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Book details

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Book Synopsis
“Best Business Books of 2016?? —Financial Times Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016
 NEW YORK TIMES TIMES BESTSELLER WALL STREET STREET JOURNAL BESTSELLER The author author of the legendary bestseller Influence,
Influence, social
social
 psychologist
 psychologist Robert Cialdini
Cialdini shines a light on effective
effective persuasion
persuasion and reveals that the
the secret doesn’t
doesn’t lie in the message itself,
itself, but in the key
key
moment before that message is delivered.What separates effective communicators from truly successful persuaders? Using the same
combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to
capitalize on the essential window of time before you deliver an important message. This “privileged moment for change?? prepares people to be
receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change
“minds?? a pre-suader must also change “states of mind.?? His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive
experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master 
 persuader.
 persuader. Altering a listener’s
listener’s attitudes,
attitudes, beliefs, or experience
experiencess isn’t necessary,
necessary, says Cialdini—all
Cialdini—all that’s
that’s required is for a communicator
communicator to
redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the
annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific
techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of 
attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.??