Click to edit Master title style

AMAZON CASE SOLUTION

GROUP: 4

1
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Q1 What
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is the
Master
competitive
title style
advantage in the case study

• Amazon gives vast choices to customers at a lower price compared to

its competitors and once people get acquainted of using it gradually
increase prices.
• Once people start trusting and relying on your brand start expanding
the product line.
• The ease of using the amazon services

2 2
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Q2 How
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should
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besttitle
buy style
retain their value proposition

• They should understand the customer needs, customer majorly wants

variety in choices at an optimal price.
• Work on the instore experience provide the customers with both
speed and ease of shopping, personalized attention
• Omni Channel Strategy

3 3
Q3 Why
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is Amazon
Mastersetting
title style
up shop inside the warehouse
inside P&G & Kimberly Clark and why are they allowing
them?

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Q4 Why
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did Amazon
Master title
get into
stylethe hardware business?

• Amazon's avowed strategy has long been to sell its hardware at

break-even prices and then make money when people buy things on
them.
• Amazon tablet owners tend to spend around twice as much on
Amazon goods than non-owners do ($1,450 per year compared to
$725), according to a Consumer Intelligence Research Partners study

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Q5 what
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business
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amazon
title style
is in?
Amazon Products Competitors

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Q6.For
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edit
various
Masterproduct
title style
line extensions: AWS, hardware
business, instant video, amazon phone, grocery critically
examine
• the success and failure of amazon talk abt its
present and future strategy
Product Current Strategy Success Rate Future Strategy
Kindle 2001 Available in very less time, ease of use, vast Add new authors, new markets, link it to saving
collection of content, advanced e-reader but environment, more features like better battery, more
not exactly a tablet content space.

Instant Video Innovative technology, Affordable pricing. Investing in R&D in order to help with content and
Bundled features, Large library marketing efforts in order to gain new subscribers

Fire Phone 2014 Provides privacy at a low cost, innovative Create a new smartphone using the expertise
features such as screenshot protection

AWS Provides web services at a low cost on a Continue to maintain market share by being price
need basis. Existing 200 products competitive. Can increase more products

Advertising Recommendation system for customers who Advertising on multiple platforms of amazon too
Network didn’t buy products after searching for them using this data

Amazon Go Cashless convenience store. Take and go Can identify human and charge him without using
and money will be debited automatically from any device at store.
credit card

Amazon Saloon Can try virtual haircuts with AR and then go Train every hairstylist to equal level so that people
for physical cut with hair stylist come and go quick not waiting for particular hair
stylist.
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Click to edit Master title style

Thank You