The Product

Gardenia bakes a soft-textured loaf with a tender crust and distinct flavor using the classic
American Sponge and Dough bread-making method, this innovative approach ensures that the breads
produced by Gardenia will stay fresh longer. Gardenia's bread ingredients are sourced from only
recognized suppliers who adhere to strict food safety rules to ensure that a high-quality product is
produced. The ingredients used by this company to make a nutritious bread are whole wheat flour,
water, brown sugar, wheat gluten, yeast, contains 2% or less of raisin juice concentrate, salt, soybean
oil, cultured wheat flour, vinegar, soy lecithin, calcium sulfate, enzymes, wheat starch, and topping
mixture such as wheat cuts, wheat flakes, wheat bran, and flaxseed.

The Gardenia company makes a variety of nutritious breads, including Gardenia High Fiber
Whole Wheat Bread, Gardenia High Fiber Wheat Raisin Loaf, and Gardenia Wheat Cranberry Loaf, to
name a few. These breads are not only high in whole grains, but also in vitamins and minerals. The said
company is well-known for its Classic White Bread- a cholesterol and bromated-free, vitamin and
mineral-fortified, and trans-fat-free and it is even recommended by Department of Health. Among the
various type of bread products they produced, Gardenia also sell a coconut jam called "Auntie Rosie's
Natural Pandan Kaya" that goes well with Gardenia’s bread product.

Altogether, Gardenia is associated with traits such as good taste, freshness, trust and reliability,
and these qualities helped them stand out in a highly competitive market. The company ensure that
they offer a high-quality nutritious bread that will stay fresh longer and remain its incomparable taste,
hence, every branch of Gardenia all over the world strictly follows its international policy of only keeping
fresh gardenia products on store shelves.

Supplier

Gardenia has established a high-quality control team to ensure that all components and raw
materials are fresh and of the highest quality. From product selection to purchase, they strictly inspect
and specify the product's quality and finest ingredients. Gardenia bread ingredients for various type of
products are purchased solely from certified suppliers who follow strict food safety guidelines. These
suppliers will undergo to inbound quality checks and testing to ensure they satisfy the company's quality
and safety standards. These standards made by Gardenia company caused them to make an
incomparable high-quality and safe bread product.

Gardenia uses a Just-in-time system- an inventory management method in which goods are
received from suppliers only as they are needed; a way to reduce inventory holding costs and increase
inventory turnover, with this method, Gardenia makes their production efficiency better and maintain
its competitiveness.

This Singaporean baked-goods company ensures that all of these raw materials such as high
protein unbleached wheat flour, filtered water, granulated sugar, yeast, vegetable fat (non
hydrogenated), dough conditioners (palm and soy based), salt, calcium salt/ calcium chloride, milk and
milk derivatives, raisin juice concentrate, vinegar, zinc, vitamin c, iron, vitamin e, vitamin a, iodine are
from the suppliers who has good quality and surpass their safety guidelines. They are very strict when it
comes to the raw materials, thus, Gardenia Bakeries Philippines Inc. (GBPI) only uses milk from specific
nations, such as the United States, Australia, and New Zealand and raw materials such as wheat, flour,
sugar, salt, and fermentation agents are purchased from local suppliers in accordance with the
producing plant's demand projection. These raw materials has two primary suppliers, domestic and
international who possessed a strict food quality guidelines.