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MARKETING PLAN BUDGET ANALYSIS AS AT JANUARY 15, 2022

Tipsographic

# Expenses Summary, by Tasks

$52
$52 100
100 $25,000

#ИМЯ?
#ИМЯ? $20,000
Actual
$15,000 Projected

Total cost to date

$10,000

$52
$52 100
100 $54
$54 100
100 $5,000

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$54
$54 100
100 ($2
($2 000)
000) Marketing plan tasks

#ИМЯ?
#ИМЯ? #ИМЯ?
#ИМЯ?
# Expenses Summary, Actual vs. Projected

Actual Expenses
Actual vs projected cost

# Expenses Level

Projected Expenses

0 0 00 00 0 0 0 0
00 50 ,0 ,5 00 50 00 50
51, 5 1, 2 2 5 3, 5 3, 5 4, 5 4,
$ $ $5 $5 $ $ $ $

Cost of marketing tasks to date

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� Change the Tasks group from

Marketing Plan Schedule with Budget Tracker and Dashboard Click here to view tasks: Research � the drop down list

Marketing Plan Schedule

BALANCE

DEPLOYMENT WEEK PROJECTED COST ACTUAL COST PER PROJECTED ACTUAL

TASK/SUBTASK NAME TACTIC TARGET AUDIENCE QTY BUDGET VARIANCE
MONTH BEGINNING PER UNIT UNIT SUBTOTAL SUBTOTAL

RESEARCH
Large manufacturers or stand-alone manufacturing divisions of
Research and analyses of similar products or product lines
Research firm fees February large corporations with extensive broker, dealer, or distributor 3-Feb 2 $ 2,300.00 $ 2,700.00 $ 4,600.00 $ 5,400.00 $ (800.00)
with an eye toward developing specialty advertising products.
networks.
Direct consumer markets for brands with successful licensing
Web research Design a customer survey project. May 18-May 1 $ 1,100.00 $ 900.00 $ 1,100.00 $ 900.00 $ 200.00
arrangements for consumer products.
Industry associations that regularly hold or sponsor trade
Independent research Research potential new product offerings and clients. June 1-Jun 3 $ 300.00 $ 2,500.00 $ 900.00 $ 7,500.00 $ (6,600.00)
shows, meetings, conferences, or conventions.
SubTask $ - $ - $ -

SubTask $ - $ - $ -

SubTask $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total RESEARCH $ 6,600.00 $ 13,800.00 $ (7,200.00)

COMMUNICATIONS

Task 3 $ 1,000.00 $ 1,200.00 $ 3,000.00 $ 3,600.00 $ (600.00)

Task 1 $ 300.00 $ 100.00 $ 300.00 $ 100.00 $ 200.00

Task 2 $ 1,000.00 $ 1,100.00 $ 2,000.00 $ 2,200.00 $ (200.00)

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total COMMUNICATIONS $ 5,300.00 $ 5,900.00 $ (600.00)

NETWORKING

Task 1 $ 1,200.00 $ 1,000.00 $ 1,200.00 $ 1,000.00 $ 200.00

Task 2 $ 100.00 $ 300.00 $ 200.00 $ 600.00 $ (400.00)

Task 3 $ 1,100.00 $ 1,000.00 $ 3,300.00 $ 3,000.00 $ 300.00

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total NETWORKING $ 4,700.00 $ 4,600.00 $ 100.00

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EVENTS

Task 1 $ 2,700.00 $ 2,300.00 $ 2,700.00 $ 2,300.00 $ 400.00

Task 1 $ 900.00 $ 1,100.00 $ 900.00 $ 1,100.00 $ (200.00)

Task 2 $ 2,500.00 $ 300.00 $ 5,000.00 $ 600.00 $ 4,400.00

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total EVENTS $ 8,600.00 $ 4,000.00 $ 4,600.00

PROMOTIONS

Task 3 $ 700.00 $ 900.00 $ 2,100.00 $ 2,700.00 $ (600.00)

Task 2 $ 1,200.00 $ 1,000.00 $ 2,400.00 $ 2,000.00 $ 400.00

Task 1 $ 1,400.00 $ 1,500.00 $ 1,400.00 $ 1,500.00 $ (100.00)

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total PROMOTIONS $ 5,900.00 $ 6,200.00 $ (300.00)

ADVERTISING

Task 3 $ 900.00 $ 700.00 $ 2,700.00 $ 2,100.00 $ 600.00

Task 3 $ 1,000.00 $ 1,200.00 $ 3,000.00 $ 3,600.00 $ (600.00)

Task 1 $ 1,500.00 $ 1,400.00 $ 1,500.00 $ 1,400.00 $ 100.00

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total ADVERTISING $ 7,200.00 $ 7,100.00 $ 100.00

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PUBLIC RELATIONS

Task 2 $ 2,300.00 $ 700.00 $ 4,600.00 $ 1,400.00 $ 3,200.00

Task 1 $ 1,100.00 $ 1,200.00 $ 1,100.00 $ 1,200.00 $ (100.00)

Task 1 $ 300.00 $ 1,400.00 $ 300.00 $ 1,400.00 $ (1,100.00)

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total PUBLIC RELATIONS $ 6,000.00 $ 4,000.00 $ 2,000.00

MISCELLANEOUS

Task 2 $ 700.00 $ 2,300.00 $ 1,400.00 $ 4,600.00 $ (3,200.00)

Task 3 $ 1,200.00 $ 1,100.00 $ 3,600.00 $ 3,300.00 $ 300.00

Task 2 $ 1,400.00 $ 300.00 $ 2,800.00 $ 600.00 $ 2,200.00

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Task $ - $ - $ -

Total MISCELLANEOUS $ 7,800.00 $ 8,500.00 $ (700.00)

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