Vania Adelina – 322019087

4PAKA

a. Persamaan

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 88.638 1.582 56.016 .000
TV_Ads 1.604 .478 .808 3.357 .015
a. Dependent Variable: Weekly_Revenue

^y = 88,638 + 1,604x + ε

b. Persamaan
The Regresion Equation
^y = 83,023 + 2,29x1 + 1,301x2 + ε

c. Meaning
a) Criteria  If p-value < α
So variable x significant effect variable y.
From the SPSS output we get p-value = 0,015 and the slope is positive (1,604).
So we can conclude that :
0,015 < α (0,05)
The relationship between the weekly Gross revenue and the number of television Advertising is
significance and positive. The higer weekly gross revenue are associated with more television
Advertising

b) From the SPSS output we get two value of p-value :

p-value of x1 (Television Advertising) = 0,001
p-value of x2 (Newspaper Advertising) = 0,010
So we can conclude that :
For x1 (miles traveled)  0,001 < α (0,05)  Significance
The relationship between weekly Gross revenue and the number of Television Advertising is
significance and positive.
For x2 (number of deliveries)  0,004 < α (0,05)  Significance
The relationship between the weekly Gross revenue and the number of Newspaper Advertising is
significance and positive.

d. Test 1 : From the SPSS output we get the value of coefficient determination (R2) is 0,653 (65,3%).
So we can conclude that :
65,3% of the variability in weekly Gross revenue can be explained by the linear effect of the number
of Television Advertising.
This findings is fairly good, but the managers might want to consider adding a second independent
variable to explain some of the remaining variability in the dependent variable

Test 2 : From the SPSS output we get the value of coefficient determination (R2) is 0,919 (91,9%).

So we can conclude that :

91,9 % of the weekly Gross revenue can be explained by the linear effect of the number of Television
Advertising and the number of Newspaper Advertising.

Note that the more factors (independent variables) that are related to the cause (dependent variables)
you add in the regression will be produce a greater & better coefficient of determination.
e. What is the estimate of the weekly gross revenue for a week when $3500 is spent on television
advertising and $1800 is spent on newspaper advertising?
^y = 83,023 + 2,29x1 + 1,301x2
^y = 83,023 + 2,29 (3500) + 1,301 (1800)
^y = 83,023 + 8.015 + 2.358
^y = 10.456,023

Weekly Gross Revenue $10.456,023