CASE STUDY 2: HOW DIGITAL LEADERSHIP

IS(N’T) DIFFERENT
BY: M NEHA REDDY
MBA 1ST YEAR
SECTION-B

The 5 Characteristics of a Digitally Maturing Enterprise are

 Everything is Digital

 Digitally-empowered Workforce

 A Culture of Innovation

 Purposeful Data Collection

 Quick Response to Disruption

Give an  example of a digitally  maturing company & elaborate on what

makes it digitally mature?

AUDI is one of the digitally maturing company in the automobile sector.

Recently Audi launches Initiative for Digital Factory Transformation in
Heilbronn .

Digitization offers great opportunities for Audi: Vehicles can be

personalized and made safer, the driving public protected and the flow of
traffic made more efficient. We aim to systematically digitize our
processes and use digital services to open up new business models and
sales potential — in retail, in the vehicle and for mobility offers beyond
the vehicle.

Audi will work closely with the Technical University of Munich and the
Fraunhofer Institute for Industrial Engineering IAO in the field of
digitalization at the Dieter Schwarz Foundation's Bildungs campus in
Heilbronn in the future. The "Automotive Initiative 2025," led by Audi,
intends to create a world-class competency network for digital factory
transformation and innovation. The Audi plant in Neckarsulm will serve
as a digital transformation pilot factory and real-world laboratory.
Technology partners Amazon Web Services (AWS), SAP, Capgemini, and
the XL2 joint venture, in which Audi is a founding member, will
contribute relevant IT solutions and ideas.

Audi already employs sophisticated digital solutions at all of its

manufacturing facilities around the world. The Four Rings are starting the
Automotive Initiative 2025 (AI25) in Heilbronn alongside academic and
IT partners to systematically proceed down this route. Within the next
five years, AI25 aims to develop digital solutions for the factory of the
future and deploy them in vehicle production and logistics for series
production, with the ultimate goal of increasing the efficiency and
flexibility of these important components of the manufacturing
process.Digital solutions for car manufacturing and supply chain
management will be tested and developed for use in series production
there. The site's experience with small-series and bulk production will
come in handy. the Heilbronn-based joint venture founded last year by
Audi and Capgemini, will play an important role when it comes to
bringing IT innovations to the Audi plants around the world.