page 6 page 7

ADVERTISEMENT DESCRIPTIONS AND TRIM SIZES

*Statistics obtained from The Dairy Mail reader survey, August 2020
(mm wide x deep)
Front cover logo + 1 page advertorial 168 x 240
Front cover fold-in with logo – 2 pages 157 x 240
Supply artwork in
PUBLICATION FOR THE DAIRY INDUSTRY Back cover 168 x 240
Inside front cover 168 x 240 PDF/X-1A format,
Inside back cover 168 x 240 4/C process CMYK,
• 8
 3,3% of readers consider The Dairy Mail as an accurate and objective Double-page spread (DPS) 336 x 240
with bleed of 3 mm
First DPS after CEO’s note 336 x 240
source of information. all around trim size
Full page (FP) 168 x 240
• 40,7% of readers acquire all or most of their dairy information from FP next to editor’s note 168 x 240 and a type-safe area
reading the magazine and 70% of readers appreciate being exposed to new Half page (HP) – horizontal 142 x 100
of 13 mm all around
67 x 202

*ABC figures, August 2020

Half page (HP) – vertical
points of view or ways of thinking about things. Advertorial 350 words plus pic & logo within trim size.
• 57,4% of readers read the whole magazine from cover to cover. Insert supplied (4 000) A4 folded and smaller
Supplement – 4 pages
• 4
 8,1% of readers spend at least an hour reading the magazine. Supplement – 8 pages incl. 1 000 copies run-on
Hyperlink for MPO Milk/Melk Bulletin
• 7
 9,6% of our readers feel engaged by the content of the magazine.
• 8
 5,1% of our readers still enjoy reading a printed hard copy of their For rates on social media (Facebook) advertising campaigns, advertisements, auction
advertisements, and special products, please contact your commercial consultant.
magazine together with the electronic copy.

Format: 168 mm x 240 mm (Jumbo A5)

facts

Frequency: Monthly
Fast

ABC distribution figure: 3 578 Ilse Liveris Soekie du Toit

Average print run: 4 000 Senior commercial consultant Commercial consultant
LSM target audience: 9 – 10 ilsel@agriconnect.co.za soekie@agriconnect.co.za
Digital edition: www.agriconnect.co.za 072 708 4401 078 947 6916

DEADLINES 2021
THE DAIRY MAIL - INVOICE DATE Jan Feb Mar Apr May Jun

VOLUME 28 - NUMBER 1 2 3 4 5 6

Advertorial and supplements 25-Nov 6-Jan 27-Jan 23-Feb 24-Mar 27-Apr

www.dairymail-app.co.za Advertisement bookings and

2-Dec 6-Jan 3-Feb 2-Mar 31-Mar 4-May
complete artwork

To print 9-Dec 13-Jan 10-Feb 9-Mar 7-Apr 11-May

Inserts delivered to Agri Connect
14-Dec 20-Jan 17-Feb 16-Mar 14-Apr 18-May
offices
In the mail 22-Dec 26-Jan 23-Feb 23-Mar 20-Apr 24-May

THE DAIRY MAIL - INVOICE DATE Jul Aug Sept Oct Nov Dec Jan

VOLUME 28 - NUMBER 7 8 9 10 11 12 1

Advertorials and supplements 27-May 22-Jun 28-Jul 24-Aug 21-Sept 19-Oct 24-Nov

Advertisement bookings and

4-Jun 1-Jul 4-Aug 31-Aug 30-Sept 26-Oct 3-Dec
complete artwork

To print 10-Jun 6-Jul 11-Aug 7-Sept 5-Oct 2-Nov 8-Dec

Inserts delivered to Agri Connect
15-Jun 13-Jul 18-Aug 14-Sept 12-Oct 9-Nov 13-Dec
offices
In the mail 23-Jun 19-Jul 24-Aug 20-Sept 18-Oct 15-Nov 22-Dec
 page 8 page 9

THEMES 2021* – VOLUME 28

*Themes are predetermined and fixed but bulleted sub-themes may change,
subject to editorial content requirements and industry developments.
PUBLICATION FOR THE DAIRY INDUSTRY

THE MIRACLE OF MILK

Q1 THE MIRACLE Q2 THE MIRACLE OF
OF PEOPLE THE ENVIRONMENT
JANUARY HANDS ON THE FUTURE APRIL OFFERING EXCELLENCE
• N
 ew year, new normal, new dawn … • T enants of the land – creating the future
unleash the miracle • New technology – constantly stepping
• W
 ake up with purpose every morning … forward, analysing the barriers
don’t miss the boat • Extraordinary efficiencies and extreme
• A
 ll facets of support weather phenomena
• C
 utting feed costs without compromising • Pasture persistence, crop sensors, and
profitability irrigation
• F
 arm environment plans and • Feed additives – how to choose
infrastructure investment • Unlocking the potential of small
• N
 ew technologies (5G-ready, smart ruminants
devices, access digitalisation) • Zoonosis – dermatophilosis
• Z
 oonosis – anthrax
• R
 isks in the dairy industry MAY WHERE MAN MEETS MACHINE
• D airy stockmanship – having a master
FEBRUARY BENDING THE CURVE plan
• T he miracle of money – budgeting • Marketing – from a blanket approach to a
targeted approach
• P ocket of plans; turning an idea into a
true solution • Farming equipment – early technology
adoption
• I nnovative finance and leveraging trends
• Artificial intelligence
• P asture management and farming
equipment … innovate and compete • Feed encapsulation technologies
• W e are all in the same boat – training and • Dairy careers
production enhancement • Zoonosis – E. coli
• N ew technologies – social contract, data
privacy (POPI), building trust JUNE DELICIOUS, DARING, DELIGHTFUL
• Z oonosis – brucellosis • T he miracle of milk (World Milk Day,
1 June) – diversity of consumption
MARCH ON THE RIGHT TRACK • Addressing the challenge of sugar
(in milk)
• N
 ew frontiers for growth
• Precision nutrition for better efficiency

Photograph by Elizabeth Van Papendorp.

• E
 mpower to better negotiate
• Young scientist feature and talent hidden
• P
 asture renewal – plan ahead to
in remote areas
withstand the test of time
• Export-led growth
• E
 nvironment brakes, policy, and
leadership • New technology (cloud technology)
• W
 ater – availability and access, resource • Zoonosis – tuberculosis
management, and water security
• N
 ew technology (robotics)
• Z
 oonosis – cryptosporidiosis
• N
 utritional disorders in the dairy
 page 10 page 11

THEMES 2021* – VOLUME 28

*Themes are predetermined and fixed but bulleted sub-themes may change,
subject to editorial content requirements and industry developments.
PUBLICATION FOR THE DAIRY INDUSTRY

THE MIRACLE OF MILK

Q3 THE MIRACLE OF Q4 THE MIRACLE OF
THE PRODUCT THE ANIMAL
JULY DISCIPLINE, DEDICATION, OCTOBER RULES OF THE GAME
DETERMINATION • F ertility – fiction into reality
• T
 he miracle of cheese • Reproduction and mating – cutting-edge
• L
 ove what you do – have a workplace technologies
action plan • Sustainable recording and reporting –
• T
 he miracle of life – calving season on mark and measure
pastures • Expand and improve production –
• V
 isualising the end – crops and feed be a fox
planning • Farmers patents
• N
 utrigenomics • Zoonosis – pseudocowpox
• N
 ew technology (big data, data-driven
farming)
NOVEMBER RISING TO THE OCCASION
• Z
 oonosis – campylobacter/salmonella
• G enetics – setting up for success
(diarrhoea illness)
• No matter the storm, there is always a
rainbow waiting
AUGUST THE FUTURE IS FEMALE • Raised without antibiotics
• T
 he miracle of yoghurt • Antibiotic reduction
• S
 outh African women in science • Climate-sensible dairying
• H
 eifer happiness • Keeping the lights on – renewable energy
• P
 re-conditioning of the dry cow • Mechanisation
• F
 rontrunner farmers – defining the future • Zoonosis – vesicular stomatitis
of agriculture
• N
 ovel feed technologies
DECEMBER CHANGING PARADIGMS
• Z
 oonosis – Q fever
•  he miracle of the season
T
• Champions of 2021
SEPTEMBER CHOICE, CHANCE,
AND CHANGE • Planning for extraordinary times
• R
 efresh with milk • Resource efficiency benchmarking
• P
 reparing for the next season; seasonal • Occupational health
change • Dairying – a team effort
• A
 nimal evaluation, body scoring, and • Whey protein
animal welfare
• M
 ilk can be fed – milk as feed
• F
 ood safety and traceability
Photograph by Ilse Hugo.

• N
 ew technology (globalisation,
interconnectivity, and e-commerce)
• Z
 oonosis – leptospirosis