Purbanchal University

BBA VIII Semester

LH: 48
Title : International Business
Code No : CAP - 181
Area of Study: Capstone
Credit 3

Objectives
Purbanchal University
BBA VIII Semester
LH: 48
The basic objective of this course is to provide understanding to the students with the
emerging
issues and global dimension of international business.
Contents
Unit 1: Introduction LH 6
Concept, Objectives, Importance, Challenges, Concept of Liberalization and Privatization,
Drivers of International Business
Unit 2: Globalization LH 12
Meaning, Globalization and Management, Globalization and Developing countries, Global
Entry Strategies (Concept Only): Export Strategy, Licensing Strategy, Franchising Strategy,
Management Contract Strategy, Turnkey Operations Strategy, Joint Venture Strategy,
Consortia Strategy, Wholly owned Subsidiary Strategy, Equity Alliance Strategy, Portfolio
Investment Strategy, Strategic Alliance
Unit 3: Multinational Corporations (MNCs) LH 5
Specific meaning of International, Multinational, Global and Transnational companies,
Characteristics of Multinational Companies, Defenders and Critics of MNCs
Unit 4: Trade Theories LH 5
Introduction, Mercantilism, Absolute Advantage, Comparative Advantage, Factor
Endowment, Product Life Cycle
Unit 5: Culture and Communication in International Business LH 14
Meaning of Culture, Religious and Ethical Systems: Economic Implications of Christianity,
Economic Implications of Islam, Economic Implications of Hinduism, Buddhism, and
Economic Implications of Confucianism.
The Impact of Culture on Managerial Behavior: Communication, Negotiation, Decision
Making
Unit 6: Institutional Support to International Business LH 6
Conceptual information about United Nations (UN), European Union (EU), ASEAN,
SAFTA, BIMSTEC, International Monetary Fund (IMF), World Trade Organization (WTO)

Suggested Readings
Awsathappa, K.: International Business, McGraw Hill Education (India) Private Limited,
2012, Fifth Edition.
Hill, Charles W. L. and Jain, Arun Kumar: International Business: Competing in the Global
Marketplace, Tata McGraw Hill Publishing Company Limited, 2005, New Delhi.
Sundaram, Anant K. and Black, J. Stewart, The International Business Environment: Text
and Cases, Prentice-Hall of India Private Limited, 2005, New Delhi.
Agrawal, Govind Ram: International Business, M.K. Publishers and Distributors, 2011,
Kathmandu.
Daniels, John D. and Radebaugh, Lee H.: International Business: Environment and
Operations, Pearson Education, Asia.