Customer Persona &

Customer Journey
map
< High School Teachers>
PRODUCED BY:
AzamSahito
 Customer persona:
Demographics:
 Age: According to one report there are around 610,640 high school teachers in the
United States. The average age of high school teachers is 42 years old.1
 Gender: There are around 44.8% of men high school teachers, whereas 50.4% are
women. If we see ethnicity wise there are 74.8% white, 11.2% Latino, and
black/African American around 7.9%. 14% of high school teachers belong to LGBTQ. 2
There is over 43,625 school principal currently employed in the United States. 51.9%
are women principals and 41.8% are men. 3
 Income: Starting salary for high school teachers is around $34,000 annually, High
school teachers are paid an average of $47,996 salary annually. Whereas New York
pays the highest annual average salary around $67,417.45 89% of high school teachers
work in full-time roles while 11% work part-time. 6
 Location (state, city): The majority of High School Teachers are in NY, New York,
and IL, Chicago.7
 Marital status: According to one research married people were seen happier with
their job as compared to single schoolteachers. 8 However there was no data related to
how many percent of high school teachers are married.
You can use the above information to craft a better strategy to use and reach out to your
potential target audience on different social media platforms.
Psychographics:
Values & beliefs: Some of the basic values that teachers have are dignity, truthfulness,
fairness, and responsibility & freedom. Other qualities of a good teacher include skills in
communication, listening, collaboration, adaptability, empathy, and patience. 910

habits: Teachers tends to be disciplined/organized in their life, always spread positivity

among the students, and are a source of inspiration. They tend to be continuously

1
https://www.zippia.com/high-school-teacher-jobs/demographics/
2
https://www.zippia.com/high-school-teacher-jobs/demographics/
3
https://www.zippia.com/school-principal-jobs/demographics/
4
https://www.zippia.com/high-school-teacher-jobs/demographics/
5
https://www.zippia.com/high-school-teacher-jobs/demographics/
6
https://www.careerexplorer.com/careers/high-school-teacher/demographics/
7
https://www.zippia.com/high-school-teacher-jobs/demographics/
8
https://www.researchgate.net/publication/328290233_Is_Marital_Status_a_Predictor_of_Job_Satisfaction_of_Public_Secondary
_School_Teachers
9
https://www.oaj.fi/en/education/ethical-principles-of-teaching/teachers-values-and-ethical-principles/
10
https://www.educationtopia.net/blog/core-values-teacher-demonstrate

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reflecting on themselves and see what they have done so far and how they can do it better
next time. So, they are more self-aware. Another common habit is Perseverance vital for
teachers must continually try to make positive changes in each student’s life.

hobbies: High school teachers are more social individuals; they love to interact with other
people, help them, persuade them, and socialize with them. They also tend to be artistic,
involved in creative activities, and love to express themselves. 11They prefer things like
singing, drawing, jigsaw puzzle, digital art, and other expressive hobbies.
Goals:
 Keep their students engage

 Effectively manage and run whole classes

 To improve increase their knowledge, which is also reflected in their results

 To develop the best strategies that work on each student

 Grow in the teaching profession

 Make some extra money apart from a normal job

 Avoid burnout from the work and have a work-life balance

Challenges/Pain Points
 Primary: These are Burnout due to imbalance of work-life balance and unable to
effectively manage students, financial crisis Similarly Low student engagement is
another pain point teachers face, which leads to the low performance of students.
Which reflects the bad image of teachers as well.

 Secondary: It includes having a tough time with school management, fellow

teachers, or supporting staff. Career development issues with high school teachers are
also a pain point. Facing issues while designing day-to-day course material can grab
students’ attention and increase their knowledge.

Online behavior:
The online behavior of high school teachers is the same as the rest of us, they do in-depth
research by reading blogs on the internet and by watching YouTube videos.
Similarly, one can check Reddit and Quora threats to understand what they are talking
about.

11
https://www.careerexplorer.com/careers/high-school-teacher/personality/

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 Subscribers/likes/follow Platfo
Channel/page ers/members rm Link
Youtu https://www.youtube.com/channel/UCxby2
Teacher's Pet 87K be oPQwaY2poKTg5pSRqA
Youtu https://www.youtube.com/c/mrmatera/vide
mrmatera 5.95K be os
Youtu https://www.youtube.com/channel/UC4KN5
BBC Teach 141K be 0fal7f45fx2DqG7ttg
TeacherCast:
Weekly Edtech
Tutorials for Youtu https://www.youtube.com/channel/UC2qNB
Teachers 15.2K be 12zw236LE21vAABTbg
Google for Youtu https://www.youtube.com/user/eduatgoogl
Education 444K be e
Common Sense Youtu https://www.youtube.com/user/CommonSe
Education 78.1K be nseEducators/featured
Youtu https://www.youtube.com/user/FriedTechn
friEdTechnology 14.9K be ologyAmy
Youtu https://www.youtube.com/user/mrsalicekee
Alice Keeler 22.3K be ler/featured
Youtu https://www.youtube.com/user/edutopia/fe
Edutopia 178K be atured
Youtu https://www.youtube.com/user/TEDEducati
TED-Ed 15.8M be on
Youtu
Vox 10.1M be https://www.youtube.com/user/voxdotcom
Youtu
SmarterEveryDay 10.1M be https://www.youtube.com/user/destinws2
Youtu https://www.youtube.com/c/RichardByrne/v
Richard Byrne 39K be ideos
PBS Youtu https://www.youtube.com/user/pbslearning
LearningMedia™ 8.52K be media
It's Okay To Be
Youtu https://www.youtube.com/user/itsokaytobe
Smart 4.43M be smart
Youtu https://www.youtube.com/user/AsapSCIENC
AsapSCIENCE 10M be E
Youtu https://www.youtube.com/channel/UC4a-
Khan Academy 7M be Gbdw7vOaccHmFo40b9g
Youtu
CrashCourse 12.9M be https://www.youtube.com/user/crashcourse
Youtu https://www.youtube.com/user/ESLKidsgam
ESL Kids Games 61.9K be es/featured
Real Rap With Youtu https://www.youtube.com/c/RealRapWithTh
Reynolds 61.9K be eReynolds/videos
Instag https://www.instagram.com/misskindergart
misskindergarten 162k ram en/
teachcreatemotivat instag https://www.instagram.com/teachcreatemo
e 299k ram tivate/

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 instag
applesandabcs 172k ram https://www.instagram.com/applesandabcs/
Instag
targetteachers 447k ram https://www.instagram.com/targetteachers/
headoverheelsforte Instag https://www.instagram.com/headoverheelsf
aching 216k ram orteaching/
Instag https://www.instagram.com/polka.dots.plea
polka.dots.please 146k ram se/
teachingandsofourt Instag https://www.instagram.com/teachingandsof
h 154k ram ourth/
Instag https://www.instagram.com/teaching3rdwit
teaching3rdwithmrg 90.8k ram hmrg/
Instag
letsplayschool 46.7k ram https://www.instagram.com/letsplayschool/
Instag https://www.instagram.com/theamygroesbe
theamygroesbeck 141k ram ck/
thekindergartencon Instag https://www.instagram.com/thekindergarte
nection 54.7k ram nconnection/
myclassrunsontarge Instag https://www.instagram.com/myclassrunsont
tandcoffee 33.1k ram argetandcoffee/
Instag https://www.instagram.com/asmilingteacher
asmilingteacher 91.8k ram /
Instag
elaclassroom 31.9k ram https://www.instagram.com/elaclassroom/
Instag https://www.instagram.com/cootiesandcuti
cootiesandcuties 114k ram es/
teachingwithoutfrill Instag https://www.instagram.com/teachingwithou
s 46.7k ram tfrills/
Instag
primaryscouts 48.8k ram https://www.instagram.com/primaryscouts/
Instag
onegiggle 38.2k ram https://www.instagram.com/onegiggle/
Instag https://www.instagram.com/missingtoothgri
missingtoothgrins 42.3k ram ns/
southernbelleteachi Instag https://www.instagram.com/southernbellet
ng 26.6k ram eaching/
Instag https://www.instagram.com/lessons_and_la
lessons_and_lattes 102k ram ttes/
Instag https://www.instagram.com/proudtobeprim
proudtobeprimary 38.3k ram ary/
Instag
theteachertalk 27.1k ram https://www.instagram.com/theteachertalk/
Instag https://www.instagram.com/handmadeteac
handmadeteacher 26.6k ram her/
High School 35.8k reddit https://www.reddit.com/r/highschool/
Teachers 286k reddit https://www.reddit.com/r/Teachers/
Education 145k reddit https://www.reddit.com/r/education/

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 Teaching: news,
resources, and tips
for teachers of all
levels of education 87.6k reddit https://www.reddit.com/r/teaching/
High School https://www.quora.com/topic/High-School-
Teachers 10.8k Quora Teachers
The High School https://www.quora.com/topic/The-High-
Experience 2.2M Quora School-Experience-1
High School https://www.quora.com/topic/High-School-
Students 357K Quora Students
You can. Either collaborate with other shared channels/influencers or you can use
their channels while running ad. so your ads will pop up whenever your target
audience is watching their videos. Similarly, you can share or discuss different
topics on Quora and Reddit.

What type of content do they prefer?

Like any other social media user, they prefer entertainment, infotainment, and comedy
content. We can reach out to them by using a different content format like videos, blogs,
pictures, gifs, etc.
Apart from that, they are continuously looking for new strategies so they can apply them in
their classes and get more engagement.
How we can help:
You can help them by offering solutions to the challenges mentioned in primary and secondary
pain points, you can create a YouTube channel where you will talk about different sections
from your books i.e., how can teachers earn a full-time income by teaching just 4 hours a
week, effective teaching methods to increase student engagement or some chapters from
teaching social skills to teens
Similarly, you can create short-duration videos that you can share on Facebook, Instagram,
TikTok, and other short video format. After you have some good followers, you can launch
your private Facebook group where you can sell your digital product.
Also, you can create a blog where you share articles related to the pain points of your target
audience and direct them to your books and podcast. (Check bonus section for best SEO
guidelines)

Trends: in what high school teachers are interested in:

Nano learning: In a nutshell, nano learning is a bite-sized learning solution. It involves
providing students with information in smaller amounts, over a shorter period. 4 effective
steps of nano learning are:
 Identify the students’ needs
 Set the learning objectives
 Choose your content e.g., videos, apps, podcasts
 Keep it short; recommended within 2-5 minutes

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Virtual reality and augmented reality: Students engage with digital technologies like VR
because it inspires them to think beyond the four walls of the classroom. We know these are
expensive but the google cardboard alternative will do the best.
Experiential learning: Now common in schools worldwide, this learning approach
involves immersing students in real-world situations. It offers first-hand experiences in
which they need to practice planning, decision-making, teamwork, and more.

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Customer Journey Map:

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Page 1
 Bonus Section:

Top Searches related to High school

teachers:
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Page 3
 SEO Optimization of Content:
Here are SEO Suggestions for your affiliate blog, hope these will help in the success of your blog
Item Description
Meta Title The meta title is not visible on your blog post, but it’s read by Google to figure
out what your post is about so it’s important to have your keywords within the
meta title. Remember, this is what people see in search results so make sure it’s
going to be enticing enough for them to click.
Meta Description Although Google doesn’t use this for indexing your content it is displayed in
search results and when someone is searching for a phrase Google will highlight
these words, or similar words, in the meta description.
First paragraph Try to use the keywords you are targeting in the first paragraph (or at least in the
first 100 words or so).
Content I recommend that you create content that’s at least 1,000 words because the vast
majority of blog content that ranks well in Google has at least 1,000 words.
You should use a variety of text, images, videos etc. You want to increase the
time people spend on the page as this is an important factor.
You should have your keywords mentioned a few times in your content but don’t
overdo it.
What’s also increasingly important is that you include words that are related to
the keywords you are targeting. You’re targeting keywords but you’re writing
about the overall topic! In some cases, we have already identified some related
keywords in the Keyword Research Spreadsheet.
Image There is an ‘Alt’ tag for images so make sure to create this and have at least one
image with the main keywords in it. The other images should have related
keywords if possible.
URL Include the keywords within your URL. I typically include a subset of the title of
the blog post. For example, if my blog post title was “10 Tips to Optimize your
Presence on Pinterest” my URL would be something like:
www.mywebsite.com/optimize-pinterest.
H1 Typically, you’ll have one H1 (heading 1) tag which is displayed as the title of
the blog post on the page. Make sure to include the keywords in this.

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Item Description
H2 Break up your content in sub headings using Heading 2’s. Try to include the
keywords in one of the H2’s. In other H2’s, include related keywords.
Think of H2’s like blog post titles. As people are scrolling through your post you
want to capture their attention with a compelling H2.
Outbound links It’s important to link out to high authority sites that are relevant in your niche.
Have at least 3 links to external sites.
Internal links You should also link to internal relevant blog posts. This helps give other blog
posts a bit of a boost and reduces bounce rate. Aim for at least 3 links.
Speed Google penalizes slow pages and sites so make sure your page loads in a few
seconds or less. You may need to review your images and optimize them, so
they are smaller in size.
Mobile Google doesn’t like websites that are not mobile friendly so make sure you have
compatible a responsive design (i.e. it automatically adjusts in dimensions to suit the device).

Include related Google will analyze your content to make sure your content is about what you
keywords within say it’s about, so it wants to see related terms within the content. It also wants to
the post rank you for related terms.
You want to include a range of these terms naturally within the post. If it doesn’t
make sense don’t add it! If there is a good level of search results, then think
about having a paragraph about it (and use the keywords within a sub heading).

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