-acti
onisfor.The
cal
l-
to-acti
onbut tonony ourwebsit
ei denti
fiesthekeyac tionyouwantus ers
totake.IntheNuc leusfr
amewor k,wepute xt
raemphas isont hisc
all
-to-acti
on
bydisplayi
ngitaswha twec all
a“featuredcard.
”Youmi ghtbewonder i
ng, what
shoul
dIc hooseasmypr i
mar ycal
l
-to-acti
on?Inmye xperi
enc e,
theprimar y
cal
l-
to-acti
onony ourwebs it
eisbests erv
edaimeda tpot ential
newv is
itors.
ContactInfo:51% ofpeoplethi
nk"thoroughc ontacti
nformation"isthe
mostimpor tantelementmissi
ngfrom manyc ompanywebs i
tes(Source:
KoMar ket
ing).
As i
mplewa ytoensureyourchur c
hdoes n’
tfal
l i
ntot hi
s
campi stoplaceyouraddress
,phonenumber ,andemai li
nthef ooterof
yourwebs i
te.Bydoingthi
s,yourcontacti
nforma ti
onwi l
lbereadil
y
avai
lableonev er
ys i
ngl
epageofy ourwebsite
.
Soc i
alLinks:Intheaf
orement ionedey e-t
racki
ngs t
udybyMi ssouri
S&T,
researchersfoundthat,whil
ebr ows i
ngwebs i
tes,parti
ci
pantsspenta
considerableamountoft i
mef oc usedons oci
alli
nks-5.95secondson
average.Linki
ngf r
om yourwebs itetoe xt
ernalpl
atformsisagreatway
toc r
oss-promot e.
Justmak esuret oonlyli
nktoplatformsthatyour
churchac tuall
yusesonar egularbasis.